All Things Brand Messaging

In episode 3 of the Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee and Chris Paradiso of Paradiso Insurance talk about how insurance agents can gain more exposure online, how to win online, and utilize Pipelime's Brand Messaging Playbook.

1. Branding | 1:11
Keagan and Chris talk about why you should be using the pipelime.com Brand Messaging Playbook by Selah Hirsch. This easy to use playbook takes you through an in-depth exercise to help you understand your brand, messaging, and voice. Knowing this helps you create content specifically for you. This is incredibly important for the next generation of #insuranceagents and #insurancemarketers.

2. Brand Messaging Playbook Content Grid | 6:02
What makes your organization unique? Defining and differentiating yourself from the others around you can be difficult. Chris emphasizes how using this content grid allows you to open up and realize who you are as an organization. Your mission statement is very important to who you are. Having everyone on your team fill out the content grid gives you a better understanding of their interpretation of your mission statement.

3. Hiring Process | 11:49
The Brand Messaging Playbook can make hiring easier and more effective. During the interview process, you can figure out if potential employees view aligns with yours.

4. Channels of the Content Grid | 12:53
There are multiple channels laid out in the content grid that insurance agencies should focus on:
Organizational Brand - Mission, how do you make a tangible difference, how are you unique
Marketing - themes, targeting, message, promotions
Audience Engagement - asking questions, adding value, solving problems
Story Telling - what indicators gauge the success of your organization, i.e. likes, views, shares
Whimsy - public persona, who is the spokesman of your brand
When you focus on these throughout the exercise, you can come back and create content that hits these channels.

Want to try out the Brand Messaging Playbook for yourself?
Brand Messaging Playbook - https://www.pipelime.com/

To Learn More about BriteBee.com:
WEBSITE: https://britebee.com
FACEBOOK: https://www.facebook.com/BriteBeeCo
INSTAGRAM: https://www.instagram.com/britebeeco/
TWITTER: https://twitter.com/BriteBeeCo
LINKED IN: https://www.linkedin.com/company

Learn More About Paradiso Insurance & Paradiso Presents:
WEBSITE: https://www.paradisoinsurance.com/
FACEBOOK: https://www.facebook.com/InsuranceCT/
INSTAGRAM: https://www.instagram.com/paradiso_insurance/
TWITTER:https://twitter.com/paradisoins
LINKEDIN: https://www.linkedin.com/company/paradiso-financial-and-insurance-services/