People are sick and tired of digital everything

I'm noticing a trend at the moment, and I wonder if you're noticing it too.

Is it just me or does everyone seem to be turning away from digital everything?

My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens.

We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.)

Things like run clubs, and other in person hobbies are booming!

Why? The UN came out and called this the loneliest generation ever - people are seeking connection more than ever.

So what does this mean for your marketing?
Is digital as impactful as it used to be?

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This podcast has been produced and edited by Snappystreet Creative