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Orange Theory’s Kevin Keith: ‘Wellness is here to stay’
The Modern Retail Podcast
English - February 07, 2019 13:18 - 30 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Hims' Andrew Dudum: A DTC shake out is coming
Orange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is riding the wellness wave, which means more than just fitness. Kevin Keith, chief brand officer at Orange Theory, is focused on creating a strong brand message and differentiating. Keith revealed why being a lifestyle brand is not the goal, how wellness has permeated culture and whether a robot is going to take Kevin’s job.