The Modern Retail Podcast
413 episodes - English - Latest episode: 2 days ago - ★★★★★ - 35 ratingsThe Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.
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Episodes
How Lo & Sons built a profitable DTC brand with no venture funding
January 30, 2020 05:00 - 31 minutesLo & Sons launched as a direct-to-consumer brand in 2010. That's practically prehistoric as far as the recent crop of DTC companies is concerned. "We were kind of an accidental DTC company," co-founder of the brand, which makes high-end handbags, Derek Lo said on the Modern Retail Podcast. "We started before the term even existed." The idea to start a family business came from Derek Lo's mother, Helen Lo, who despite her frequent travels couldn't find a bag that was easy on her back. She star...
Iris Nova founder Zak Normandin: Being on Amazon is a defense strategy
January 23, 2020 05:00 - 34 minutesIris Nova founder Zak Normandin is betting on a suite of "no or low" sugar drinks -- sparkling teas, seltzers and lemon juices -- and on a new way to sell them. "Every brand has a phone number," Normandin explained on the Modern Retail Podcast. "When you want to place an order for a product you just pull out your phone, you text the brand directly." His lemonade brand, Dirty Lemon, has sold more than 2 million bottles since its founding in 2015, and per Forbes, 90% of those sales happened via...
Ro's Will Flaherty: TV advertising gives you legitimacy
January 16, 2020 05:00 - 36 minutesRoman launched in 2017 with a specific mission: Treating erectile dysfunction online, with doctor consultations and medication delivered right to customers. The company has raised $176 million in funding. It's also changed its name to Ro and turned Roman into just one of the the brands it owns, expanding its telemedicine offerings to also tackle nicotine addiction (with a brand called Zero), perimenopausal conditions (Rory) and more. "We really realized that we had built a platform that could...
Rebecca Taylor president Janice Sullivan: Retail's future is in rentals and resale
January 09, 2020 05:00 - 32 minutesRebecca Taylor dresses aim to land between the feminine and something more irreverent. "Back in the day there was cool people and feminine people, but they didn't really cross over," the company's president, Janice Sullivan, said on this week's Modern Retail Podcast. "In Rebecca Taylor, it's where that meets," she added. "It's okay now to be a feminine feminist. It wasn't, maybe, years ago." A year after the departure of its founder, the designer sells dresses in six of its own U.S. stores, a...
Lerer Hippeau investor Caitlin Strandberg: Venture funding isn't to be spent on Facebook ads
January 02, 2020 05:00 - 43 minutesBefore startup founders woo thousands of customers, they often try to convince investors to get onboard with their company's mission. As a principal investor at Lerer Hippeau, an early-stage venture capital fund based in New York, Caitlin Strandberg is on the other side of the table. The fund has invested widely, including in DTC brands like Allbirds, Casper, Everlane and Lola. Strandberg joined the Modern Retail Podcast to talk about how the VC game has changed since the rebirth of direct-to...
Modern Retail Podcast: 2020 will bring a DTC shakeout -- and a better understanding of the human cost of growing a brand
December 19, 2019 05:00 - 31 minutesThis week, it's a look ahead at what 2020 may have in store for retail. Modern Retail reporters Cale Weissman and Anna Hensel join host Shareen Pathak for a roundtable discussion about the beats and developments they know so well, from how Walmart and Target will seek to challenge Amazon to whether venture funding for direct-to-consumer startups will dry up.
Lalo co-founder Michael Wieder: We're not sticking with the old DTC playbook
December 12, 2019 05:00 - 33 minutesMichael Wieder, the co-founder of Lalo, is betting on the baby stroller market. "We know that you're putting your most precious belonging in our products," Wieder said on this week's episode of the Modern Retail Podcast. "They have to be safe, they have to look good, they have to be an extension of who you are. If you don't trust us, then why buy us?" Wieder and his co-founders Jane Daines and Greg Davidson saw the new-to-parenthood customer as one facing many first-time purchasing decisions ...
Haus co-founder Helena Price Hambrecht: 'We'll see an adjustment' to the venture capital going into DTC
December 05, 2019 05:00 - 40 minutesFor Helena Price Hambrecht the abundance of alcohol at every after-work event meant that hangovers seemed inevitable. "I knew that I had a problem. I knew that everyone else I knew had a problem where we were like 'god, are we supposed to do this forever and not die?" she said on this week's episode of the Modern Retail Podcast. "We're supposed to drink, drinking is part of life, but we all feel terrible. Why isn't there a better way to drink?'" She and her husband Woody Hambrecht founded Hau...
Making Marketing: the making changes special
November 21, 2019 05:00 - 24 minutesMaking Marketing is making some changes. Starting with our very next episode, we'll be the Modern Retail Podcast, bringing you conversations with people innovating in retail, including the oh-so-buzzy world of DTC. But before that, this episode rounds up a few highlights from Making Marketing's interviews in the past year: Kevin Lavelle, the founder of menswear brand Mizzen and Main "I’ve spoken with a couple VC firms. We had positive feedback, but one VC said she couldn’t see how we could [m...
How Equinox Media CEO Jason LaRose is using workout videos to create a media business
November 14, 2019 05:00 - 30 minutesEquinox took the gym and turned it into a premium product. Now the company is looking to do the same with the fitness instruction videos you watch online -- think high-end camera work instead of vertical video shot on an iPhone, featuring some of their 6,000 instructors and full-fledged classes. Equinox Group is serious enough about it that they've put a new division of the company, Equinox Media, to the task. "We're really running a half fitness club, half production studio every single day,...
Rhone's Nate Checketts: DTC is a misnomer
November 07, 2019 05:01 - 33 minutesWorking at the NFL gave Rhone CEO Nate Checketts a pretty good lay of the land as far as men's activewear went. And what he saw was a big hole in the supply-side of the market. "Lululemon was really leading the charge" in marketing premium workout clothes to women, he said. "And then you had all of these brands that were there going after the same customer." But no one seemed to be doing that for men. "If you were to look at the men's side -- at, call it a 40% price premium to the Nike, Under...
Audible CMO John Harrobin on marketing audiobooks and making their own content
October 31, 2019 04:01 - 30 minutesAmazon doesn't just dominate the market for paperbacks and e-books. Through its subsidiary Audible, they've got the audiobook market (worth $2.1 billion, according to Bloomberg) cornered, too. They're also not limiting themselves to putting existing books on tape. "We want to give our customers experience beyond traditional audiobooks," said Audible CMO John Harrobin. The company's range of audio products -- like Audible-exclusive books and listenable stories from The New York Times -- means ...
Kiva Confections co-founder Kristi Knoblich Palmer on reforming cannabis's image
October 24, 2019 04:01 - 32 minutesEven in states that have legalized marijuana, opening a business that sells it can be hard. Some of it, according to Kristi Knoblich Palmer, the co-founder of Kiva Confections, which makes edible THC products, is just down to people not wanting cannabis retail in their backyards. For a time, even Instagram was skeptical of letting Kiva's products -- mints, gummies, and chocolates -- show up on their platform. "Our account kept getting shut down," said Knoblich Palmer, even though they were "k...
Reddit's Roxy Young on growing the site's user base (especially among women)
October 17, 2019 04:01 - 28 minutesReddit bills itself as "the front page of the internet" with more than 300 million average monthly active users. But from a marketer's perspective, much of it represents an untapped audience "We're very lucky in that we have seen our top-line awareness continue to grow year over year, largely organically," said Roxy Young, vp of marketing at Reddit. Next comes bridging what she calls "the relevance gap" -- convincing people who know about Reddit to browse and join the website. On this week's ...
DTC holding company Pattern's Emmett Shine: 'Brands have become tribes'
October 10, 2019 04:01 - 34 minutesGin Lane was the ad agency behind some of the most well-known digitally native brands that have sprung up in the past few years. And co-founder Emmett Shine helped create the look, feel, and digital interfaces of modern brands like Harry's, Recess, and Sweetgreen. But then he wanted more. This summer, Gin Lane shut up shop. In its next iteration -- under the new name of Pattern -- Shine wants to now create what he calls the next generation of brands: It's not just about transactions, but bui...
MetLife U.S. CMO Hugh Dineen: 'Our customer is dynamic, and so must we be.'
October 03, 2019 04:01 - 29 minutesMetLife is as opposite to a start-up as any company you can imagine. But that doesn't mean it shouldn't think like one, says the company's U.S. CMO, Hugh Dineen. "How does a 150 year old company stay in the game? It's the same thing in terms of how you think about marketing. Our customer is dynamic, and so must we be." Hugh Dineen joined Shareen Pathak on this week’s episode of Making Marketing to discuss the digital side of best in class marketers, why advertising is overblown, and how enlis...
Atoms founders Sidra Qasim and Waqas Ali: Physical retail makes customers feel like you're adding value to their lives
September 26, 2019 04:01 - 25 minutesWhen's the last time a shoe company made you feel all warm inside? Atoms is looking to do that. Its two founders moved from Pakistan to the United States to craft shoes with a personal touch, not solely in their customization -- they come in quarter sizes, and you can get slightly different measurements for each foot since "most people have shoe size difference between their left and right foot," co-founder Waqas Ali says -- but in the hand-written notes and other inviting customer engagement...
ThredUp president Anthony Marino: 'Facebook's not getting any cheaper or easier for advertisers'
September 19, 2019 04:01 - 36 minutesAt any given moment, millions of articles of clothing are coursing through ThredUp's logistics behemoth. Founded 10 years ago, the company will send you an empty bag for you to fill with clothes that you want to cash in on. Then they'll take them off of your hands to photograph, price, and ultimately sell online -- after which, of course, you pocket some consignment money. “The source of all of that amazing product are the closets across America. It turns out that people buy a lot of stuff, a...
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
September 12, 2019 04:00 - 29 minutesYou'd be hard pressed to find a more beautifully packaged product than The Laundress's detergents. The company, which was acquired by Unilever in January for a reported $100 million, started off as a special-care laundry brand, and now makes a line of detergents and cleaning products. “We've had, since early on, women and men contact us about how we've saved their christening gown that's been in their family, or we saved a quilt of their grandmother's,” said Lindsey Boyd, co-founder of The La...
The Inside's AJ Nicholas: 'DTC has become this umbrella term for startups'
August 29, 2019 04:00 - 27 minutesDirect-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down the path of companies like Burrow, by selling furniture online. The twist: It's also customized.
Hint's Kara Goldin: 'It's not all about Facebook'
August 15, 2019 04:00 - 37 minutesWhen Kara Goldin founded Hint in 2005, she was searching for a way to get herself to drink more water. Her solution: adding chopped fruit to pitchers of water, to offer flavor without the sweeteners of traditional flavored beverages. Thus, Hint was born. Now, almost 15 years later, Hint has become one of the largest independent, non-alcoholic drink companies in the U.S., boasting over $100 million in sales each year. The brand sells on Amazon and inside grocery stores, as well as through its ...
Accenture’s Amy Fuller: ‘Talent branding is not just important, it’s central’
August 09, 2019 04:00 - 33 minutesAmy Fuller, CMO of Accenture, is overseeing an expansive list of functions throughout the company, and she likes it that way. For a company that seems to offer an endless list of services to its clients, this isn’t much of a surprise. Accenture hosts an expansive offering of services, which include everything from strategy, technology, consulting, operations, and with its recent acquisition of ad agency, Droga5, it now boasts a strong creative services offering as well. On this week’s episod...
Daily Harvest's Rachel Drori: There is a cycle of torching cash in the DTC space
August 01, 2019 04:00 - 32 minutesRachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying to build a brand. Now, with a cushion of VC funding, Drori is looking towards the next evolution of her company. According to Drori, some of the funding will be used to build out the brand's content strategy and help them share their story. On this week's episode of Making Marketing, Shareen Pathak sits down with Drori, the brand's founder and CE...
Foot Locker's Jed Berger: 'The marketing industry is in for a revolution'
July 25, 2019 04:00 - 31 minutesIn the past few years, Foot Locker has been making headlines for its aggressive push to modernize, and according to the company's CMO, Jed Berger, that innovation has pushed their marketing department to start thinking about their customers in a new way. From investing in a handful of consumer startups, to rethinking their retail spaces, to launching their own incubator, the company has been working towards what it will be the next evolution of the retail industry. For Berger, this forward-th...
Foot Locker's Jed Berger: 'The marketing industry is in for an evolution'
July 25, 2019 04:00 - 31 minutesIn the past few years, Foot Locker has been making headlines for its aggressive push to modernize, and according to the company's CMO, Jed Berger, that innovation has pushed their marketing department to start thinking about their customers in a new way. From investing in a handful of consumer startups, to rethinking their retail spaces, to launching their own incubator, the company has been working towards what it will be the next evolution of the retail industry. For Berger, this forward-th...
Quip's Shane Pittson: Being in physical stores makes us more accessible
July 19, 2019 04:00 - 32 minutesElectric toothbrush DTC brand Quip wants to grow up, and it is doing so by going beyond DTC. As is common with many direct-to-consumer brands looking to scale, Quip participated in a pop-up, took to the New York City subways, and recently began selling its products in Target stores (although refills can only be bought directly from their website). Now, following the acquisition of dental insurance brand Afora, Quip is looking to expand its offering into services. Quipcare, which will be rolli...
Buffy's Paul Shaked: There's Facebook-first mentality in the marketing industry
July 11, 2019 04:00 - 37 minutesWhen sustainable bedding brand Buffy, launched in late 2017, it looked like the archetypical direct-to-consumer company: online presence, purpose-driven marketing and no middlemen. However, that didn't last very long. In one of their earliest rejections of the direct-to-consumer tropes, Buffy did not take any VC capital. Instead, the founders opted for a few angel investments, and bootstrapped the rest of its funding strategy. According to Paul Shaked, Buffy's co-founder and vp of growth, gro...
Leesa's David Wolfe: We have to find more efficient channels than Facebook
June 27, 2019 04:00 - 37 minutesWhen David Wolfe co-founded premium mattress brand, Leesa in 2014, he already had almost two decades of experience in the DTC world. Throughout that time, he says, he's learned to keep an eye firmly planted on technology. In the years since its launch, Leesa has expanded beyond DTC -- it now sells in West Elm, on Amazon and on its own site. Now, Wolfe is focused on finding new, more efficient ways to market the company, going beyond what he calls "traditional" digital marketing channels. On t...
Vuori founder Joe Kudla: You don’t want a VC running your business
June 13, 2019 04:00 - 33 minutesVuori clothing, an athleisure brand launched in 2015, is a rarity: The company, which does do most of its business direct-to-consumer, has a healthy wholesale operation, a few physical stores of its own and has raised only a small angel funding round to date. The company's founder, Joe Kudla, joined Digiday on the Making Marketing podcast to talk about why it was important for his business to not go down the VC-funding route when it launched.
DTC furniture brand Burrow’s Alex Kubo: Facebook still has some value but it’s become more challenging
June 06, 2019 04:00 - 40 minutesBurrow is a digital-born luxury furniture company, that, like most DTC brands, put most of its marketing eggs in the Facebook basket. But it soon realized that it can't simply rely on social media to drive sales. Burrow's head of intelligence, Alex Kubo joins us on this episode.
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
May 30, 2019 04:00 - 32 minutesAs the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the high-end spirits brands Patron Tequila and Grey Goose Vodka, part of Bacardi Global Brands Limited, is making a play for more of the luxury customer’s wallet. Applbaum discussed how platform partnerships can help the brand reach customers differently, how he thinks of marketing channels and more.
Omnicom’s Peter Sherman: We want to connect, not collapse our agencies
May 23, 2019 04:00 - 31 minutesIn the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to clients. Peter Sherman, executive vice president of Omnicom Group, doesn’t buy it. Sherman discusses the best path to consolidation, how consumer centricity has changed over the years and more.
Salesforce’s Stephanie Buscemi: Brand purpose is important for your business to do well
May 16, 2019 04:00 - 29 minutesBrand purpose has become the go-to phrase for chief marketing officers. Stephanie Buscemi, CMO at Salesforce, claims brand purpose is imperative for every brand and it’s even expected by the employees.
Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
May 09, 2019 04:00 - 29 minutesShopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify Plus, the division in Shopify that works with larger merchants, says the pitch is about distinguishing between control and ownership. Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to st...
Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands
May 02, 2019 04:00 - 29 minutesThe direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this shift, and in its new products as well as marketing is attempting to change in line with those expectations. Emily Fink, CMO at Liberty Mutual, joins us on this episode.
'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets
April 25, 2019 04:00 - 34 minutesThe direct-to-consumer playbook at this point is well known: Launch online with one product, expand to physical stores, and stretch into new products and even categories. For Brooklinen, the online-born bedding brand, it's no different. The company, which made about $48 million in revenue last year and says it's on track to be a $100 million company, just experimented with a pop-up store in SoHo last year. It has also expanded to bath wear, with more to come soon. Founder and CEO Rich Fulop s...
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
April 18, 2019 04:00 - 31 minutesIn the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athleta CMO Sheila Shekar Pollak discusses the marketing mix for the brand that is on its way to becoming a $1 billion business, the importance of in-store events, omnichannel marketing and more.
Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.'
April 11, 2019 04:00 - 38 minutesThere is no lack of success stories in the direct-to-consumer markets. But there are also questions being asked of how long the industry can sustain itself. With a plethora of new brands launched every day, built on VC money with tall growth targets, it's fair to ask if a shakeout is coming. Kevin Lavelle, founder and CEO of Mizzen and Main, a brand that sells men’s performance wear dress shirts, thinks a carnage is it's on the cards. Lavelle talks about building a brand, advertising on platf...
Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’
April 04, 2019 04:00 - 27 minutesA few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-only phone carrier with no stores and e-commerce only service. And the telco brand is taking cues from direct-to-consumer brands. Minjae Ormes, CMO at Visible, discusses Visible’s strategy, the cues the company’s taken from Glossier and its own direct to consumer playbook.
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
March 28, 2019 04:00 - 33 minutesAs DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s workwear is one of those brands that uses data to differentiate itself. LaFleur discusses fighting the downward price push in the e-commerce space, how the bento box came about, diversifying customer acquisition channels and more.
Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game
March 21, 2019 04:00 - 26 minutesConsultancies are turning into agencies as agencies grapple for a seat at the table. Alicia Hatch, CMO of Deloitte Digital, the $1 billion ad agency that sits within Deloitte, has insight into why consultancies are built for the modern CMO. On this week's episode of Making Marketing, Hatch discussed the pressures on today’s CMO, why Deloitte believes in having skin in the game, and why in-house doesn’t scare her.
Gravity Products CEO Mike Grillo: DTC is not a business model
March 14, 2019 04:00 - 29 minutesBorn online direct-to-consumer brands are increasingly turning to traditional physical retail models to find new places for growth. Mike Grillo, CEO at Gravity Products, thinks DTC is just a launch model and not a sustainable business model for the longer term. Grillo discussed the impending DTC shakeout, why it’s important not to depend on Facebook and why TV remains important.
Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'
March 07, 2019 05:00 - 33 minutesThirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 million in funding, is using the wellness and health momentum in the DTC industry as it looks to disrupt a giant, $17 billion industry. Steven Gutentag, co-founder of Thirty Madison discussed how the launch and growth model works at the company.
American Express's Elizabeth Rutledge: Customer advocacy is the best marketing
February 28, 2019 05:00 - 32 minutesAt a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to incorporate them into their marketing strategy. From customer referral programs to taxi top ads that change based on your neighborhood, she believes that showing your customer that you really understand and want to take care of them is the best w...
Shiv Singh: When it comes to platforms, marketers have messed up
February 21, 2019 05:00 - 35 minutesFor Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era," is a deep dive into the business of marketing with a decidedly psychological bent. It focuses on disinformation campaigns in the Facebook era, the rise of fake news and what happens when people ...
Hims' Andrew Dudum: A DTC shake out is coming
February 14, 2019 05:00 - 33 minutesOne year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treating common health issues such as erectile disfunction and hair loss, uses a combination of affordable product lines and education in an attempt to get men talking more freely about their health. They're also trying to branch out beyond men: Hims has also launched a female-focused counterpart, appropriately titled Hers, hopes to solve this issue of ...
Orange Theory’s Kevin Keith: ‘Wellness is here to stay’
February 07, 2019 13:18 - 30 minutesOrange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is riding the wellness wave, which means more than just fitness. Kevin Keith, chief brand officer at Orange Theory, is focused on creating a strong brand message and differentiating. Keith revealed why being a lifestyle brand is not the goal, how wellness has permeated culture and whether a robot is going to take Kevin’s job.
Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel
February 01, 2019 05:00 - 32 minutesRo, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from state to state. And because health remains a sensitive topic, establishing legitimacy remains a priority with prospective customers. Rob Schutz, CRO and co-founder at Ro, discussed using platforms for acquisition, TV advertising and more on this ...
'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
January 24, 2019 05:00 - 31 minutesLate last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of launching Hill City are to be seen for Gap but in the meantime, there’s a lot Hill City is learning from the retailer.
Parachute's Luke Droulez: I don't want to be known as a Facebook brand
January 17, 2019 05:00 - 30 minutesBorn online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed and bath brand, is on its way to launch 20 stores by 2020 and already has six stores in the U.S. On this episode, we chat with Parachute CMO Luke Droulez.