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Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel
The Modern Retail Podcast
English - February 01, 2019 05:00 - 32 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
Next Episode: Orange Theory’s Kevin Keith: ‘Wellness is here to stay’
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from state to state. And because health remains a sensitive topic, establishing legitimacy remains a priority with prospective customers. Rob Schutz, CRO and co-founder at Ro, discussed using platforms for acquisition, TV advertising and more on this episode.