Google Analytics is one of the most important tools for any business owner, especially for your SEO strategy. It can tell you how your SEO is working. Are you getting more website visits? More conversions? More time spent on page? All of this is critical information for every webiste. But it can also be overwhelming. There is a lot of information on Google Analytics. It isn't enough just to look at the numbers. You need to analyze them, properly. Don't let these 5 myths deter your marketing plan!