Just One Tip from Your Podcast Performance Coach artwork

Just One Tip from Your Podcast Performance Coach

209 episodes - English - Latest episode: 12 days ago - ★★★★★ - 42 ratings

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/

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Episodes

158 Why Having Your Podcast Guest's Name in the Episode Title is a Mistake

May 31, 2022 10:30 - 5 minutes - 9.29 MB

Make a sticky note and put this up in your podcast studio: The Weight is in the ‘Why’, Not the ‘Who’.  Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show.   Let that sink in. Why, Not Who.  The reason I wanted to share this with you today is because I see this mistake all the time.  I see titles that are just the guest’s name.  I hear people start an episode with something like 'My guest today...

157 Want a Better Sounding Podcast? Do This With Your Mic

May 17, 2022 10:30 - 5 minutes - 8.76 MB

So, you got the most expensive mic and you thought that would make you sound great. I have bad news for you. The best mic can still sound like crap if you’re using it wrong.  If you want to sound great, you need to have good mic technique. I explain all about proper mic placement in my very first episode.  And, I warn you about the biggest mistakes people make with their mics in episode 134 as well as getting the most out of your inexpensive mic in episode 42. Yep, working your mic is ki...

156 The 5 Mistakes I See Podcasters Make the Most

May 03, 2022 10:30 - 8 minutes - 11.8 MB

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is different, but their problems often boil down to similar mistakes. In this episode, I’m sharing the 5 most common mistakes I hear podcasters making (listen to the whole episode to hear what you can do to avoid making the sam...

155 The Simple Paradigm Shift that Could Save Your Podcast

April 19, 2022 10:33 - 5 minutes - 8.16 MB

The Podcast Lesson I Learned from a Burly, Tattooed Biker   You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way.  This literally happened to me in my twenties on a long stretch of mountain highway. It’s an incident that has stayed with me for many decades because it taught me a huge lesson. In fact, it was that paradigm shift that I share with you in this episode.  Click play to...

154 Are You Ignoring The Best Podcast Episode Topic Ideas?

April 05, 2022 10:30 - 4 minutes - 6.1 MB

Do you ever feel like you are running out of things to talk about in your podcast?  You are not alone. I hear this challenge from a lot of podcasters.  The good news is that there’s gold hiding in your past episodes! I’ve talked before about how to use past topics to inspire fresh topic ideas (check out episode 056 “How to Brainstorm your Podcast Ideas” or episode 024 of Just One Tip “5 Ways to Generate Podcast Topic Ideas”) but thought I would share this tip again because a client of mi...

153 Want a Podcast with Long Term Impact?

March 22, 2022 10:30 - 4 minutes - 6.07 MB

Do you ever feel like you’re talking into a great empty void? Like your podcast is out there floating around and nobody is listening?    It can be so demoralizing!   In this week’s episode, I share a blast from the past to help you see that what you're doing as a podcast host has more impact than you know.  This message from my past came in the form of a comment on a radio station’s Facebook page. The DJ had asked the question about DJs people remembered (it was ‘International DJ D...

152 Want to Have a #1 Podcast? It's Easy!

March 08, 2022 11:33 - 5 minutes - 7.27 MB

Who doesn’t want to have the number one podcast? Pretty much every podcaster, right? That’s why marketers keep promising it to you. But, you shouldn’t bite.  I’ve been seeing a lot of ads lately offering you up a guaranteed #1 podcast.  It reminds me of my life in the radio biz and that dreaded time ... RATINGS! If you were lucky, ratings meant good things for you and your crew. If you were up, you were safe. If ratings were down (especially if you add 'again' to that) then you were in...

151 How to Manage Your Podcast Music Like a Pro

February 22, 2022 16:15 - 4 minutes - 8.68 MB

The Top Mistakes Podcasters Make Using Music Have you ever been at a bar or party where the music is really loud and it’s a struggle to have a conversation? It’s annoying but part of the party experience. When it’s part of a podcast experience it’s just annoying. Music can be a really important part of your podcast. But let me be clear. Nobody, I mean nobody, showed up for the music. Unless your podcast is about music, your music should be used only as a background or to set the tone (qu...

150 The 5 Key Pieces of a Powerful Podcast Description

February 08, 2022 11:33 - 5 minutes - 9.32 MB

Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let’s face it, there was a bit of ‘winging it’ going on.  The good news is, you’ve gotten better as a podcaster and your show has evolved… so why are you still using a description that you banged out in haste?  What if that description is the reason you’re not hitting your podcast goals?  In this episode, I’m going to explain why...

149 The Simple Technique that Will 10x the Authority of Your Podcaster Voice

January 25, 2022 11:30 - 8 minutes - 11.7 MB

As a podcaster, you want your voice to convey certain things. You want you listeners to instantly feel like they can trust you because you know what you are talking about. You want them to be listening and nodding in agreement. This doesn’t just come from the content you’re sharing. Your voice has to live up to the authority your content is driving.  But what do you do if you have a weak voice or a quiet delivery?  Don’t worry! We can fix it.  Have you ever heard the term “air of aut...

148 Want to Nail Your Podcast Guest Intro Every Time? Do This!

January 11, 2022 11:30 - 7 minutes - 10.4 MB

You’ve heard it before. Hopefully on someone else’s podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - “Did I say your name right?...”  This is not a good way to start your podcast. This is not how you take care of your listener… or your guest.  You want to come out of the gate strong. You want to be concise and clear. You want your listeners and your guest to know th...

147 How to Make Your Podcast Better in the New Year

December 28, 2021 11:30 - 8 minutes - 11.6 MB

What would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast.  You want results, right?  Okay, then let’s get into it.  I released this episode right before the end of 2021… but don’t lump me in with all of those ‘new year's resolutions’ types. That ain’t me.  But, I will admit. This time of year does serve as a good reminder to reflect on what you’ve done so that you can revamp and get the results you’re looking for....

146 The Top 5 Ways to Pack Your Podcast with Great Content

December 14, 2021 11:30 - 6 minutes - 8.7 MB

Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or buy your stuff?  If you said yes, then your podcast content can’t suck. And also, your podcast actually has to have content! Ain’t nobody got time for a fluff-filled, ego-driven, self-serving podcast. No. Body.  Luckily, I’m sharing my top 5 ways to pack your podcast with great cont...

145 The 5 Best Tech Tips for a Better Podcast

November 30, 2021 11:33 - 8 minutes - 12 MB

In the past few years, starting a podcast has never been easier. That’s a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort.  And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of them? More importantly, is your ‘it’s so easy to start’ podcast hurting your brand because you haven’t learned how to actually use that equipment you use to abuse to cobble together your show?  Okay, okay. I’ll take it easy on y...

144 The Top 5 Ways to Improve Podcast Performance

November 16, 2021 11:30 - 6 minutes - 9.14 MB

You’ve got a great show idea, valuable information to share or insightful guests to interview but your show isn’t quite up to the caliber of your brand. You need a performance overhaul! Good news, I’m sharing my top 5 tips for improving your podcast performance as part of this 4-part series (check out the first in the series on the top 5 tips for marketing your podcast).  If you’re going to market your podcast, and your podcast is all about showcasing your expertise and driving interest...

143 My Top 5 Podcast Marketing Tips to Grow Your Audience

November 02, 2021 10:30 - 6 minutes - 8.44 MB

So, the whole build it and they will come podcasting approach hasn’t quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you’re going to have to put some signals out if you want to be found.  And that means marketing! It’s one of the key elements of podcasting that I focus on even though a lot of podcasters think it has nothing to do with podcasting.  I disagree. If you don’t market your podcast, you won’t have listeners. If you don’t have listeners, you’r...

142 Do You Need a Podcast Editor (and How to Find a Good One)?

October 19, 2021 10:00 - 7 minutes - 9.68 MB

We get it. You’re capable. You learned how to edit your podcast and that’s great. But, ask yourself should you be editing your podcast? Or, should you hire a podcast editor? And, how do you hire the right editor? How much does a podcast editor cost?  There are a lot of questions that come up anytime someone considers hiring an editor. They are similar questions that come up when a new podcaster thinks about hiring an editor. And they’re good questions. Before we dive into these important...

141 What the Heck is a 'Podcast Producer' (and Do I Need One)?

October 05, 2021 10:30 - 5 minutes - 8.02 MB

You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on.  But, have you heard of a podcast producer? In this episode, I explain what a podcast producer does and if you might need one for your podcast.  The first thing we need to clear up is the job of a podcast producer. I could be a rea...

140 What's a Podcast Coach (and Why Should You Hire One)?

September 21, 2021 10:30 - 7 minutes - 10.6 MB

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do I need a podcast coach?’ (And sometimes they should be thinking that, but they aren’t) Well since you asked (or didn’t but wanted to), let me break it down for you.    What is a Podcast Coach (or Podcast Coaching)...

139 Top 3 Mistakes to Avoid with Podcast Episode Titles

September 07, 2021 10:00 - 5 minutes - 8.16 MB

Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting.  This is a common experience that almost every podcast listener has had. What happens next? It could go one of two ways: They click on an episode and listen They decide nothing looks interesting and leave By now, it doesn’t take a rocket scientist to figure out what is driving their action.    It’...

138 The Number 1 Sign Your Podcast is Too Self-Serving

August 24, 2021 10:00 - 7 minutes - 10.4 MB

A Big Get. That’s what people in radio call landing an interview with a big name celebrity or a hard to nail-down politician. But, sometimes, that ‘big get’ is all about ego instead of being about serving the listener. Sometimes, that big name has no place on your show. Sometimes, you need to say no to ‘the big get.’ You might be thinking this has nothing to do with your podcast. But, if you have guests on your show, then it absolutely does. Because the criteria we used to determine if a g...

137 How Going Local Can Increase Your Podcast Impact

August 10, 2021 09:30 - 5 minutes - 7.01 MB

Niching your podcast to increase your impact is no longer a secret strategy. But, have you ever considered going local as a way to niche down?  Forget the world wide web -  get traction where you live by creating a podcast that has a distinct place in the world. I know, I know. Exiting the global stage to shine on a smaller local stage seems like the opposite of growth. But, it does work.  Let me give you an example. Take a real estate agent with a podcast. This agent could talk all ab...

136 Video or Podcast? Which is the Most Effective Form of Marketing?

July 27, 2021 10:32 - 5 minutes - 8.14 MB

You’re a podcaster but should you also be a video-creator?  I can’t tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new podcasters are planning to include video either as a version of the show or to promote the show.  I’ve got big news for you - they’re on to something! Far too many entrepreneurs and small business owners ask the question ‘video or podcast?’ when it comes to their marketing efforts. The...

135 Preparing is Caring (and Builds Authority) When it Comes to Podcasts

July 13, 2021 10:30 - 3 minutes - 5.4 MB

What if you showed up for a dinner party only to watch the host scramble to figure out what to make for dinner? Would that make you feel comfortable? Like a wanted guest? Or would it make you feel like they cared so little about you that they couldn’t be bothered to put something in the oven before you got there? Unless your host is your dimwit cousin, the answer is probably the latter. You would not be impressed. Things would be awkward. And, dare I say, you’d think twice about accepting ...

134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger?

June 29, 2021 10:30 - 5 minutes - 7.78 MB

So, you think you’re pretty hot on the mic? Well, I’ve got news for you. Mic skills go beyond knowing where to place the mic.  So, let’s say you’re all up to speed on proper mic placement.  You know, you’re 2 - 3 inches away. The mic is pointing to the corner of your mouth, and you’re talking past it (not straight into it, but past it so you don’t have any p’s popping).   And, we’re assuming the proper mic is selected in your recording software and that you’re seeing the proper levels.  ...

133 What's the Best Way to Start Strong Every Podcast Episode?

June 15, 2021 10:30 - 4 minutes - 5.86 MB

Have you ever noticed that things are a little bumpy out of the gate when you turn that mic on? Well, if you have, you are in good company. Some of the best radio voices need time to warm up, to get into the groove of the read. In this episode, I’m going to share a trick that the pros use to combat the sleepy-start. This is a trick I use and one that I used to use when I was directing top voice-talent.    And, it’s dead simple.  Ready?    Here it is… finish with the start.  Yep...

132 Is Apple Podcast Subscriptions a Good Idea?

June 01, 2021 10:30 - 5 minutes - 7.73 MB

The podcast world is always evolving and it raises a lot of questions. Almost instantly after Apple Podcasts sent out a notification about their new subscription service, emails started flooding my inbox.    My podcast host clients were filled with questions like: Is Apple going to start charging people to listen to my podcast!?! Should I be charging people for my podcast!?! How can you be so sexy and be a kick-ass podcast coach at the same time!?!   That last one had nothing to...

131 Why Your Podcast Growth Strategy Needs to be Custom

May 18, 2021 10:30 - 6 minutes - 9.64 MB

You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers?  Here’s the problem, most podcasters either don’t have a growth strategy or they are borrowing pieces of other people’s growth plans.  Or worse, they suffer from fomo when they hear about other podcasters getting big download numbers. They beg for their secret with a desperate hope that there is some kind of cookie cutter plan they can follow for quick and easy s...

130 How Upspeak is Compromising your Podcast Authority

May 04, 2021 10:30 - 5 minutes - 7.9 MB

Are you compromising your authority just by how you present your information? You might be if you do this one thing? And I hear a lot of people doing it?  I’m not going to mince words, it drives me crazy? Imagine if every sentence you wrote had a question mark on the end (like I did above). It would be pretty hard to accept that person as a confident expert in their field, right? You’d have to doubt whether they actually know anything if they are even questioning themselves.  This is w...

129 How to Get Way Better Audio from your Podcast Guest

April 20, 2021 10:30 - 16 minutes - 22.7 MB

**Jerk-Alert** Fair warning… in this episode, I share 5 things you should be doing to ensure you get the best possible audio from guests on your show … but I can’t promise I’ll be nice about it.    Here’s what happens all the time. Podcasters focus on their own audio quality (and they should). They get the best mic they can, they pad out their room, they drape themselves in blankets… they go to extreme lengths to make sure they sound great for their listener.    Awesome.   But th...

128 It's Time Rebrand Your Podcast. How to Change Your Show Name

April 06, 2021 10:30 - 7 minutes - 10.2 MB

“Are you aware of the connection of your show name to rape culture?” That was a question I got in an email a few months ago and it stopped me dead in my tracks.  Now, I’m not going to pretend that my old show name, Just the Tip was innocent. While it was an exact description of the premise of my show -- just the tip you need to improve your podcast -- I knew there was some sexual innuendo in there. It’s a phrase I grew up with and never really considered it too offensive. In fact, I didn...

127 5 Key Changes to the Podcast World that You Need to Know

March 23, 2021 10:30 - 9 minutes - 13.5 MB

The world of podcasting is constantly changing and it can be tough to keep up. In fact, there’s so much change, you might be tempted to just ignore most of these miniscule shifts.  Well, I don’t blame you but there are a few key changes coming that are worth paying attention to. In fact, there are a few that are important enough that you might want to change one of the things you probably say EVERY episode.  Since I want to help you avoid getting sucked into the vortex of podcast news, I...

126 Rule #1: Make It Easy to Subscribe to Your Podcast

March 09, 2021 11:30 - 4 minutes - 6.23 MB

I want to subscribe to your podcast. It seems like a simple thing. It should be a simple thing.  I can’t tell you how many times I go to a podcasters website eager to check out their show. I love what I’m hearing and I think, ‘oh boy, I can’t wait to subscribe!’ And then, it happens. I’m looking for the button.  The one that is going to take me to my podcast listening app of choice. I’m ready to click that big, juicy button and be a regular weekly download for you.    BUT I can’t fin...

125 How to Avoid Sending the Worst Podcast Pitch Ever

February 23, 2021 11:30 - 7 minutes - 10.2 MB

Getting on other peoples podcasts is one of the most effective ways to promote your show and reach a new audience. It’s the number one thing I coach my clients to do when they are looking to grow their audience and increase their downloads.  But there is a right and a WRONG way to go hunting for an invitation. In this episode, I share a recent letter that I got asking to be on my show (which they claimed to love and listen to all the time).  If you’re a fan of my show then you already kn...

124 Three Reasons Great Podcasters Want to Have a Pen Handy

February 09, 2021 11:30 - 4 minutes - 6.62 MB

When we talk about tools to make you a better podcaster, you probably think about mics and mixers. Well, there’s one tool you want to have in your tool kit and it’s one that I never podcast without. The mighty pen.  I know, I know, nobody uses a pen anymore because we’re always typing and texting. Well, there are three good reasons for you to go old-school and embrace the pen as an essential podcaster tool.  (Kids, a pen is a device that us old people used to use to communicate. We would...

123 Want Amazing Interview Skills? Take a Lesson from Larry King

January 26, 2021 11:30 - 5 minutes - 7.71 MB

We lost a broadcast legend. Larry King was most known for his 25-year run on CNN hosting Larry King LIVE but podcasters can learn a lot from him - especially if you interview guests on your show.    In this episode, I explore a few of the lessons podcasters can learn from the late, great Larry King.  Time Magazine called Larry the master of the mic. TV Guide crowned him “the most remarkable talk show host on TV, ever". In my decades in radio, Larry was an interviewer gold standard ...

122 What are Podcast Themes and Do You Really Need Them?

January 12, 2021 11:30 - 7 minutes - 9.73 MB

Does your podcast have themes buckets? Breaking News: it needs them! “Uh, Coach, what’s a podcast theme?” So glad you asked, Billy.    A podcast theme is where you place the topics of your show. It’s a grouping of topics or, if you come from the world of blogs, categories.  Basically - it’s a way to organize your show content into specific groups.  And the reason it’s so critical to your show’s survival is because they can keep you from making a bad decision. You know, like that ...

121 Why Every Podcaster Needs to Abandon Zoom for Interviews

December 29, 2020 11:30 - 6 minutes - 8.7 MB

At the time of recording, we’re still in the thick of that damn pandemic and pretty much everyone is ready to get to a post-zoom-meeting world.  So, I’m sure today’s tip is going to come as a welcome suggestion - get the hell off Zoom.  Sorry, this is not a ‘get out of Zoom free’ card and you can’t use me to get out of marathon work meetings or awkward family gatherings via Zoom. (oh, what the hell - go ahead, what do I care!) But, I’m really only talking about ditching this platform a...

120 Is it Worth Starting a Podcast for Your Business?

December 15, 2020 11:30 - 5 minutes - 7.92 MB

When people hear I’m a podcast coach they want to know, ‘is it worth starting a podcast for my business?’.  The answer is: maybe. Timing is everything and it totally depends on where you are in your business development.  In this week’s episode, I cover when to start a podcast for your business - and when NOT to start a podcast for your business.    So, should you start a podcast for your business? Here is question number one in figuring that out.    Are you actually a business? ...

119 The Interview Technique Every Podcaster Needs to Know

December 01, 2020 11:30 - 5 minutes - 7.99 MB

Your interview is too long. I mean, it’s waaaay longer than your normal interviews.    This has happened for one of two reasons: You lost control of your guest and let them run rampant with your show (see episode 63 How to Save Your Podcast from Hijackers).  You were so caught up in the moment with your amazingly interesting guest that you lost track of time.    Either way - you’ve failed your listener!   Yep, I said it. You stopped thinking about your audience and now you exp...

118 Why You Should Have Powerful Podcast Show Notes

November 17, 2020 11:30 - 7 minutes - 10.9 MB

Are you phoning it in when it comes to your show notes? Stop! Don’t underestimate the value of podcast show notes. They’re not just something you ‘have’ to fill in when you upload!  If you’ve ever listened to my show before then you know that I’m a HUGE proponent for serving your listener. And, hellur, show notes are all about serving your listener.  But, ahem, don’t tell anyone, they also serve you and your business - if you do them right.    What are Show Notes?  A lot of peopl...

117 What Too Many New Podcasters Waste Their Energy On

November 03, 2020 11:30 - 6 minutes - 9.47 MB

Where do new podcasters waste their energy and where should they put their energy when starting a podcast?  This excellent question was sent in by podcaster, Andrew Petty of Andrew Petty is Dying. Thanks for asking.  My response is simple - how instead of why.  Hmmm… I guess that’s a bit confusing. Here’s what I mean.  Too many podcasters decide they have a great idea for a show and then spend the next 3 months trying to figure out the best equipment and process for getting a podcast...

116 What to do When Your Podcast Audience Wants More

October 20, 2020 10:30 - 4 minutes - 6.41 MB

Your audience loves you. They just can’t get enough. They want more and more content from you.  It’s a good problem to have, but make no mistake it can still be a problem.  “Even podcasters that are doing well still need help!” This was the last line of an email I got from Jamie Irvine, host of The Heavy Duty Parts Report.  I shared his podcast journey into the world of super-niching in episode 92 and this week, I got another update email from him. He’s still killing it and his busin...

115 How to Fix a Bad Podcast Recording

October 06, 2020 10:30 - 10 minutes - 14.1 MB

You record an awesome interview, an enlightened conversation with your co-host, or you nail a solo episode only to discover that you sound like crap. Your mic wasn’t on and the computer used the internal mic instead. Or, maybe it wasn’t connected. Or the settings slipped back to some old default that sounds terrible. Whatever it was, you sound terrible. You’re gutted. And you know you have nobody to blame but yourself… ouch, that was harsh. Okay, let me back it up here a second. No need ...

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

September 22, 2020 09:00 - 6 minutes - 10.4 MB

Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that thing where people use a picture of someone else or them 20 years (and 50 pounds) ago on their dating profile to attract the very best mate. Perhaps they’re delusional and think that they’re winning personality will win over this person they’ve just hoodwinked into a date.  ...

113 How to Really Monetize Your Podcast Wisely

September 08, 2020 10:30 - 8 minutes - 11.1 MB

So, you want to be a podcast millionaire. You want a show so popular that advertisers will lob money bags at you non-stop.  You have two choices, keep dreaming or listen up for a reality check.  There are two ways to make money through podcasting. Last episode, I talked about using your podcast as a marketing tool for your business. In other words, using it to help your business make more money. But, not every podcaster has a business. This means that if you want to make money through...

112 How to Make Money from Your Podcast

August 25, 2020 10:30 - 5 minutes - 7.9 MB

Here’s a newsflash - creating a podcast costs time and often, money. It won’t take long before you start thinking, ‘I need to make some money here…’ If I had a dollar for every time someone asked me how to monetize their podcast (often before they’ve even started) I’d be rich… and I guess my podcast would be monetized.  Here’s the hard truth, monetizing takes time. But, since so many of you have asked, I’m going to break it down for you over the next two episodes.  Before we can start ...

111 Should You be Bulk Producing Your Podcast?

August 11, 2020 10:30 - 4 minutes - 6.23 MB

Are you still producing one podcast at a time? Stop the madness! Bulk producing can save you time and make your podcast more consistent.    If you’ve never heard of bulk producing before, it’s simply creating your podcast in groups instead of one at a time. You know, like buying a month’s worth of chicken wings at once or getting a month’s worth of good-morning kisses in one makeout session. (update: my wife has just informed me that kisses are not an acceptable thing to optimize throu...

110 How to Schedule a Better Podcast Performance

July 28, 2020 10:30 - 6 minutes - 7.11 MB

Do you ‘bang out’ your podcasts? Don’t be proud of it. It’s not a good thing.  Banging out a podcast puts your performance as a podcaster at risk and it does not serve your listener. Remember, your listeners, the whole reason you do this podcast? They don’t want your banged out crap!  Scheduling your podcast better is going to improve your podcast. I’ve heard this first hand with one of my clients who went from sounding scattered and uninterested to being a straight up baller. Yes, chang...

109 Do You Want a Better Podcast? Don't Wing It!

July 14, 2020 10:30 - 6 minutes - 7.32 MB

We’d won gold at the Music Festival but as we listened to the review of our performance, I was mortified. The memory of that moment still mortifies me to this day. (Click play to hear what almost cost me my highschool band-geek card) *Metta Warning: The above story is the anecdote example I promised you last episode.* So, too lazy to listen, eh. Fine, I’ll spoil the fun and tell you that the whole point of the story is that when you DON’T PLAN trombone solos, things get messy and embarr...

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