Just One Tip from Your Podcast Performance Coach
209 episodes - English - Latest episode: 13 days ago - ★★★★★ - 42 ratingsYour podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/
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Episodes
108 How to Use Storytelling Effectively in Your Podcast
June 30, 2020 10:30 - 4 minutes - 5.71 MBAre you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection? Stories to the rescue! In my last episode I explained why stories are such a powerful way to connect with your listener on a deeper level and worm your way into their memories. If you haven’t heard it yet, *spoiler: science. Getting yourself and your podcast embedded in your listener’s memory will help with recall and make you seem more like a...
107 Why You Need More Stories in Your Podcast
June 16, 2020 10:30 - 6 minutes - 7.72 MBGather round the campfire, podcasters, I have an f-bomb laced story for you. Be honest, when you read that sentence, did you actually picture a campfire? Of course you did, you’re human. And, that’s what we humans do. We use our memories to fill in the gaps that words leave. And, we’ve been doing it since caveman times. You know, like before we even had podcasts. Speaking of the times before podcasts… and before Netflix and TV, there was only radio. Radio used to be the main form of...
106 Shit Happens. And, It Makes you a Better Podcaster
June 02, 2020 10:30 - 4 minutes - 5.18 MBHow did you picture podcastland before you started? Did you dream of being a magical podcaster who never makes any mistakes? Welcome to the real world. Sure, all new podcasters know that they have a lot to learn (at least they should!) but most think that after a short time they will have learned what they needed and move on to making podcasts with ease with only pimple-sized bumps in the road. If you’ve been podcasting for any amount of time, you know this is not true. And if you thin...
105 How Barf Sessions Make You a Better Podcaster
May 19, 2020 10:30 - 5 minutes - 6.33 MBDid you ever test your dance moves using a broom? Make out with a pillow? Tryout your pickup lines in the mirror (finger guns and all)? Rehearsing is a natural way to get ready for big steps in your life. So, why do so many newbie podcasters think they can turn on their mics and spew gold the first time. I’ll let you in on a little secret (hold on to your ego) YOU CAN’T. Nobody can. There are a lot of steps to launching a podcast successfully (I outline 9 in my Concept to Casting pro...
104 Don't Make this Podcast Audio-Quality Mistake
May 05, 2020 10:30 - 8 minutes - 9.93 MBThanks to the pandemic, the audio-quality bar is lower than a limbo pole in a 1980’s frat-house flick. Resist the urge to see how low you can go. A lot of podcasters are having to make adjustments due to the lockdown and new social distancing rules. You might not be able to be in the same room as your co-host, have guests who don’t have access to their gear, or be in a household that just doesn’t get (or care about) the need for quiet when you’re recording. Add to that, broadcasters who...
103 Are You Living Up To Your Podcast Promise?
April 21, 2020 10:30 - 5 minutes - 5.85 MBI don’t want to alarm you, but you might be letting your listeners down. They’re not mad...just disappointed. Promises, promises, promises. Your podcast should be built on them. Or, rather on one in particular. And that promise should be repeated like a pledge to your listeners in your intro every episode. So, what does it take to perfect your promise? In this episode, I help you understand why you need a promise, what it should consist of (and what it shouldn’t) and how staying commit...
102 How to Help Your Listener Take the Next Step
April 07, 2020 00:58 - 4 minutes - 5.39 MBYour listener loves your show. You love having listeners who love your show. The end. Is that all you want out of your podcast? A love affair? If you’re podcasting for your business or if you have hopes of your podcast being your business, love isn’t going to cut it. You need ACTION! But if your listeners don’t know what that action is, they won’t take it. Image you’re leading a hike. Everyone meets you at the trailhead. They’re excited as you tell them about the trail ahead, w...
101 Stay in Your Lane When You Podcast
March 24, 2020 02:41 - 4 minutes - 5.35 MBI know it’s hard NOT to talk about the Coronavirus. I know it may even seem weird to do a podcast during a global pandemic without it being about this crisis. But, I think we can all agree - there are enough people talking about it. So, that’s why in this episode, I explain why you shouldn’t talk about Coronavirus or COVID-19 in your podcast. Stay in your lane. Talk about what your podcast is actually ABOUT. Now, if you’re a doctor, health care professional or your podcast has alway...
100 The Most Important Lessons Learned in 100 Podcast Episodes
March 10, 2020 10:30 - 7 minutes - 9.02 MB100 episodes is a milestone in the world of podcasting. It took me a long time to get here and the road was bumpy. That might seem like a strange thing for a podcast coach to admit but I’m just like you - and I had to learn some lessons the hard way. In this special episode of Just the Tip, I break from my usual format to reflect a little on the journey so far, the key lessons I learned as a podcaster and entrepreneur, and how all of that made me a better podcast coach. Here’s a confess...
099 Why Podcasting is Good for Building Your Authority
February 25, 2020 11:30 - 6 minutes - 7.37 MBA lot of entrepreneurs wonder whether podcasting will be worth their time and effort. Does podcasting really have a good ROI? The answer is yes if you’re trying to grow your brand’s authority. If you want to increase your reach and have more people know, like, and trust you - then you need a podcast. In this episode, I share three ways that podcasting will help increase your authority. Scratch that, in this episode, I share 4 ways. Here are the three ways a podcast will boost your au...
098 - How to Stand Out in a Sea of Podcasts
February 11, 2020 11:30 - 5 minutes - 7.23 MBPicture a sandbox. A good sized sandbox. Now, bend down and pick up some sand. Now, single out one grain. That’s your podcast in the podcast universe and it’s getting more and more crowded every day. How will you avoid getting lost? How will you stand out? This might seem like an insane analogy. It’s not. According to Chartable, 294,736 new podcasts jumped into the podcast sandbox last year. Yep, that’s more than a quarter of a million podcasters with the most amazing podcast idea. ...
097 Should I Have a Website for my Podcast?
January 28, 2020 11:30 - 5 minutes - 7.06 MBSo you’ve got a podcast or you’re planning to create a podcast and you’re focusing so much attention on your show that you think maybe, just maybe, you can skip the whole having a website for your podcast thing. EEENGHH! Wrong. I get these questions all the time. Do I need a website for my podcast? Is my Apple podcast page enough? Can’t I just use my social media channels instead of building a website for my podcast? I think that this comes from podcasters (or would be podcaste...
096 How to Get Out of Podcast Launch Paralysis
January 14, 2020 11:30 - 5 minutes - 6.94 MBYou’ve decided to do a podcast. You’ve recorded a couple of episodes. And then you re-recorded them. And now, they’re sitting their collecting digital dust because you don’t know if they’re good enough. Sound familiar? You’ve got Podcast Launch Paralysis. First of all - it’s common. At least half of my coaching clients are dealing with this. It might stem from anxiety of it not being perfect, fear of putting yourself out there, or straight-up self-esteem issues. It doesn’t matter why, the...
095 The Most Important Advice About Podcasting
December 31, 2019 11:30 - 5 minutes - 7.25 MBIf you listen to only one tip in the entire history of this podcast filled with tips for podcasts, let it be this one. Drum roll, please. Be listener-centric. Oh wow, I could almost hear the disappointment from here. But wait, you may know that this is the most important thing in podcasting (if you don’t go and listen to pretty much any of my past episodes). If you’ve been listening, you know all about how listener-centric podcasts can make your podcast easier to produce, easier t...
094 - What Really Makes a Podcast Good
December 17, 2019 11:30 - 5 minutes - 6.27 MBEveryone wants to know, ‘what makes a podcast good?’ Ask 10 podcast listeners and you’ll get 10 different answers. The truth is, there’s one critical thing that every good podcast has. In this episode of Just the tip, I reveal what that is and how it can make your podcast good (even great). I see this question about podcasts all the time, especially on social media. The answers range from good sound quality, the performance of the host, to the content and even the music. All of those t...
093 How to Niche Down Your Podcast Like a Pro
December 03, 2019 11:30 - 5 minutes - 6.21 MBHow niche can you go? How niche should you go? And, how do you pull it off? Niching scares the crap out of podcasters. I think they’re afraid that if they target a smaller audience, they’ll have a small success. If you still think this way, check out the case study in my last podcast. Or, maybe it’s the only thing they’re afraid of is that they won’t become pod-stars with millions and millions of followers. Okay, if you’re prepared to get over yourself and take advantage of the power ...
092 Why Niche Podcasts are Killing it Right Now
November 19, 2019 11:30 - 5 minutes - 7.05 MBYou want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of Just the Tip, I share a case study of a podcaster who went from having a general podcast about business (not that many people were listening to) to having a niche podcast that is killing it. You know that analogy about the small fish in a big pond vs the big fish in a small ...
091 This One Tip Will Make You a Much Better Interviewer
November 05, 2019 11:30 - 4 minutes - 5.35 MBHands up if you start your podcast with a question like, ‘How did you get started?’ You, with your hand up, this one’s for you. There are many variations of this lazy first question but the main similarity is that the podcast host wants to start at the beginning. They want to share their guests story from the point of origin. Ba or ing! As a listener, I don’t care enough about this guest yet. I don’t know why it would matter where he went to highschool, or the first time she wrote a ...
090 Three Super Podcast Editing Tips that will Save Your Bacon
October 22, 2019 10:30 - 6 minutes - 7.38 MBHow many expletives have you unleashed during the act of podcast editing. I’m guessing a lot. I still let them fly and I’ve been editing audio for almost three decades. Editing is no joke. It can be frustrating, time consuming and if you let it get to you, it can be the death of your podcast-affair. Lots of podcasters decide to edit their own podcast when they start out. And they should. I’m a firm believer that you need to understand the process if you are going to be a podcaster. And...
089 How to Pivot Your Podcast and Get Results
October 08, 2019 10:30 - 6 minutes - 7.5 MBIf my last podcast left you feeling like, ‘hot damn, I need to pivot!’ then let’s make sure you pivot right. In this episode, I cover how to do it and not eff it up. In case you missed my last episode (how COULD you!) on determining if you should pivot your podcast, you might want to go back and give it an ear before listening to this one. Now, if you KNOW you need to pivot (or you might in the future), this episode is going to help you do it successfully and rolling in happy, super-...
088 Is it Time to Pivot Your Podcast for Greater Success?
September 24, 2019 10:30 - 7 minutes - 9 MBVIEW SHOW NOTES ON WEBSITE - Episode 88 Be honest. Is your podcast delivering the results you expected when you committed the time and money to creating it? Are you considering taking it for coffee and gently explaining, “It’s not you, it’s me…”? If you’re not getting what you wanted out of this whole podcast affair, it may be time to shift your approach. Or, maybe something even more dramatic. In episode 066 of Just the Tip, I give you a few options on how to deal with a lacklustre po...
087 The Best Way to Measure Podcast Success
September 10, 2019 10:30 - 4 minutes - 6.24 MBMega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And, skyrocketing downloads seems like a reasonable goal. But, park your ego for a sec. Just for a second, you can have it back in a minute. If you’re podcasting to market your business then sheer numbers is not really what you should be aiming for. Think of it this way. Say you had an old bricks an...
086 How to Make Your First Question Count
August 27, 2019 10:30 - 4 minutes - 6.06 MBYou’ve heard me say it before. You have seconds, SECONDS, to grab the listener's attention. Don’t squander it with a boring first question. Picture it. A new listener has found your show. They made it through the show intro, the tease, the guest intro with the cautious anticipation that you might actually have something interesting for their earballs. But, they’re still just one swipe and click from quitting you and trying someone else on for size. The moment has arrived. Everything...
085 How to Grow Your Podcast by Being a Great Guest
August 13, 2019 10:30 - 4 minutes - 5.99 MBYou’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up! It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and potentially give your own podcast numbers a boost. Most importantly, you’re reaching ears who may be completely unfamiliar with your voice. Hold the phone, podcaster. (For all of you youngens out there, holding the phone was something we used to do when we had physical phones attached to a ...
084 Are You Lost in the Podcast Equipment Weeds?
July 30, 2019 10:30 - 5 minutes - 6.33 MBI can geek out about gear with the best of them. What I can’t do is stand by while podcasters go so far down the podcast equipment rabbit hole that they risk never emerging (or launching their podcast). I see a ton of posts in podcast groups about which mic, which cables, which mixer, which editing equipment will lead to podcast-glory. I’m here to pull you out of the podcast equipment weeds. To grab you by your little cotton tail and rip you out of the hole. Newsflash: Equipment is not...
083 Are You Really Serving Your Listener Every Episode?
July 16, 2019 10:30 - 4 minutes - 5.58 MBBe honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the idea that podcasting should be listener-centric. Meaning - everything on and about the podcast is for the listener. There are no exceptions. Well, unless you want to suck. In which case, my show is not for you. If you are podcasting for business, this is especially true because when you serve...
082 - Music Matters
July 02, 2019 10:30 - 7 minutes - 8.84 MBWhat does your music say about your podcast? If the only thing a listener had to go on, would they guess your podcast genre and target audience? All too often podcasters go about picking their music all wrong. Here’s the first mistake - they pick something that they like (and then they play too much of it) and never really consider if it’s telling the right story for their show. The second mistake is that they hunt down free podcast music. Or, they precure it in a not-so-legit way. Do ...
081 Why you Need Good Episode Titles for your Podcast
June 18, 2019 10:30 - 5 minutes - 6.39 MBConfession time. Are you being lazy with your episodes titles? Are you naming them with as much consideration as say a file name? If you are, then you’re missing opportunities! Episode title names aren’t fun. They’re not sexy. They seem so inconsequential. And frankly, they seem so insignificant compared to the content, the performance and all of the technical stuff that we deal with as podcasters. Make no mistake. Your episode titles matter. A lot. And, if you’re simply slapping a basic...
080 How to Produce a Killer Podcast Trailer
June 04, 2019 10:30 - 5 minutes - 6.93 MBIn a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the butt of jokes, but that’s primarily because they are memorable. Movie and TV trailers serve a critical role in the world of entertainment - they convince people to spend their time and money to see the rest. Your podcast trailer should do the same. Every podcast should have a trailer - even if...
079 Word on the street is SHUT THE HELL UP!
May 14, 2019 10:30 - 6 minutes - 8.37 MBAre listeners turning off your podcast prematurely? Are you making critical mistakes that cause listeners to run screaming from your show? I hit the streets recently to find out what exactly makes people turn off a podcast. Metta side note: In the last episode of Just the Tip, I explained the power of using streeters or man-on-the-street interviews in your podcast. Now, in this episode, I’m demonstrating what that can sound like by sharing what I learned when I asked people what would c...
078 Why and How to Add Man-on-the-Street Interviews
April 30, 2019 10:30 - 6 minutes - 7.54 MBThis tactic has been used by radio and television for decades to make a story more relevant and compelling. Should you be using it in your podcast too? I love talking to strangers. There, I said it. I’m that guy. I will walk right up to you and ask the most inane question or share the strangest observation - whatever is on my mind - because I just can’t get enough of conversations with new people. That might make me weird, but it’s served me well in my radio career (not so much my marria...
077 How to Start an Effective Podcast for your Business
April 16, 2019 10:30 - 5 minutes - 6.35 MBIf you’re like most podcasters, you caught the bug and jumped right on the podcast trend train. Now, maybe you’re wondering why people aren’t flocking to your business after hearing your super awesome podcast. Maybe because you didn’t follow these three key steps for starting an effective podcast for business. If you don’t know this already, let me burst your bubble. Podcasting takes time and money. If you’re thinking of using it as a way to market your services or business, then you need ...
076 - Five Big Mistakes Co-Hosts Make in Podcasting
April 02, 2019 10:30 - 6 minutes - 6.74 MBYou’ve got a co-host - that’s great. It makes creating the podcast so much more fun and easier too, right? Bad news - there’s a much higher chance that you’re effing it up because two hosts means double the chances you’re getting it wrong. Translation, your listeners are suffering. They’re being subjected to bad audio, uncomfortable silences, unnecessary babbling and, sometimes awkwardness that is leaking right through their headphones and gumming up their earballs. Now, let me be clear ...
075 Why You Need To Know Your Podcaster Type
March 19, 2019 10:30 - 5 minutes - 6.8 MBThere are three types of podcasts. Do you know which one you have? You better, or you could be doing a disservice to your audience and wasting your time and money. There are three types of podcaster Hobby Podcasters Professional Podcasters Marketing Podcasters That’s it. So, which one are you? The answer to that question can be found in your intention. What is the podcast supposed to do? This goes back to your why (for more on that check out episode 61) - why are you podcasting? ...
074 How to Stop saying Um and Ah in Your Podcast
March 05, 2019 17:49 - 5 minutes - 5.88 MBDo you have a verbal crutch? You know that word or sound you lean on when you’re struggling to find the next real word in your sentence. Um, ah, like, you know, I mean… it’s natural. Now, stop doing it. Disclaimer. This is not a podcast about how to edit out every um and ah from your podcast (I don’t believe in it). And, it’s not a podcast about how to never say um or ah again. Ums, ahs, and other speech disfluencies (yes, I looked that fancy word up) are PART of how we talk. Even veteran ...
073 How to Kill a Bad Podcast Interview
February 19, 2019 11:30 - 6 minutes - 6.69 MBIt happens to the best of us. Even the pros have bad interviews. Or, rather bad guests. So, what do you do when your podcast guest is crappy, drunk, an ass, incoherent or just pointless? You kill the interview. In this episode of Just the Tip, I walk you through the steps of killing a bad interview. Yes, there is a right and a wrong way to do this. So, what constitutes a bad guest? It’s simple - the content they deliver doesn’t serve your audience and/or it doesn’t help you deliver on yo...
072 My Top Tips for Podcasters Recording on the Road
February 05, 2019 11:30 - 7 minutes - 8.82 MBSo, you’re hitting the road and you want to take your podcast with you. Well, you’re in luck because I love to travel and I know exactly what you should and shouldn’t do to record decent audio on the go. A lot of podcasters need to record audio on the road. And my tip is DON’T. Seriously, if you don’t need to, as in, if with just a little bit of planning and organization you could record before you go on vacation then do that. Seriously, if you’re just going on vacation for a week don’t br...
071 How I Tripled My Podcast Downloads One Day
January 22, 2019 11:30 - 5 minutes - 5.9 MBIt’s the holy grail of podcasting - the secret to growing your audience! In this episode, I’m going to reveal the one thing you need to do to see those download steadily increase. So, get ready to have you mind blown. For a lot of podcasters, a big audience is the sign of success. But, should it be? Really, when you park the ego for a minute - do you really need astronomical downloads for your podcast to be worth the effort? If your podcast is a marketing tool (as in, it’s part of your co...
070 Will Your Podcast Be Out in 3 Strikes?
January 08, 2019 11:30 - 4 minutes - 4.41 MBYou’ve got maybe a minute to convince a listener to keep listening. This is not a newsflash. But, do you know what three things are likely to stop them in their podcast enjoyment tracks and exit out before you get to minute 2? I do. Because I don’t have a lot of patience for crappy podcasts. In this episode of Just the Tip, I share my 3 strike rule. The three things that if you do them in the first minute of your show, will piss me off so much, I will leave you and NEVER come back. I’m ...
069 Why You Need to Keep Podcasts Evergreen
December 25, 2018 16:51 - 4 minutes - 4.7 MBDid you happen to notice the date this podcast was released? I’ll give you a hint - it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on this podcast. You might expect to hear me open up some presents. Or, maybe share a touching story from my youth. You might even enjoy some carols or a spot of eggnog. Except for one thing. You’re probably not listening to this on Christmas. It might be the day after or one of the...
068 Your Podcast is not Safe - How to Protect it from Being Pulled
December 11, 2018 11:30 - 7 minutes - 6.91 MBMy podcast disappeared from iTunes. Poof. Gone. No warning. Just gone. Can you imagine if every episode you ever painstakingly created just … vanished. That feeling in your chest right now is pretty much how I felt when I got a friendly tweet letting me know that my podcast had disappeared from iTunes (aka Apple Podcasts). And, yes, I found out from a tweet - not from Apple. So, after a moment of WTF!?! I went to work in getting it back online. I found out that I was in no way alone in...
067 This is the Bare Minimum You Need to Reach in Podcasting
November 27, 2018 18:37 - 7 minutes - 8.51 MBI love to talk to people about podcasting, and people love to tell me about their favorite podcasts. They also love to tell me what they hate about podcasting - which I also love because it gives me insight into the listener experience. You remember… the listener the whole reason you podcast? The other day, I was chatting with a buddy and of course, the conversation turned to podcasts. He wanted to tell me all about his absolute favorite podcast. He loved the content - the host was well ...
066 What to do About the Dreaded Podcast Burnout
November 13, 2018 15:35 - 6 minutes - 8.06 MBCome up with another topic. Line up a guest. Make sure they know what they’re talking about. Schedule a time to record. Do some more research. Reschedule the recording session. Record an episode. Troubleshoot technical issues. Edit an episode. Write show notes. Publish. Promote. Promote some more. Repeat. Podcasting is a lot of work. And, when you started, you didn’t mind so much because your passion burned bright. But now, well, not so bright. Maybe you’re wondering if it’s worth all th...
065 How to Get the Most out of Your Podcast Guest
October 30, 2018 10:30 - 5 minutes - 6.76 MBConfession time. Are you a podcast cowboy who just wings it with every guest? Is every interview you do the podcast equivalent of a blind date. Not cool. I don’t care if you can pull it off nine times out of ten. By taking that chance you’re potentially wasting your time, your guests time and, most likely not getting the most out of your guest on behalf of you listener. Ahem, remember your audience? You know, the whole reason you do this show? Every podcaster who has guests on their show...
064 How to Decrease Connection Fails when Recording Podcasts
October 16, 2018 15:37 - 3 minutes - 4.86 MBAre you still there? Oh, uh you cut out there for a second. Can you say that again? If you interview guests over the internet for your podcast, I'll bet you six bucks you've had this conversation. And, that's if you catch it! How many times have you finished up a recording session and patted yourself on the back for a job well done only to listen back and find out that your guest sounds like a cheap sci-fi robot? And no, there is no 'de-mechanicanize' secret button in Audacity or Audition...
063 How to Save Your Podcast from Hijackers
October 02, 2018 10:30 - 7 minutes - 8.74 MBHave you ever let your podcast get hijacked? You know - when a guest comes on and completely takes over and you slink away to the quiet shadows of your podcast? Have you heard this happen to other podcasters? I have. It hurts me deep in my podcasting heart. And, I can hear it as it’s happening. Things start out great. Host is in control. They ask a question and whoop, there goes the guest running away with the show. Same old spiel they’ve launched into on every show that will have them. Te...
062 Is Poor Time Management Upsetting Your Podcast Audience?
September 18, 2018 10:30 - 5 minutes - 7.23 MBDo you like having an audience? Do you want them to keep coming back, episode after episode? Then why are you constantly telling them you don’t have time for them? Rant warning! Time reference is one of my biggest pet peeves. I hate it when radio hosts and DJs reference time (or the lack of it) and I especially hate it when podcasters references it (it’s not like you have to get out before the newscast or commercial break! You OWN your clock!!). Tell me if you’ve heard this or said this ...
061 Why in the World are You a Podcaster?
September 05, 2018 10:30 - 3 minutes - 4.44 MBWhy do you podcast? Seriously, why? I’m not being smug (for a change). I want you to seriously think about this question. There’s a good chance that you knew the answer to this question when you started your podcast. Hopefully, you took the time when you started to figure out why in the world you wanted to become a podcaster! Maybe it was because you wanted to promote your business, try out a new marketing technique, establish yourself as a thought leader, have a reason to buy a giant micr...
060 How to Warm Up Your Podcast Guest
July 31, 2018 17:09 - 5 minutes - 5.69 MBHave you ever had a dud of an interview? You know, your guest is dry as dust and half way through the interview you’re wonder why you ever thought they’d be good for your show? Do you watch late night talk shows and wonder why every guest (even the not so famous ones) are so good at being interviewed? You could chalk it up to the qualified host but the better bet is that the folks behind the scenes are doing their job. Here’s the inside secret to a avoiding duds and pulling out a great i...
059 How to Keep Listeners When you Take a Podcast Break
July 18, 2018 03:15 - 5 minutes - 5.82 MBWhether you’re tired, out of ideas, or suddenly super busy - there are plenty of reasons to take a break from your podcast. But, if you do it wrong - you could kill your podcast stats and alienate your listeners. The first question most podcasters ask is whether they should take a break or not. This really depends on your podcast and your audience. In this podcast, I address which types of podcasts are fine to take a break and which ones should not. The second question podcasters SHOULD ...