Good old instant gratification - and why it is problematic for our customer journeys

Marketing Espresso

English - February 07, 2024 18:00 - 6 minutes - 4.74 MB - ★★★★★ - 1 rating
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Previous Episode: Authenticity and marketing with Emily Osmond

Next Episode: Designing Your Digital Experience with Clare Walter

We live in a world now where we can literally get everything instantly.
And therefore we expect everything instantly.
And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
It's a problem for consumers and brands really...
And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.

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This podcast has been produced and edited by Snappystreet Creative