Spotlight: Featuring Bobbie Shrivastav of Benekiva

In this episode of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee flies solo at the ITC #Insurance Connect Conference to talk with Bobbie Shrivastav about Benekiva.

1. About Benekiva | 0:35
Benekiva is a platform for life and annuity organizations that helps with claims transformations. It helps streamline the process from claim intake, to how it is examined, to the payout. This is all done with the beneficiary's first approach to claims.

2. How it applies to Insurance Agents | 1:07
#insuranceagents are selling these policies. Benekiva starts with claims, and it allows carriers to loop in their licensed agents. When a claim is started and whenever there is a claim problem, the agent is notified. This allows agents to be more involved in the whole process. It gives agents the opportunity to serve their policyholders which end up serving their beneficiaries.

3. Marketing with Benekiva | 3:20
Benekiva utilizes content on social media platforms like LinkedIn, Twitter, and Instagram. They create and share meaningful content to help connect with carriers and influencers. Once they create their content, they can repurpose it and spread it across all their platforms. This helps the audience connect with the content.

Brand Awareness | 5:12
Even though people may not hit the like button on your content, they are still watching. This is important when establishing your brand. When you produce content, you may not get a direct sale, but you establish a connection with your audience or market.

Struggles with Brand Awareness | 6:53
One of the main struggles is consistent content creation. Many people don't have the time to create written content on a daily basis. One of the ways to overcome this is video blogging. However, having both of these as an asset can be very helpful. You can shoot a video and then write about what was said in the video. This provides a lot of content that can be easily shared.

Follow Bobbie Shrivastav here:
LINKED IN: https://www.linkedin.com/in/bobbieshrivastav
TWITTER: https://twitter.com/bshrivastav
INSTAGRAM: https://www.instagram.com/bshrivastav

Learn More about Benekiva here:
WEBSITE: https://www.benekiva.com/
LINKED IN: https://www.linkedin.com/company/benekiva
TWITTER: https://twitter.com/benekiva
INSTAGRAM: https://www.instagram.com/benekiva/

To Learn More about BriteBee.com:
WEBSITE: https://britebee.com
FACEBOOK: https://www.facebook.com/BriteBeeCo
INSTAGRAM: https://www.instagram.com/britebeeco/
TWITTER: https://twitter.com/BriteBeeCo
LINKED IN: https://www.linkedin.com/company

Learn More About Paradiso Insurance & Paradiso Presents:
WEBSITE: https://www.paradisoinsurance.com/
FACEBOOK: https://www.facebook.com/InsuranceCT/
INSTAGRAM: https://www.instagram.com/paradiso_insurance/
TWITTER:https://twitter.com/paradisoins
LINKEDIN: https://www.linkedin.com/company/paradiso-financial-and-insurance-services/