How to get clear on your product offering

One of the biggest things us service-based businesses do is to change our product depending on the customer.

But how does this help us align our businesses with who we want to work with?

If we do not articulate our product well then, we are NOT easy to buy.

For those of us who have moved from corporate into the entrepreneurial world we need to remember our product offering cannot be the position that we held within our “job”

One of the ways that we make it hard for our customers to know that we are buyable is because we do not break it down into simple offerings, which even as a service based, B2B business you are able to do.

Before you start your marketing journey it is important to be clear on how someone is going to purchase you and what you want to offer them!

We cannot be a ‘shopping list’ of goodies for a customer because this will just have us doing everything and this is not the reason we got into business.

So being truly clear and buyable for your customers is a must

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
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This podcast has been produced and edited by Snappystreet Creative