The Business Sphere
331 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 2 ratingsOn The Business Sphere, John Vuong interviews business professionals and entrepreneurs to discuss their own journeys to business ownership. John looks to explore lessons learned, challenges faced and successes in starting your own business. These professionals will share their real-life experiences and how they were able to accomplish their goals. The objective is to provide you with insights into the entrepreneurship journey of many different individuals and give you tips and advice from real experience.
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Episodes
Episode 180: Live Interview With Sean Castrina
October 16, 2020 15:14 - 48 minutes - 110 MBFailure is best heard through a secondhand story. Author and serial entrepreneur Sean Castrina has started over 20 companies and aims to launch new ones every year. He loves to share his business expertise and knowledge with other entrepreneurs through his books, as well as his podcast, The Ten Minute Entrepreneur. Your ability to ask is one of the most critical components of success. Sean shares with us several personal stories and insights, including How his entrepreneurial journey started...
Episode 179: Live Interview With Tim Kitchen
October 09, 2020 18:58 - 41 minutes - 94.3 MBWhen you’ve got nothing to lose, just go in all directions with as much energy as you can and see what’s next. Author and founder of Exposure Ninja, Tim Cameron-Kitchen was a drummer and had no prior knowledge of SEO, but he wanted to help his neighbor promote their business. And that’s how his journey into digital marketing started. There’s a couple of pitfalls that new businesses can fall into. One of the most serious is believing that because you’re a startup, you need to chase investment....
Impact Initiative; A Give Back Program By Local SEO Search
September 28, 2020 20:28 - 15 minutes - 35.2 MBWe want to give back to the community! Listen to this episode to hear us discuss our Impact Initiative. This new giving back initiative will help small business owners succeed post COVID. We will be giving away 1 year, full-service SEO campaigns to 100 businesses over 5 years. That’s over $2 million dollars in SEO! When we saw how this pandemic was affecting businesses, we knew we had to find a way to give back to society and help! With the Impact Initiative, we will be focusing on helping ...
Impact Initiative: A Give Back Program By Local SEO Search
September 28, 2020 20:28 - 15 minutes - 35.2 MBWe want to give back to the community! Listen to this episode to hear us discuss our Impact Initiative. This new giving back initiative will help small business owners succeed post COVID. We will be giving away 1 year, full-service SEO campaigns to 100 businesses over 5 years. That’s over $2 million dollars in SEO! When we saw how this pandemic was affecting businesses, we knew we had to find a way to give back to society and help! With the Impact Initiative, we will be focusing on helping ...
Episode 178: Live Interview with Mazen Aloul
September 25, 2020 12:09 - 38 minutes - 53.3 MBYou can never please everybody. You just need to deliver everything you could to the best of your abilities. Mazen Aloul is the founder and CEO of WebQuest SEO, a marketing agency based in Dubai specializing in both English and Arabic SEO. A Business Network International (BNI) member, Mazen likes to work with and help out fellow entrepreneurs. You need to snap out of working in the business to working on the business, and you need to do this with people you trust. On this episode, we talk ab...
Episode 177: Live Interview With Jason Tibault
September 18, 2020 14:46 - 1 hour - 56.6 MBWhen you’re starting off, take the small gigs. Do it with someone you don’t know. You’re going to learn on the job. There’ll be less expectations when they’re not your friend. Massive Kontent owner Jason Thibault focuses on intelligent promotion of quality content. Jason started out in the corporate world where he gained his customer service and people skills. He uses these skills to his advantage now as a business owner, consultant, and marketing strategist. Video is the most portable medium...
Episode 176: Live Interview with Granit Doshlaku
September 11, 2020 18:23 - 57 minutes - 79 MBResearch what’s happening now, what are some predictions [or] what the state of the world is going to be 10 to 15 years from now, and learn to get the skills that’s going to make you adapt very fast. Co-founder of Manaferra, Granit Doshlaku, is passionate about helping publishers, higher education, and SaaS to get more organic traffic and conversions. With a forward-thinking perspective, Granit took the non-traditional path to learning, dropped his first degree, and sought to seek knowledge t...
Live Interview With Cody West
September 04, 2020 13:33 - 53 minutes - 122 MBJust because something isn’t broken, doesn’t mean you can’t make it work better. Cody West is chief strategist and founder of the marketing agency Assisted Reach. He started his career in data analysis and eventually combined this skill with SEO. [For me,] it’s about how can I make myself the best possible human every day because that ensures I will do the most good in the world that I’m capable of providing. Join us in an insightful discussion on several topics: Sports as an “entrepreneuri...
Episode 175: Live Interview With Cody West
September 04, 2020 13:33 - 53 minutes - 122 MBJust because something isn’t broken, doesn’t mean you can’t make it work better. Cody West is chief strategist and founder of the marketing agency Assisted Reach. He started his career in data analysis and eventually combined this skill with SEO. [For me,] it’s about how can I make myself the best possible human every day because that ensures I will do the most good in the world that I’m capable of providing. Join us in an insightful discussion on several topics: Sports as an “entrepreneuri...
Episode 174: Live Interview with Chris Brencans
August 27, 2020 16:13 - 40 minutes - 55.4 MBIf I’m going to work on this project, [I ask,] “Who is going to win from doing this? If there is no winner and I’m just excited about [it], then it’s irrelevant. Chris Brencans is CMO of On the Map and co-founder of WEBVOIS. He manages SEO, SEM, and web development teams, helping these digital marketing agencies grow steadily. With his fascination in tech and his systematic approach to business, he is bound to make a mark in the world of internet marketing. Don’t freestyle. Have a process-d...
Episode 173: Live Interview With Mark Podolsky
August 14, 2020 14:18 - 27 minutes - 62.7 MBDon’t get in your own way. “Smart-cut” it; get a mentor. Mark Podolsky, aka “The Land Geek,” is a real estate investor who buys and sells raw and undeveloped land in the U.S. On top of running Frontier Properties, he’s also a published author and a podcaster. Check out his book “Dirt Rich” and his podcast “The Land Geek.” Do the things that give you joy. So if you don’t enjoy intake, outsource it. -On this episode, we discuss -His start in the land investing business -His work and life phi...
Episode 172: Live Interview With Chris Dreyer
August 07, 2020 16:25 - 41 minutes - 94.3 MBNiching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value. Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in. Niching down makes it easier for people to...
Episode 171: Live Interview with Chris Porteous
July 29, 2020 20:39 - 43 minutes - 60.1 MB“Having to go through challenges in the beginning is a great way to test the waters and see if this is for me.” Chris Porteous has a unique blend of experience working in finance, marketing, and SEO. Early in his career, he has worked for Goldman Sachs and UBS Securities. Now he runs his own businesses as founder and director of My SEO Sucks and Framestr. “If you’re known for doing good work and putting time in to constantly learn, those opportunities are going to come up naturally and mor...
Episode 170: Live Interview With Joy Hawkins
July 22, 2020 17:26 - 41 minutes - 95.5 MB“The people you work with are everything.” Joy Hawkins is a Google My Business product expert, owner of Sterling Sky and Local Search Forum, and author of “The Experts Guide to Local SEO.” She’s a prime example of what happens when your passion and your expertise intersect. Joy shares her love for the ever-evolving, exciting local SEO field in forums, conferences, and her writing. “One of the mistakes small business owners make when they start is they don’t price themselves high enough.” O...
Episode 169: 5 Google Analytics Myths Everyone Believes!
July 17, 2020 00:00 - 8 minutes - 12.2 MBGoogle Analytics is one of the most important tools for any business owner, especially for your SEO strategy. It can tell you how your SEO is working. Are you getting more website visits? More conversions? More time spent on page? All of this is critical information for every webiste. But it can also be overwhelming. There is a lot of information on Google Analytics. It isn't enough just to look at the numbers. You need to analyze them, properly. Don't let these 5 myths deter your marketing p...
Episode 168: How to Maximize your Time and Maximize your Sales
July 09, 2020 15:18 - 21 minutes - 29.5 MBTime management is something many business owners discuss and think about. How are you using your time? Are you managing it properly. But what about ensuring that you're spending your time on tasks that actually move the needle in your business? You could have the best time management in the world, but if you're spending that precious time on tasks that aren't helping your business, you are squandering your time. In this episode, we'll outline some important things to consider when maximizing...
Episode 167: How To Optimize Your Landing Page And Bring In Customers That Convert!
July 03, 2020 16:09 - 7 minutes - 17.4 MBYou have a landing page for your business. But is it working for you? If potential customers are landing on your website but that page isn't coverting, it means you need to update that page! Spending a little time on your landing pages to make them better can increase your ROI and increase your conversion rates. If you follow these simple tips, your landing pages will start bringing in new leads without much work on your end. And then you can sit back and let the customers come to you; the dr...
Episode 166: How to Manage your Online Reputation to Bring in New Customers!
June 25, 2020 18:52 - 7 minutes - 6.74 MBYour online reputation is more important than ever right now. Users are searching online for your business every day! What are they seeing? You need to make sure that your online reputation speaks for itself. Potential customers are making decisions about your business without ever interacting with you. In this episode we will outline some simple techniques you can utilize to make sure your online reputation is inviting and puts your best foot forward!
Episode 165: How to rock your On-Page SEO to Rank on Google!
June 17, 2020 17:29 - 14 minutes - 19.5 MBIf you've heard about SEO, you've probably heard about on-page and off-page SEO. In this recording, we will discuss ways to improve your on-page SEO and therefore improve your ranking. On-Page SEO is optimization that you can do on your own website. On-Page is the easiest type of SEO to do yourself because you have control of your own website. Listen to this episode for a few simple tips that will help you improve your on-page SEO and start ranking for the right keywords.
Episode 164: The Best Secrets For Off - Page SEO Success In 2020
June 09, 2020 14:04 - 17 minutes - 40.6 MBOff-Page SEO is difficult to understand and even more difficult to implement. This is SEO optimization that you do outide of your own personal website. Obviously, outside of your website, you have a lot less control so it can be trickier to get the right techniques implimented. This episode will outline some SEO secrets for Off-Page success so you can rank in 2020!
Episode 163: 10 Types Of Buyers & How Understanding Them Could Transform Your Business!
May 22, 2020 14:52 - 11 minutes - 26.2 MBNot all customers are the same. If you think of every potential buyer as the same, you are missing out. In this episode we're going to outline the 10 types of buyers. We'll discuss what each buyer type is looking for and how you can best way to reach them. Understanding these different archetypes will give you a different perspective of your buyers an with that perspective you'll be able to speak directly to them. This can open up all sorts of avenues for your business and it's growth!
Episode 162: How Finding your Ideal Customer can Make or Break your Business
May 11, 2020 18:55 - 7 minutes - 10.4 MBWhen you first start a new business, most business owners have cited that they will take on any customer. You're trying to build a foundation of clients and also trying to make ends meet. But as your company grows, it's important to start focusing on who exactly your ideal customer is. Which customer type lets you do what you love the most? Which customer type benefits the most from your business? Understanding this archetype will help you frame your marketing objectives so that you can speak...
Episode 161: How To Get More Calls By Optimizing Your Google My Business Listing
May 06, 2020 10:08 - 11 minutes - 10.2 MBThe goal of any business is to get more customers. And when those customers are reaching out to you, it makes your life so much easier. But how do you get more incoming leads and phone calls? One of the easiest ways is to optimize your Google My Business listing. You can utilize these changes yourself with little experience and watch the calls roll in. If you haven't already, claim your Google My Business listing. Then incorporate these tips and watch your local business grow!
Episode 160: Why No Reputable SEO Company Would Guarantee Page 1 Rankings
April 23, 2020 17:23 - 10 minutes - 23.6 MBYou're looking for SEO services and see a company that guarantees you page 1 rankings. That's what everyone wants when they start an SEO campaign. However, sometimes if it sounds too good to be true, it's because it is! If a company is guaranteeing you page one rankings, ask yourself why. No reputable SEO company will ever guarantee rankings. Google is forever changing their algorithm and the changes they make an unpredictable. For this reason and many more, steer clear of SEO companies that ...
Episode 159: SEO For Auto Repair Businesses
April 17, 2020 17:48 - 10 minutes - 9.3 MBDoes your auto repair business show up when someone is searching for Auto repair in your local area? If not, then you might need to consider a solid SEO strategy to change that. More than ever, your potential customers are searching online for auto repair shops near them. When making that choice, users no longer scroll past that first page. They know that Google is providing them with the best possible options already. Which means it is more important than ever for your business to show up on...
Episode 158: What Is SEO & Why You Need It For Your Business
April 09, 2020 14:01 - 8 minutes - 20.4 MBYou have heard of Search Engine Optimization. It's become a buzz word ovr the last few years. But what is it? And more importantly, why are people telling you to include SEO in your digital marketing strategy? Search Engine Optimization helps your website show up on Google. In 2020, we all know that most everyone looking for any type of business in searching online. And most of them aren't looking past that first page of results either. That is why it is more important than ever for your webs...
Episode 157: Live Interview With Lisa Larter
March 19, 2020 17:09 - 44 minutes - 101 MB“Community is everything when it comes to building your business.” Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group. She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit. “Keeping clients is just as important as acquirin...
Episode 156: Live Interview With Brad Martineau
March 04, 2020 23:25 - 54 minutes - 49.8 MB“No decisions are permanent. It’s okay to be wrong.” Brad Martineau is the co-founder and CEO of Sixth Division. He spent 7 years leading the product development team at Infusionsoft before he was laid off, something he is grateful for today. At Sixth Division, he helps entrepreneurs build a better client journey through automation that results in more sales. “Entrepreneurship is the greatest tool to show you all of your weaknesses and learn how to confront them.” As an entrepreneur himse...
Episode 155: Live Interview With Danny Randazzo
February 26, 2020 19:13 - 1 hour - 142 MB“As you grow your business, your problems grow as well.” Danny Randazzo is a real estate investor, author, entrepreneur, mastermind host and speaker. After working in corporate America, Danny realized that he wanted more. He wanted to be able to put his family first and have financial freedom. He left his job at 30 and shifted his business goals and focus, building a real estate portfolio that generates monthly income. Today his company controls over 225 million in real estate assets. “You...
Episode 154: Live Interview With April Dunford
February 14, 2020 18:44 - 1 hour - 62.3 MB“I don’t think enough companies say no to customers.” April Dunford is a positioning consultant, entrepreneur and angel investor. With over 25 years of experience, April has a unique understanding of the pillars of business success. She has worked as an executive for a series of 7 successful startups and helped them launch 16 products and launched even more as a consultant. This past year she wrote her first book, Obviously Awesome, outlining her methodology for product positioning. “You go...
Episode 153: Live Interview with Greg Hickman
February 07, 2020 15:41 - 41 minutes - 56.9 MB“The entrepreneurial experience has been the biggest class in personal development I’ve experienced.” Greg Hickman never dreamed of being an entrepreneur but he’s been running his own businesses since 2012. When he originally started, Greg was devoted to mobile marketing. However after a few years, he realized that it wasn’t the right path for him and he started System.ly. His vision was to help businesses scale using automation, systems and processes. Since starting System.ly Greg has found...
Episode 152: Why You Should Target Low Volume Keywords
February 06, 2020 04:40 - 7 minutes - 16.2 MBIn the world of SEO, keywords are what help you rank. But what keywords do you go after? High volume keywords are great. But they also mean a high volume of competition! Low volume keywords don't get searched as frequently, but there is also less competition. We'll tell you how to target these low-volume keywords and how they can help you rank more quickly and get more leads immediately!
Episode 151: 7 Strategies For Less Stress
January 29, 2020 19:16 - 13 minutes - 30.2 MBLife is stressful. Life as a business owner is even more stressful! The success of your business rides on your shoulders. But worrying about stress isn't beneficial. Wondering about the what ifs will just hinder your business. Sometimes you can't help but stress. But with these 7 tips, you can work to avoid stress and focus that energy on growing your business instead!
Episode 150: Live Interview With Ramon Ray
January 23, 2020 17:04 - 1 hour - 55.5 MB“Know who you’re speaking to and who you’re serving.” Ramon Ray is a four-time entrepreneur, a global keynote speaker and a best-selling author. As the founder of Smart Hustle Media and SmallBizTechnologies.com he has overcome mistakes in business and found his way to success. Ramon also started the Smart Hustle Growth Conference, hosted in New York City, which brings entrepreneurs together and helps them build strong and profitable businesses. “Take a course and learn the fundamentals of...
Episode 149: Live Interview with Jeff Weisebein
January 17, 2020 15:05 - 53 minutes - 73.3 MB“It’s about learning as you go and the only way to do that is to mess up.” Jeff Weisbein is the founder of BestTechie, a company he actually started when he was just 13! He has worked to build it into a digital media company and leads a team to create content and interview various executives about their stories. Jeff is also the founder of KYA, an audience insights platform that helps publishers understand and track their audiences. “If you’re not doing something you’re passionate about, a...
Episode 148: How To Avoid Entrepreneur Burnout
January 14, 2020 16:29 - 11 minutes - 10.6 MBWe hear all the stories about hustling as an entrepreneur. And it's true. Being an entrepreneur is hard. It takes a lot of work and a lot of long hours. It can be glorified in the business world. But it isn't always as good as it seems. Working long hours for months on end can lead to entrepreneur burnout. Listen to find out how you can avoid it. With a few simple tips you can continue to work on your business and help it grow without hindering your own well-being!
Episode 147: Live Interview With Carol Roth
January 09, 2020 17:05 - 45 minutes - 105 MB“As an entrepreneur today you don’t have the luxury of not being a marketer” Carol Roth is the creator of the legacy planning system, Future File. After a career in investment banking, Carol decided she wanted to do something else. She is now a business advisor and author of the New York Time’s best seller “The Entrepreneur Equation.” Carol is also a weekly panelist on the Fox Business show Bulls & Bears. With over 20 years of business advisor experience, Carol has worked with countless smal...
Episode 146: 8 Mistakes All Business Owners Make & How To Avoid Them!
January 08, 2020 05:00 - 15 minutes - 35.3 MBRunning your own business isn't easy. We all make mistakes. It's part of the process and one of the best ways to learn! But there are a few mistakes that every business owner makes that are easily avoidable. We'll tell you 8 mistakes and how you can avoid them. This will help you grow your business quicker and with less missteps.
Episode 145: Live Interview With Nick Hughes
January 01, 2020 16:50 - 52 minutes - 47.7 MB“You’ve got to be committed and you need to understand that this will be a long term thing.” Nick Hughes is the founder and CEO of Founders Live, a global entrepreneur network that helps educate and inspire entrepreneurs around the world. He started out in the fitness world and then founded the mobile payment startup, Seconds. But he wanted to find a way to impact millions of people. And that’s what Founders Live blossomed from. Today he also works as an advisor to multiple startups and want...
Episode 144: 5 Metrics You Need to Know - Google Analytics & SEO
December 27, 2019 21:00 - 13 minutes - 31.6 MBGoogle is a juggernaut in the search world. You probably have SEO tools and Google Analytics. But it can all be a little overwhelming. With so much reporting, where do you look and what do you focus on? These 5 metrics will help you gauge how your website is performing without being overwhelmed!
Episode 143: Live Interview With Roland Hanekroot
December 26, 2019 11:34 - 50 minutes - 46 MB“The big question of small business; what is your business on this earth for? What is it here to do and why would anyone care?” Roland Hanekroot is the owner and founder of New Perspectives Business Coaching. He spent over 20 years as a business owner of two small businesses in the construction and building industry. Roland then decided to use that experience to help fellow business owners. That is when he started learning about coaching and mentorship. With his experience he understands ho...
Episode 142: Live interview with Steve Wiideman
December 24, 2019 19:00 - 1 hour - 85.3 MB“You can’t succeed at anything unless you really enjoy what you’re doing.” Steve Wiideman is the President and Founder of Wiideman Consulting Group. As a self-professed “computer nerd”, Steve has always been interested in technology. His freelance business started as a website design company but he quickly realized that these gorgeous website’s weren’t getting traffic. That’s when he decided to teach himself about SEO. He did this on the side while working corporate jobs until his side-hustl...
Episode 141: How Can you Create A Call to Action that Converts?
December 20, 2019 21:00 - 8 minutes - 7.95 MBYou know that having a call to action on all of your landing pages is critical. It's what tells your customers or potential clients what to do. But not all call to actions are made equal. How do you make your call to action stand out and convert your traffic into leads? Listen to this episode and discover how to create the best call to actions that will grow your business and put your website to work for you.
Episode 140: Live Interview With Siimon Reynolds
December 19, 2019 14:44 - 1 hour - 144 MB“Until we endlessly practice something, we can’t make a decision about whether or not we’re good at it.” Siimon Reynolds has over 20 years of experience running a successful business. He co-founded Photon Group, a marketing company that grew to a staff of six thousand in just 8 years and expanded to over 14 countries. Siimon has personally raised over 19 million dollars for his startup ventures and has been featured as a Shark on the Australian version of Shark Tank. He has now turned his fo...
Episode 139: Live Interview with Sunita Biddu
December 17, 2019 14:50 - 43 minutes - 59.3 MB“Alone we can’t go far. We can go fast. But if we have to go far and expand our business, we need people.” Sunita Biddu is a social media and blogging coach for entrepreneurs and business owners. She believes that we should all work less, make more money and save more time. With over 13 years of experience in the digital world and 5 years running her own company, Sunita has a unique understanding of how to grow a business. Today she only works a few hours per day so that she can enjoy life. ...
Episode 138: 9 Ignored SEO Strategies that Work!
December 05, 2019 18:15 - 16 minutes - 22.1 MBThere are sooo many SEO strategies floating around the internet today. How do you know which ones work and which ones don't? Going after the most popular SEO strategies may not be your best option because your competitors are doing the same. But what about SEO strategies that others ignore? This could be the perfect way to rank your business and get new leads today!
Episode 137: Live Interview With George Deeb
December 05, 2019 18:06 - 49 minutes - 113 MB“Stop focusing on what it is you’re trying to do and start focusing on the why” George Deeb is the founder and managing partner of Red Rocket Ventures. Red Rocket helps B2C and B2B companies with their strategies for growth, execution and financing. Since starting Red Rocket Ventures, George has helped over 750 startups. With experience in investment banking, starting the #1 travel adventure website (iExplore) and acting as CEO of a technology business, George has a unique skillset to help e...
Episode 136: Live Interview with Michael Robinson
December 03, 2019 15:13 - 1 hour - 88.9 MB“We make success way too sexy and make failure way too shameful. And the reality is one cannot exist without the other.” Michael Robison is a business and life coach with a diverse business background. He started out working in retail and has worked as a CEO, Senior Pastor, Tech Founder and Executive of a non-profit. He uses his over 20 years of experience to relate to the needs of almost any business and help inspire growth. Michael was also named one of the top leaders by Entrepreneur maga...
Episode 135: 7 Content Marketing Mistakes You're Making & How To Avoid Them!
November 29, 2019 16:49 - 9 minutes - 21.8 MBContent marketing is such an important part of your SEO campaign and your online presence. But if you find that your content marketing isn't giving you a return on your investment, you could be guilty of making these 7 mistakes! These common mistakes are easily avoidable and can help transform your local SEO campaign.
Episode 134: Live Interview With Ryan Hanley
November 28, 2019 19:00 - 1 hour - 62.5 MB“You have to set your value and then meet that value. Don’t reduce your value because you’re worried someone isn’t going to buy it.” Ryan Hanley is the founder and chief strategist of Hanley Media, a boutique agency that helps organizations implement leadership, marketing and sales initiatives. Ryan’s goal is to help individuals find meaning in their work and grow their business. He has also spoken to hundreds of audiences, delivering story-driven speeches that motivate and inspire. “The on...