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Parachute's Luke Droulez: I don't want to be known as a Facebook brand
The Modern Retail Podcast
English - January 17, 2019 05:00 - 30 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed and bath brand, is on its way to launch 20 stores by 2020 and already has six stores in the U.S. On this episode, we chat with Parachute CMO Luke Droulez.