Insurance Marketing Brain Dump Podcast
19 episodes - English - Latest episode: about 4 years ago -Insurance Marketing for insurance agents is ever-changing and it's time to brainstorm about it! It's time to lay it all out on the table and talk about all the opportunities we are missing as insurance professionals. Let's join together to answer the questions we as agents face every day.
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Episodes
How Giving Back Can Break Down Barriers for Businesses
June 03, 2020 15:00 - 9 minutes - 8.76 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance are at the Liberty Mutual Safeco Event to talk with Alexis Holzer, the manager of the independent agent giving program at Safeco, about the agent giving program which gives grants to non-profits on behalf of agents that volunteer with them. 1. Getting involved | 2:21 Alexis believes that it is important to give back through your business. Your community is the lif...
Best Marketing Practices for Insurance Agents
June 01, 2020 15:00 - 26 minutes - 24.1 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance are at the Liberty Mutual Safeco Event to talk with Manny Barbosa, the senior training specialist at Safeco, about LinkedIn. 1. About Manny | 1:05 Manny is part of a team that helps the agent grow through good marketing practices. He is more focused on the "real" marketing like social media channels as well as some of the traditional tools like welcome kits and re...
The 3 Pillars of Success as An Insurance Agent
May 29, 2020 15:00 - 26 minutes - 24.7 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance are at the Liberty Mutual Safeco Event to talk with Chuck Blondino, the director of agency capabilities and programs at Safeco, about how an #insurancemarketer can help your business. About Chuck | 0:48 Chuck started his #insurance career as a commericial interwriter, manager, and territory manager, and more, 25 years ago. 15 years before that, he started a carpet...
What Safeco is Doing For The Independent Agent
May 27, 2020 15:00 - 14 minutes - 13.1 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance are at the Liberty Mutual Safeco Event to talk with Brooke Mcguire, the Evangelist for Specialty Lines at Safeco, about specialty #insurance. 1. About Brooke | 1:01 Brooke's role at Safeco is to help build the brand and voice for specialty products like: boat, RV, classic cars, and more. She evangelizes about the value of the specialty customer and how independent...
How to Increase Your Insurance Agency's Digital Presence
May 25, 2020 15:00 - 13 minutes - 12.8 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance talk with Sam Affolter, the senior director of research & innovation for Agents at Safeco. 1. About Sam | 1:32 Sam's team looks at discovering and developing new unexpected value for #insuranceagents and their customers. They are looking for the things that will enable agents to be competitive against direct. Sam started at Safeco in underwriting. He moved over t...
Using Strategies From Other Industries
May 22, 2020 15:00 - 6 minutes - 6 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance talk about a presentation by Jeff Roy, the 2018 Agent of the Future award winner. The main talking point was #insuranceagents aren't comparing themselves to other agents, but comparing themselves to other industries. 1. Comparing to other Industries | 1:14 Comparing yourself to another industry can have a powerful impact. Insurance agents may sometimes believe th...
How to Access your Insurance Policy with Glovebox
May 20, 2020 15:00 - 9 minutes - 8.45 MBOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference to talk with Sean Mulhern and Andy Mathisen, Co-Founders of Glovebox, about accessing your insurance policies. 1. About Glovebox | 2:31 Glovebox is a centralized global app that allows consumers to access their home and auto policies regardless of the insurance carrier they are with. They are aimed at helping the independent agency. Smaller, independant #insurance agenc...
Technology for Insurance Agents in 2020
May 18, 2020 15:00 - 11 minutes - 10.2 MBOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference to talk with Ron Glozman, the CEO and founder of Chisel AI, about #insuranceagents and #insurancemarketers utilizing Chisel AI, a technology for insurance agents in 2020. 1. About Chisel AI | 0:45 Chisel AI is an Artificial Intelligence vendor that specializes in natural language processing. They teach computers how to read. They focus in the insurance space where the h...
Spotlight: Featuring Rob Galbraith, The Most Interesting Man In Insurance
May 15, 2020 15:00 - 11 minutes - 10.6 MBOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference to talk with Rob Galbraith, the most interesting man in insurance, about where the insurance industry is going. 1. Why invest in Digital Marketing? | 0:51 The revenge of the #insuranceagent is upon us. Insurance agents that have embraced the digital space can be much more tailored to their target audience. The majority of consumers shop online and it's no different when...
Spotlight: Featuring John Bachmann of Social Survey
May 13, 2020 15:00 - 16 minutes - 14.8 MBOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference with John Bachmann, regional vice president of business development of insurance, with Social Survey. 1. How to create relationships | 0:40 On a large scale, like a conference, it is impossible to meet everyone. You want to sift through the crowd and meet important people. You want to get these people to come to you, and that can be difficult. One way to do this is vide...
Spotlight: Featuring Joe Hollier of Insurance Scramble
May 11, 2020 15:00 - 7 minutes - 6.89 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee talk's with Joe Hollier with Insurance Scramble, about live videos on social media platforms. 1. Perks of going live | 1:07 If you want to go to the next level as an independent #insuranceagent you need to build trust through authenticity with your customers. Taking live videos really shows your true side. You can't go back and edit over something. When you go live, your authenticity comes through in a p...
Spotlight: Featuring Jason Walker of Agency Insurtech
May 08, 2020 15:00 - 7 minutes - 7.17 MBOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference with Jason Walker to talk about Agency Insurtech. 1. About Agency Insurtech | 0:45 Agency Insurtech, founded by Jason Walker, bridges the gap between #insurance technology companies and the agency distribution channel. Agencies are often oversold of solutions that don't drive growth and retention so Agency Insurtech introduces agencies to technologists that matter. 2. ...
Spotlight: Featuring Bobbie Shrivastav of Benekiva
May 06, 2020 15:00 - 9 minutes - 8.77 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee flies solo at the ITC #Insurance Connect Conference to talk with Bobbie Shrivastav about Benekiva. 1. About Benekiva | 0:35 Benekiva is a platform for life and annuity organizations that helps with claims transformations. It helps streamline the process from claim intake, to how it is examined, to the payout. This is all done with the beneficiary's first approach to claims. 2. How it applies to Insura...
Spotlight: Featuring Andy Priesman of Cover Desk
May 04, 2020 15:00 - 7 minutes - 6.89 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee goes solo at the ITC Insurance Connect Conference to talk with Andy Priesman of Cover Desk. 1. About Cover Desk | 0:45 Cover Desk is an office-based virtual assistance company. They provide client-facing and non-client facing #virtualassistance to retail agencies, Managing General Agents, insurtechs, and more. These virtual assistants help take in phone calls, customer service, billing tasks, and even q...
Insurance Content Strategies
May 01, 2020 15:00 - 25 minutes - 23.6 MBIn this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance talk about why it is important to create content that breaks down barriers. Being intentional and creative with your content will make you stand out as an #insuranceagent and #insurancemarketer. 1. Content breaks down barriers | 1:37 Keagan talks about how content can be a powerful tool to help you win. Creating content with the right mindset and intentions will h...
Why Your Agency Needs a Blog
April 29, 2020 15:00 - 16 minutes - 14.7 MBIn episode 4 of Insurance Marketing Brain Dump, we're talking about why your agency needs a blog. Keagan Henson, CEO of Britebee and Chris Paradiso owner of Paradiso Presents and Paradiso Insurance, breakdown the importance of blogging and how to do it right. So, why is blogging so important in #InsuranceMarketing? Blogging is not only a great way to create a connection with the consumer but it can actually improve your SEO and drive traffic to your website. How long should my #insuranceb...
All Things Brand Messaging
April 27, 2020 15:00 - 16 minutes - 14.9 MBIn episode 3 of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance talk about how insurance agents can gain more exposure online, how to win online, and utilize Pipelime's Brand Messaging Playbook. 1. Branding | 1:11 Keagan and Chris talk about why you should be using the pipelime.com Brand Messaging Playbook by Selah Hirsch. This easy to use playbook takes you through an in-depth exercise to help you understand your brand, messag...
Over 15 Calls to Action You Can Implement In Your Agency
April 24, 2020 15:00 - 19 minutes - 17.6 MBInsurance agents need calls to action in every piece of their insurance marketing and communication strategy. It is vital that we continually engage with our insurance prospects and customers consistently within various channels. You have to be marketing insurance all the time! Are there too many calls to action for insurance agencies? Not at All! Meet Your Hosts of the Insurance Marketing Brain Dump Keagan Henson Chief Torch Bearer of BriteBee.com | Former Agency Owner [kay-gan henso...
7 Insurance Agent Marketing Tips For Setting Expectations
April 22, 2020 21:33 - 9 minutes - 8.48 MBInsurance Marketing for insurance agents is ever-changing and it's time to brainstorm about it! It's time to lay it all out on the table and talk about all the opportunities we are missing as insurance professionals. Let's join together to answer the questions we as agents face every day. Meet Your Hosts of the Insurance Marketing Brain Dump Keagan Henson Chief Torch Bearer of BriteBee.com | Former Agency Owner [kay-gan henson] (n) : Seasoned and passionate creator, entrepreneur living by...