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'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets
The Modern Retail Podcast
English - April 25, 2019 04:00 - 34 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The direct-to-consumer playbook at this point is well known: Launch online with one product, expand to physical stores, and stretch into new products and even categories. For Brooklinen, the online-born bedding brand, it's no different. The company, which made about $48 million in revenue last year and says it's on track to be a $100 million company, just experimented with a pop-up store in SoHo last year. It has also expanded to bath wear, with more to come soon. Founder and CEO Rich Fulop said it comes with taking a broader view of the category. He talks about the best marketing channels, building a creative team in-house and more.