The Business Sphere
331 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 2 ratingsOn The Business Sphere, John Vuong interviews business professionals and entrepreneurs to discuss their own journeys to business ownership. John looks to explore lessons learned, challenges faced and successes in starting your own business. These professionals will share their real-life experiences and how they were able to accomplish their goals. The objective is to provide you with insights into the entrepreneurship journey of many different individuals and give you tips and advice from real experience.
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Episodes
Episode 133: Live Interview With Casey Meraz
November 26, 2019 17:43 - 54 minutes - 126 MB“If you want to shortcut your success, probably the best thing you could do is hire a coach or a mentor.” Casey Meraz has found his niche with Juris Digital. His company focuses on digital marketing for law firms. With over 10 years of experience, Casey understands law firms and their needs more than most. Juris Digital doesn’t just focus on helping his clients rank better, but also on converting that traffic into new cases. Over the years, Casey has helped his business grow through networki...
Episode 132: 7 Tips To Keep Your Startup Debt Free!
November 22, 2019 13:48 - 15 minutes - 14.6 MBStarting your own business is an exciting time. But keeping you budget in check isn't as exciting. One of the biggest problems many startups face is budgeting and debt. How do you decide what is good debt? How do you decide what to spend on and what to save on? These small details are critical for your small business and can make or break its survival in the first few years. These 7 tips will help you prioritize your budget and keep your small business afloat so it can turn into a long-term b...
Episode 131: Live interview with Josh Steimle
November 21, 2019 17:32 - 1 hour - 103 MB“There’s something to be said about growing with your business instead of growing ahead of your clients.” Josh Steimle is an entrepreneur, speaker and author. He created the 7 systems of influence framework which is used by parents, educators, and business and community leaders to create an impact and build influence. Josh has also spoken at TedX and has written over 300 articles for major publications like Forbes, Mashable and more. “If I take care of my team, my team can take care of the...
Episode 130: Live interview with Peter Gasca
November 19, 2019 16:02 - 1 hour - 90.4 MB“You can’t grow without being uncomfortable.” Peter Gasca is an accomplished business executive and consultant. He has over 20 years of experience working with businesses across a variety of industries. Peter provides business owners and entrepreneurs with innovative solutions to managing and growing their business. He even co-wrote a book about his own entrepreneurship journey, called One Million Frogs. “A mentor isn’t there to give you answers all of the time. Sometimes they’re there to ...
Episode 129: B2B Lead Generation Strategies that Will Fill your Sales Funnel
November 15, 2019 14:55 - 10 minutes - 14.4 MBBusiness to Business lead generation isn't easy. You need to make yourself stand out from the competition and also ensure that your ideal customers can find you. You have probably tried everything, except for these tips. These B2B sales strategies will work. They will help you bring in more leads and fill your sales funnel so you're never wasting time looking for your next client!
Episode 128: Live Interview with Dino Eliadis
November 14, 2019 16:12 - 1 hour - 172 MB“Profitability of your company is a measure of your efficiency. If you become more efficient you will become more profitable.” Dino Eliadis has more than two decades of experience coaching small business owners to help them achieve their goals and financial freedom. He has created and perfected a process to help small businesses become self-sustainable. With a firm understanding of business fundamentals, Dino utilizes his strategic thinking, operations experience and passion for motivating t...
Episode 127: Live Interview With Lara Wellman
November 12, 2019 10:49 - 55 minutes - 50.9 MB“We shouldn’t be aiming for perfection. We want to be comfortable with failing. That’s where the biggest innovations come from.” Lara Wellman is a certified business coach. With over 15 years of experience in digital marketing, she now works to help business owners make more money doing what they love, all while enjoying their life. Lara understands that running a business is a unique challenge and having someone to talk to and bounce ideas off of is so valuable. The Biz Studio employs a com...
Episode 126: How You Can Master Google My Business Better Than Your Competition
November 08, 2019 20:43 - 13 minutes - 31.7 MBGoogle My Business is one of the most important tools when it comes to SEO. And it is also one of the most overlooked tools as well. Having a Google My Business is critical. But it isn't enough. Are you also optimizing your Google My Business? You want to ensure that your Google My Business is optimized to its fullest potential so that you can show up in the map and in rankings. This could help your business flourish. Listen to these tips and turn your Google My Business into a critical part ...
Episode 125: Live interview with Kenny Kline
November 07, 2019 17:21 - 58 minutes - 79.8 MB“If you’re going to network you have to bring something to get something.” Kenny Kline is the founder and managing partner of Jakk Solutions, a digital marketing agency operating out of New York. Kenny’s expertise lies in traffic generation, lead capture and conversion for small businesses. He started his first business by understanding the importance of small audiences and creating a tool that would be useful for a specific niche. Since then, Kenny has continued to build successful companie...
Episode 124: Live Interview With Monika Jansen
November 05, 2019 16:42 - 55 minutes - 126 MB“One of the biggest mistakes small business owners make is not deciding who their ideal client is.” Monika Jansen is a kick-ass copywriter and strategist who started Jansen Communications in 2009. Jansen Communications is a boutique agency that helps small to medium-sized businesses grow and hit their business goals. Monika loves working with smaller companies because it allows her to see the direct impact of her work. “Never ever undercharge for your work and never work for free.” While ...
Episode 123: 6 Email Marketing Myths That Will Surprise You
November 04, 2019 17:00 - 10 minutes - 23.5 MBEmail marketing is such a huge part of many businesses today. Everyone has their email on their phone. This means that your current and potential customers are even more available to you than they have been before. But maybe you're apprehensive and think that email marketing is too invasive or bothersome? It can be. But if done right, it can also pay off! Listen to our six email marketing myths and how to do it right so that your email marketing can keep your customers coming back!
Episode 122: Live Interview With Rick Spence
October 31, 2019 19:51 - 1 hour - 150 MB“The best entrepreneurs I know worked in their field for a number of years first.” Rick Spence is a business journalist who has been covering business success stories for over 25 years. He views entrepreneurship as the world’s most effective platform for personal, social and economic development. For over 15 years, Rick wrote a weekly column on entrepreneurship and innovation for the National Post and has also served as editor and publisher of PROFIT magazine. The author of Secret of Succes...
Episode 121: Live interview with Joel Klettke
October 29, 2019 16:38 - 57 minutes - 78.7 MB“There’s always going to be a risk or a reason not to. If you wait for the perfect moment it’s not going to come.” Joel Klettke is a conversion-focused copywriter and specialist. He always knew he loved writing, but had never imagined he would be able to make a career of it. After working at an SEO company, Joel realized that content is more important than ever and that’s when started his own business. After taking some time to find his niche, Joel is now he is able to combine all of his pas...
Episode 120: 3 Ignored Sales Strategies to Try Today
October 25, 2019 17:20 - 9 minutes - 12.7 MBSales isn't easy. If it was, everyone would be doing it. And as a salesperson, sometimes you can hit a wall. When you've used all of your sale strategies, what is left to do? Look for new ones! These 3 ignored sales strategies can help set you apart and skyrocket your sales today. Contact Info 416-888-8756 1-877-689-5268 [email protected] 210 Simcoe Street Unit 2109 Toronto, Ontario M5T 0A9 Monday – Friday: 8AM – 8PM Saturday – Sunday: Closed https://www.localseosearch.ca/
Episode 119: Live Interview with Phil Morettini
October 24, 2019 17:18 - 45 minutes - 62.9 MB“Always be learning and always be seeking help from others” Phil Morettini has over 20 years of experience in business. He started his own consulting agency, PJM Consulting, in 2000 to provide practical assistance to companies and small business owners. Phil didn’t imagine himself as an entrepreneur but once he started his consulting business, he found a passion to help others and grow his own personal brand. “My experience with startups is that you’ll have multiple near death experiences ...
Episode 118: Live Interview With Erin Bury
October 22, 2019 14:37 - 45 minutes - 41.4 MB“The best thing we can do as entrepreneurs is share the lows as much as the highs” Erin Bury is a marketer, tech expert and entrepreneur. She was the managing director of the creative communications agency, Eighty Eight and co-founded Willful, a company that makes it easy for Canadians to create an online will. Currently, Erin is the CEO of Willful and also advises start-ups, Pressed and Pawzy. Erin never thought about being an entrepreneur, but after years working in the marketing industry ...
Episode 117: Live interview with Marcia Pledger
October 18, 2019 15:10 - 53 minutes - 73.2 MB“Lots of people have great ideas. But it’s not often that you’re reinventing the wheel. So why not ask someone who’s already done it?” Marcia Pledger is a freelance business journalist, author and content creator. She worked as a business reporter for over 25 years and turned her 10-year long column, “My Biggest Mistake… and How I Fixed It” into a book. In it, business owner’s discuss how they overcame challenges and came out the other side. Today Marcia has turned her freelance skills to th...
Episode 116: 5 Email Marketing Tips You Need To Know Before You Hit Send
October 17, 2019 16:28 - 9 minutes - 8.43 MBYour inbox gets flooded every day from email marketing. Every company is using email marketing to reach their customers. It's a great way to interact with people who have purchased from you. But it's also a saturated market. This means that you need to stand out! Your email needs to make that person click on it and make them want to continue reading. Email marketing is only as good as the amount of eyes you have on it. Hear 5 tips to help bring your email marketing to the next level! Contact...
Episode 115: Live Interview With Greg Weatherdon
October 15, 2019 21:42 - 1 hour - 57.2 MB“I always tell entrepreneurs that what you don’t know about business will always exceed what you do know.” Greg Weatherdon is a small business expert, speaker, entrepreneur, author and mentor. He says that it took him 25 years to become an overnight success. After starting out as a long-haul truck driver, Greg decided to shift gears and move into sales. He worked his way up one of the world’s largest consumer goods companies and then decided to embark on his own journey. Greg started The Mar...
Episode 114: 6 Tips To Being A Better Negotiator
October 11, 2019 20:31 - 10 minutes - 23.2 MBNegotiating. It doesn't come easy to everyone. But as a business owner, and even in your every day life, you will find that great negotiation skills can come in handy. Don't get caught off guard. Listen to our podcast and learn 6 ways that you can improve your negotiation skills to get more for yourself and your business!
Episode 113: Live interview with Charles Gaudet III
October 10, 2019 13:05 - 55 minutes - 75.8 MB“It’s not about what you do, it’s about the skill set you’ve grown” Charles Gaudet has been a lifelong entrepreneur. At just four years old, Charles started selling his art and he continued on that path to business ownership. When he was 24 years old, Charles created his first multi-million dollar company. Now he is the CEO and Founder of Predictable Profits, where he helps coach business owners to grow and scale their business. “If you wrote me a cheque for a billion dollars, I would sti...
Episode 112: Live Interview With Ivana Taylor
October 08, 2019 13:09 - 59 minutes - 136 MB“In a lot of ways I work more, but its work I enjoy doing. I feel like I have more control and self direction.” Ivana Taylor runs DIYMarketers.com with the goal of helping small business owners market themselves on a budget. She started her own consulting business after spending years working up the corporate ladder. Looking for more freedom Ivana started her consulting business,where she created high end marketing on a budget for her clients. “There has never been a better time to go into ...
Episode 111: Live Interview with Susan Guillory
October 04, 2019 16:06 - 34 minutes - 31.5 MB“I made the mistake early on trying to be all things to all types of people” Susan Guillory is a small business expert and the president of Egg Marketing. Her career started out with a specialization in PR for small business owners but over the years the focus has shifted. Susan now focuses on content strategy and content writing for her clients, which range from software, technology and business services. She wants her clients to understand that writing is marketing and gets joy from helpin...
Episode 110: Live Interview With Matthew Woodward
October 01, 2019 14:32 - 54 minutes - 124 MB“Find what you love in life and find a way to make money at it” Matthew Woodward is a digital marketer with a passion for SEO who says his main business is connecting people’s problems to solutions. He started building websites long before it was cool - pre-Google and YouTube. And that was the start of his career in the digital world. After working in the corporate world he decided to continue to chase that drive and his blog, MatthewWoodward.co.uk, was born. It gave him the ability to turn ...
Episode 109: How To Write Quality Content
September 16, 2019 23:32 - 12 minutes - 11.7 MBYou've heard it over and over again - content is king. Having great, well-research content on your website is so critical, especially for SEO purposes. But how do you make sure that you are writing quality content? Compelling content will help you position yourself as an expert and an authoritative figure in Google's eyes, which will help you rank. Hear how you can write quality content and help your business rank better today!
Episode 108: What To Consider Before Starting a Business
September 09, 2019 19:33 - 9 minutes - 13.3 MBDo you have the dream of starting your own business? Wanting to be your own boss? It sounds amazing! And it's what many aspiring entrepreneurs are reaching for. But starting and owning a business isn't easy. Let us break down what you need to consider before starting your business so that you can succeed and know what to expect going into this new journey.
Episode 107: Continuous Learning How It Can Help Set You Apart
September 06, 2019 23:12 - 9 minutes - 22.4 MBWhen you graduate and start your career, you think you are done learning. But the best way to stay at the head of your industry is to keep up on the latest trends and techniques. In the digital world, everything is everchanging. In order to be the absolute best you can be, you need to be continually learning something new.
Episode 106: Google Ads vs. SEO. What is the better ROI for your business?
August 26, 2019 15:30 - 11 minutes - 26.5 MBGoogle Ads, otherwise known as Pay Per Click, are a huge market for Google. And a lot of SEO agencies will offer you pay per click ads as an added fee. But what is their return on investment? And what is their return in the long run? Let us break it down for you! We'll give you the pros and cons of SEO and Google Ads so that you can make the best decision for your business that will benefit you long term.
Episode 105: 6 Reasons Your Business Isn't Generating Sales
August 20, 2019 16:47 - 14 minutes - 13.1 MBHalf of all small businesses fail in the first year. Generating revenue is a necessity for all businesses. And if your business isn't generating revenue, you might be panicking. But don't. Check out the six reasons that your business isn't generating revenue and what you can do to fix them! With these tips you'll be able to turn your business around and turn a profit!
Episode 104: Why You Should Know your Competition Online
August 13, 2019 21:15 - 8 minutes - 19.9 MBYou probably know who your top competitors are. But have you checked up on their online presence? In 2019, your online presence is as important as your in-person presence. It can be the first impression many potential buyers have of your business. So why does your competitors online presence matter? Listen to these reasons why knowing your online presence can help you make your business better and beat the competition.
Episode 103: How Small Businesses can Compete with Large Corporations without Breaking the Bank
August 13, 2019 21:13 - 15 minutes - 21.1 MBAs a small business owner, it can be overwhelming. Companies like Amazon and Walmart have advertising dollars that you simply can't compete with. But that doesn't mean you're out of luck. Small businesses have a leg up on larger corporations and you can utilize the following tips to compete with these corporations and make your business grow! Don't be afraid of huge corporations. Use your small business to your advantage and watch your revenue soar.
Episode 102: 7 Deadly Sins Of Small Business & How To Avoid Them
August 06, 2019 22:00 - 14 minutes - 13.4 MBWhat are the 7 deadly sins of small business? These are seven things that will ruin your business before it even gets a chance. Running your own business isn't easy. So listen to the seven sins to avoid and you will see the rewards immediately!
Episode 101: 10 Things To Consider Before Starting Your Small Business
August 01, 2019 21:00 - 12 minutes - 28.8 MBA lot of people want to start a small business. But jumping into one without thinking about it is only going to cause you problems in the long run. Many small businesses fail in the first year and this is why. If you want to start a small business, take a steep back and think about these ten things before you do. They will help you set your business up for success and ensure that your entrepreneur journey is a good one!
Episode 100: 4 Ways to Avoid Cashflow Problems
July 30, 2019 18:35 - 14 minutes - 19.9 MBCashflow is so important to your business. As a small business owner, you have to wear many hats. And making sure you're on top of your books is one of them. These four tips will help you avoid cash flow issues and help your business succeed.
Episode 99: 10 Things To Consider Before Starting Your Small Business
July 24, 2019 00:59 - 12 minutes - 28.8 MBA lot of people want to start a small business. But jumping into one without thinking about it is only going to cause you problems in the long run. Many small businesses fail in the first year and this is why. If you want to start a small business, take a steep back and think about these ten things before you do. They will help you set your business up for success and ensure that your entrepreneur journey is a good one!
Episode 98: 5 ways to Increase Engagement on your Website
July 19, 2019 22:00 - 10 minutes - 15 MBYou know you need a website, but is that enough? Why not make that website work for you and help you grow your business? Increasing engagement on your website will help create a lasting impact on your potential customers and also look good in the eyes of Google. It's a win win! Here are 5 ways to increase engagement and improve your website!
Episode 97: 5 ways to use your Slow Season To Boost Sales!
July 18, 2019 16:38 - 10 minutes - 14.7 MBThe summer can be a wasteland for many small businesses. Even if it's your high-volume season, most businesses have a slow time of year. But how are you using that slow season to boost your sales and grow your business? Your slow season is the time to reevaluate your business and make changes. We can tell you the five ways you can use your slow season to transform your business.
Episode 96: Creating Content - In House vs. Outsourced. What is better for you?
July 09, 2019 19:00 - 13 minutes - 18.7 MBFresh content on your website is one of the most important factors to rank on Google. But your content also needs to be high quality and well researched, which takes time and effort. As a small business, you're probably wondering if you can do it yourself or if you should hire a digital marketing agency. We list the pros and cons of in-house content versus outsources content to help make the decision an easy one for you!
Episode 95: 5 Critical Advertising Investments Every Small Business Should Make Today!
July 04, 2019 16:52 - 13 minutes - 12.4 MBAs a small business you most likely have a small budget for advertising. So where do you invest and where do you cut corners? Let us explain the five critical advertising investments you should make that can help your business grow!
Episode 94: The Best Advertising Guide for Oshawa Businesses!
July 02, 2019 13:17 - 30 minutes - 70 MBYou've started a business in Oshawa. But how do you get new customers to come through your doors? Advertising is a huge part of letting potential customers know about your business. But there are so many methods, from newspapers, tv and radio to digital marketing. What is best for your business? We'll break it down for you and help you figure out where to invest your money and get the best return on investment!
Episode 93: What are the advertising options for your Automotive Business?
June 17, 2019 18:59 - 11 minutes - 10.4 MBThere are so many advertising options for small and medium sized businesses. It can be overwhelming and hard to know which method has the best return on your investment. We break down the different advertising options and let you know more about digital marketing. How are customers today searching for your business? Google is becoming the easiest way to find a local business and it's where your customers are searching. The question is, are you showing up when they do?
Episode 92: Help Get Your Pest Control Business In Front Of Ready To Buy Customers Today
June 13, 2019 17:27 - 12 minutes - 27.7 MBWhen a potential customer finds a pest, what do they do next? They look online for reputable Pest Companies near them. Are you showing up when they do that search? If not, you are giving up a potential customer to your competitors. With effective digital marketing and SEO you can show up during a Google search and have ready to buy customers calling you today! Hear how digital marketing can transform your pest control business today!
Episode 91: Help your Kitchen and Bath Business Flourish with Digital Marketing
June 04, 2019 19:00 - 13 minutes - 17.9 MBHow do potential customers find your business? Word of mouth has always been a great advertising tool. But in the digital age, it may not be enough any longer. Potential customers are looking for kitchen and bath businesses online. They are reading reviews and checking out websites. The question is, where are you when a potential customer searches for businesses like yours? If you don't know up on the first page of Google, you may be doing yourself a disservice. Your competitors who do show u...
Episode 90: Looking for more Customers for Your Plumbing Business? Learn How Today!
May 31, 2019 11:50 - 16 minutes - 38.6 MBIn an emergency, where do customers find a plumber? They Google "Plumbers near me!" and they call whoever shows up first or whoever has the best reviews on Google. Do you fall into one of those categories? If not, you're letting your competition steal your business. Showing up on page one of Google is more important than ever. A digital marketing agency can help you optimize your website and show up for keywords that your potential customers are searching for. Hear how digital marketing can t...
Episode 89: How Your Electrical Business Can Benefit From Internet Marketing
May 29, 2019 21:32 - 12 minutes - 11.6 MBIf you run an electrical company, you may find it difficult to find new clients. Are you visible online? Do you have a website with all of the information a customer may need? If not, it's time to get one! And if you do, how do you make sure that your website is showing up for searches in your local area? Internet marketing can help you rank on Google and show up when potential users need your services. Hear the pros and cons of internet marketing, compared to the other advertising mediums. S...
Episode 88: Get New Clients For Your Legal Practice With These Tips!
May 17, 2019 19:00 - 15 minutes - 20.8 MBAs a Lawyer, no matter the field, you are constantly looking for new clients. When someone is in need of legal counsel, you want them to know that you are there to help. But where are your potential clients looking? On search engines. SEO is a fantastic digital marketing strategy to get your business on the front page of Google, where users are looking! This video will outline the different advertising methods available to you and how to use them to help your business grow!
Episode 87: Get New Patients at your Dental Practice with SEO
May 15, 2019 19:01 - 10 minutes - 14.2 MBHaving a steady stream of incoming patients is vital for any dental practice. Over the years, we have worked with hundred of dentists to help them grow their business. A key part of finding new patients is ensuring that they can find you in Google search results! Watch this video and see how SEO stacks up against other advertising mediums and if it's right for you.
Episode 86: See New Patients at your Optometry Practice with Online Marketing
May 06, 2019 20:00 - 9 minutes - 12.6 MBAre you looking for new customers for your optometry business? Are you struggling to find them? Do you want to know which advertising medium has the best return on investment for you? There are a lot of options out there. Let us break them down for you. Users are constantly searching online for new services. Let us tell you how to reach them and bring them in the door!
Episode 85: The Complete Advertising Guide: Mississauga
April 30, 2019 21:10 - 33 minutes - 76.6 MBDo you have a business in Mississauga? It's a large city with a lot of competition. How do you make your business stand out from the rest? We outline all of the advertising methods available to you from traditional, to internet to local opportunities. Find out which advertising method is best for you and which has the best ROI for your company.
Episode 84: Build A Solid Tree Service Business With Digital Marketing
April 29, 2019 19:00 - 14 minutes - 34 MBWhen an accident strikes, where do customers find you? They're likely to search online. But the question is, does your business show up? If not, you're doing yourself and potential clients a disservice. Learn what advertising mediums are best for your business and how SEO can help clients find you.