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DTC furniture brand Burrow’s Alex Kubo: Facebook still has some value but it’s become more challenging
The Modern Retail Podcast
English - June 06, 2019 04:00 - 40 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Burrow is a digital-born luxury furniture company, that, like most DTC brands, put most of its marketing eggs in the Facebook basket. But it soon realized that it can't simply rely on social media to drive sales. Burrow's head of intelligence, Alex Kubo joins us on this episode.