Authentic Online Marketing with Ruthie Gray
165 episodes - English - Latest episode: about 1 month ago -Learn how to deliver your message and receive ROI for your women-owned business.
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Episodes
Ep. 110: Anniversary Special: Top 5 Episodes from Year 4
June 10, 2024 08:00 - 22 minutes - 20.8 MBToday we’re covering the top 5 episodes from year 4 of the Authentic Online Marketing podcast! Each year we cover the top episodes that you all love the most. This year we covered so many wonderful topics like learning to say “no”, self-publishing tips, and online marketing tools for entrepreneurs. Resources Sign up to listen […] The post Ep. 110: Anniversary Special: Top 5 Episodes from Year 4 appeared first on Authentic Online Marketing.
Ep. 109: Email Ideas (That Work) For Nurturing Your Audience with Christa Hutchins
May 27, 2024 09:00 - 21 minutes - 19.5 MBIn today’s episode, we’re talking about effective email ideas and marketing strategies with special guest, Christa Hutchins from the Just One Simple Thing podcast. Ruthie and Christa discuss the importance of nurturing your audience through well-crafted emails, the pivotal role email plays compared to social media, and how consistent communication keeps you top of mind […] The post Ep. 109: Email Ideas (That Work) For Nurturing Your Audience with Christa Hutchins appeared first on Authentic...
Ep. 108: 3 Steps for Entrepreneurial Focus with Amy Debrucque
May 13, 2024 08:00 - 24 minutes - 22.5 MBAmy Debrucque joins us on the podcast today to discuss the struggles of entrepreneurial focus. Amy brings a wealth of experience and insight into the world of Christian entrepreneurship. She’s not only a confidence coach and author of “Embolden,” but also a speaker, cancer survivor, host of the Life on Purpose podcast, and co-creator of […] The post Ep. 108: 3 Steps for Entrepreneurial Focus with Amy Debrucque appeared first on Authentic Online Marketing.
Ep. 107: 10 Ways to Repurpose Instagram Stories
April 29, 2024 08:00 - 17 minutes - 16.3 MBEveryone loves a good story, especially Instagram users browsing through their daily feeds. But here’s the catch: so many of us aren’t fully utilizing Instagram Stories. This episode is aimed at changing that. Here are 10 ways you can repurpose Instagram Stories by transforming them into valuable content across all of your neighborhoods — Reels, […] The post Ep. 107: 10 Ways to Repurpose Instagram Stories appeared first on Authentic Online Marketing.
Ep. 106: Deciphering Instagram Analytics for Optimum Views
April 15, 2024 08:00 - 15 minutes - 14.2 MBFor the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn […] The post Ep. 106: Deciphering Instagram Analytics for Optimum Views appeared first on Authentic Online Marketing.
Ep. 105: Ruthie‘s Instagram Sabbatical: Using Only Stories for 30 Days
April 01, 2024 08:00 - 16 minutes - 14.8 MBIn this episode of the Authentic Online Marketing Podcast, I announce my decision to take an Instagram sabbatical for the entire month of April and only focusing on Instagram Stories. But hear me out – this isn’t just about taking a break. It’s an intentional effort to explore the power of Instagram stories and share […] The post Ep. 105: Ruthie‘s Instagram Sabbatical: Using Only Stories for 30 Days appeared first on Authentic Online Marketing.
Ep. 104: Authentic Reels Ideas for Your Voice And Vision
March 18, 2024 08:00 - 21 minutes - 20.1 MBIn this episode of Authentic Online Marketing, Ruthie talks with Suzanne, Cathy, and Jennifer about authentic Reels ideas that are unique to their message on Instagram. These Christian creatives shared their experiences with utilizing reels on Instagram to reach and authentically connect with their target audiences. Here are some key takeaways from our insightful conversation. […] The post Ep. 104: Authentic Reels Ideas for Your Voice And Vision appeared first on Authentic Online Marketing.
Ep. 103: Instagram SEO Simplified: Increase Your Visibility
March 04, 2024 08:00 - 11 minutes - 10.9 MBAre you leveraging SEO keywords in your Instagram strategy? In a recent podcast episode on Authentic Online Marketing, we discussed Instagram SEO Simplified: the increasing importance of SEO keywords over hashtags to boost your visibility and engagement on Instagram. Resources Check out this article from SEO guru Neil Patel Get access to the private podcast, […] The post Ep. 103: Instagram SEO Simplified: Increase Your Visibility appeared first on Authentic Online Marketing.
Ep. 102: Navigating Your Path to Podcasting: From Guest to Host
February 19, 2024 08:00 - 20 minutes - 19 MBDiscover how to pitch yourself as a guest on other podcasts, find your core message, and connect with the right audience. Listen now for actionable tips and inspiring stories to fuel your own marketing journey. The post Ep. 102: Navigating Your Path to Podcasting: From Guest to Host appeared first on Authentic Online Marketing.
Ep. 101: Create a Simple One-Page Website with Lori Lyons
February 05, 2024 14:53 - 22 minutes - 20.2 MBIn today's episode we're talking about how to create a simple one-page website with website expert Lori Lyons. The post Ep. 101: Create a Simple One-Page Website with Lori Lyons appeared first on Authentic Online Marketing.
Ep. 100: Email Marketing Trends for 2024
January 22, 2024 08:00 - 22 minutes - 20.6 MBIn this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience. Resources Join the 5-day Instagram […] The post Ep. 100: Email Marketing Trends for 2024 appeared first on Authentic Online Marketing.
Ep. 99: Instagram Trends for 2024
January 08, 2024 08:00 - 23 minutes - 21.6 MBIn this episode, we’re thrilled to bring you an in-depth discussion on the 2024 Instagram trends, with my assistant, Sara Motes. This episode highlights the 2024 Instagram trends, including the domination of video content, the impact of short-lived content like Instagram stories, the growing significance of SEO over hashtags, the emergence of hybrid content incorporating […] The post Ep. 99: Instagram Trends for 2024 appeared first on Authentic Online Marketing.
Ep. 98: Tidings of Goodwill: An Unexpected Christmas Miracle
December 11, 2023 12:00 - 11 minutes - 11 MBEvery once in a while you hear of an unexpected Christmas miracle. Three years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Resources Christmas gift idea: Ruthie’s book, Empty Nest Awakening Check out Authentic Online Marketing School A young wife with 2 kids and a […] The post Ep. 98: Tidings of Goodwill: An Unexpected Christmas Miracle appeared first on Authentic Online Marketing.
Ep. 97: Content Creation: from overwhelm to clarity with Jennifer Sakata
December 04, 2023 08:00 - 30 minutes - 27.8 MBIn the latest episode of the Authentic Online Marketing podcast, I had the pleasure of talking with Jennifer Sakata to discuss her journey in attracting followers and building an email list on Instagram. The post Ep. 97: Content Creation: from overwhelm to clarity with Jennifer Sakata appeared first on Authentic Online Marketing.
Ep. 96: Create High Converting Content with Authentic Online Marketing School
November 24, 2023 08:00 - 12 minutes - 11.4 MBAre you looking to create a high converting content marketing plan in just 8 weeks? Look no further! Join me and a community of Christian creatives and entrepreneurs in Authentic Online Marketing School as we dive into the perfect blend of Instagram and email marketing. Authentic Online Marketing School is not just another course – […] The post Ep. 96: Create High Converting Content with Authentic Online Marketing School appeared first on Authentic Online Marketing.
Ep. 95: Faith-Fueled Leadership: Empowering Christian Women in Business and Social Media
November 20, 2023 08:00 - 27 minutes - 25.2 MBIn this episode, Ruthie is joined by three entrepreneurs, Cathy, Suzanne, and Brenda, to discuss their experiences as women in business online. The post Ep. 95: Faith-Fueled Leadership: Empowering Christian Women in Business and Social Media appeared first on Authentic Online Marketing.
Ep. 94: Empty Nest Case Studies: Finding New Purpose in the Digital Age
November 13, 2023 08:00 - 32 minutes - 29.4 MBThese Empty Nest Case Studies feature my amazing guests, fellow empty nesters, Suzanne, Brenda, Cathy, and Pat, discussing the various unique stages of empty nesting, from being a boomerang empty nester (what’s that?!) to fully retired. Each guest shares how they navigate this stage of life, whether it involves grandchildren, side gigs, or pursuing new passions. The post Ep. 94: Empty Nest Case Studies: Finding New Purpose in the Digital Age appeared first on Authentic Online Marketing.
Ep. 93: How to Reverse Engineer Your Launch
November 06, 2023 08:00 - 17 minutes - 16.1 MBIn today's episode, I’m talking about how to reverse engineer your launch. I recently launched my book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose," and I’ve been sharing my tips for a successful book launch in the previous episodes. The post Ep. 93: How to Reverse Engineer Your Launch appeared first on Authentic Online Marketing.
Ep. 92: 7 Marketable Book Launch tips for Instagram users
October 30, 2023 08:00 - 15 minutes - 14.5 MBToday I’ll be sharing 7 marketable book launch tips for Instagram users. If you're an aspiring author this episode is for you. The post Ep. 92: 7 Marketable Book Launch tips for Instagram users appeared first on Authentic Online Marketing.
Ep. 91: 3 Reasons to Self-Publish
October 23, 2023 08:00 - 14 minutes - 12.9 MBEver wondered about the process of writing and self-publishing a book? Today I’m diving into the behind-the-scenes conversation with Kent Sanders on my decision to write a book and the pros and cons of self-publishing. The post Ep. 91: 3 Reasons to Self-Publish appeared first on Authentic Online Marketing.
Ep. 90: Empty Nest Awakening: Ruthie Gray’s Inspirational Book on Rediscovering Passion in Life
October 17, 2023 08:00 - 13 minutes - 12.4 MBI've just released my book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose." In this episode, I'll be sharing a little about the book, why I wrote it, and how it relates to my work as an online marketing coach. I'll also be giving you some insider knowledge and tips on how to successfully launch your own book. The post Ep. 90: Empty Nest Awakening: Ruthie Gray’s Inspirational Book on Rediscovering Passion in Life appeared first on Authentic Online Marketing.
Ep. 89: Building Authentic Connections with Kim Stewart
October 09, 2023 08:00 - 20 minutes - 18.4 MBToday, I want to highlight my wonderful guest, Kim Stewart, from the Book Marketing Mania podcast, who shared some invaluable secrets on how to make and leverage meaningful connections. The post Ep. 89: Building Authentic Connections with Kim Stewart appeared first on Authentic Online Marketing.
Ep. 88: How to know what your audience wants (and give it to them)
October 02, 2023 08:00 - 17 minutes - 16.3 MBAre you struggling to know what your audience wants? Don't worry, you're not alone. Many of us have been through the "throwing spaghetti at the wall" phase. Let me share some insights on testing your market and finding your audience. The post Ep. 88: How to know what your audience wants (and give it to them) appeared first on Authentic Online Marketing.
Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following
September 25, 2023 08:00 - 20 minutes - 18.5 MBWe have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going […] The post Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following appeared first on Authentic Online Marketing.
Ep. 86: 5 critical website features you must have with Sara Motes
September 11, 2023 08:00 - 19 minutes - 17.8 MBYou need to make sure your website is ready to help you crush your goals for your business. No matter what your goals are for your business you’re likely going to be sending more people to your website to accomplish those goals. The post Ep. 86: 5 critical website features you must have with Sara Motes appeared first on Authentic Online Marketing.
Ep. 85: 7 Online Marketing Tools for Entrepreneurs
August 28, 2023 08:00 - 18 minutes - 16.6 MBAs entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business. The post Ep. 85: 7 Online Marketing Tools for Entrepreneurs appeared first on Authentic Online Marketing.
Ep. 84: 5 Secrets to Successful Affiliate Marketing
August 14, 2023 09:00 - 11 minutes - 15.8 MBReady to boost your online marketing game? In this episode, we delve into the world of successful affiliate marketing and how it can boost your sales and business. It’s important to realize how affiliate marketing is an additional income stream for both active and passive sales. Given these points, when you regularly promote or talk […] The post Ep. 84: 5 Secrets to Successful Affiliate Marketing appeared first on Authentic Online Marketing.
Ep. 83: Threads Unraveled: 5 Pros and Cons on Instagram’s newest app
July 31, 2023 08:36 - 20 minutes - 18.3 MB*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! On this episode of Authentic Online Marketing, we dive into the world of Threads, the new app released by Instagram that is generating a lot of buzz. I’ll show you an inside […] The post Ep. 83: Threads Unraveled: 5 Pros and Cons on Instagram’s newest app appeared first on Authentic Online Marketing.
Ep. 82: Maximizing Your Online Presence: Strategies to Fit Instagram into Your Busy Schedule
July 17, 2023 08:00 - 6 minutes - 6.24 MBI wanted to do a roundup of five different podcast episodes from the archives to delve into the topic of taking breaks from social media, particularly Instagram and how to fit Instagram into your busy schedule. Last summer I did a special series on this very topic and I’ve heard from so many Instagrammers and […] The post Ep. 82: Maximizing Your Online Presence: Strategies to Fit Instagram into Your Busy Schedule appeared first on Authentic Online Marketing.
Ep. 81: Achieving Your Best Yes: Learning to Say No and Prioritize
June 19, 2023 11:59 - 14 minutes - 13.1 MBDo you find yourself saying “yes” to too many things? Learning to say “no” can be incredibly challenging! Time is your most valuable asset. In this episode we dive into the importance of saying “yes” to the right things, breaking down big goals, and achieving those goals while protecting your time. Saying yes to too […] The post Ep. 81: Achieving Your Best Yes: Learning to Say No and Prioritize appeared first on Authentic Online Marketing.
Ep. 80: Top 5 Episodes of 2022
June 05, 2023 08:00 - 19 minutes - 17.9 MB*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Before we jump into the top 5 episodes of 2022, we are celebrating the third birthday of the Authentic Online Marketing Podcast! I just want to say a heartfelt “thank you” for […] The post Ep. 80: Top 5 Episodes of 2022 appeared first on Authentic Online Marketing.
Ep. 79: Strategies for Maximizing Your Instagram Live Views
April 24, 2023 08:00 - 16 minutes - 15.2 MBWhy are my Instagram live video views so low? Do Instagram lives turn into Reels? How long is too long for a pre-recorded video to upload? Here’s everything you wanted to know and more. Listen in to my conversation with members of my Insider Mentorship as we discuss how to increase your Instagram Live views! The post Ep. 79: Strategies for Maximizing Your Instagram Live Views appeared first on Authentic Online Marketing.
Ep. 78: What is Meta Verified and Do I Need it?
April 17, 2023 10:14 - 9 minutes - 8.72 MBAs with anything for your platform, we need to research our options and look into alternatives that can help replicate our authentic voices. While we often need to invest in our businesses to promote growth, other times we can be resourceful with what is already available to us. The post Ep. 78: What is Meta Verified and Do I Need it? appeared first on Authentic Online Marketing.
Ep. 77: How to use AI for Content Writing
April 10, 2023 08:00 - 13 minutes - 12.5 MBToday we’re going to talk about a hot topic: Artificial intelligence, otherwise known as AI. What do you think about it? How do you feel about ChatGPT? Let’s talk about how to use AI for content writing. By now you’ve likely heard about this newest trend designed to help content creators write and design. While saving […] The post Ep. 77: How to use AI for Content Writing appeared first on Authentic Online Marketing.
Ep. 76: Convert Instagram Followers into Email Subscribers: How It Works
April 03, 2023 08:00 - 10 minutes - 9.67 MBFor today’s topic we’re going to talk about why you need to move your clients off rented space and onto your email list. Turning Instagram followers into email subscribers can be a game changer for your business. There are so many platforms at our fingertips now to take advantage of and build your client base. And […] The post Ep. 76: Convert Instagram Followers into Email Subscribers: How It Works appeared first on Authentic Online Marketing.
Ep. 75: Email Subscriber Strategies for Authors
March 27, 2023 08:00 - 9 minutes - 8.71 MBIdentifying your main goal in your social media presence can tie directly to your email list. All month long we’ve focused on writers and authors in the realm of online marketing, writing an email, and social media. Stay tuned to learn more about Email Subscriber Strategies for Authors. In this episode, we are combining a couple […] The post Ep. 75: Email Subscriber Strategies for Authors appeared first on Authentic Online Marketing.
Ep. 74: Step into Courageous Authorship with Sherry Ward
March 20, 2023 08:30 - 28 minutes - 26.5 MBYou know you’ve been called to write. You may even have a book. But something’s missing…you can’t seem to bring yourself to tell people about it. Today we are going to learn how to Step into Courageous Authorship with Sherry Ward. On social, you’ve posted about it one time. Mostly, you just offer encouragement through scripture […] The post Ep. 74: Step into Courageous Authorship with Sherry Ward appeared first on Authentic Online Marketing.
Ep. 73: How to Write Lean and RIPT with Dalene Bickel
March 13, 2023 08:30 - 29 minutes - 27 MBMarch is writer’s month on the podcast and today we’re chatting about how to get your copy lean and RIPT. I don’t know about you, but I struggle with cutting down my verbiage. I’m not so much full of verbal verbosity as I am written verbosity! LOL. We are going to learn together how to write […] The post Ep. 73: How to Write Lean and RIPT with Dalene Bickel appeared first on Authentic Online Marketing.
Ep. 72: Grow Your Author Presence On Instagram
March 06, 2023 08:30 - 17 minutes - 16.3 MBToday’s topic is Grow Your Author Presence On Instagram but before I get to that, you should know that for the Month of March, we are focusing on you, the author and writer, to help you understand how to take advantage of not only Instagram, but email marketing, book promo, writing tips, and more. Join […] The post Ep. 72: Grow Your Author Presence On Instagram appeared first on Authentic Online Marketing.
Ep. 71: Transform Book Marketing with Shelley Hitz
February 27, 2023 08:14 - 33 minutes - 30.7 MB*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Are you a Christian writer or author ready to transform book marketing? If so, I want to invite you to join me at the Kingdom Writers Conference Email Marketing Edition, A FREE […] The post Ep. 71: Transform Book Marketing with Shelley Hitz appeared first on Authentic Online Marketing.
Ep 70: 5 Tips for Taking the Entrepreneurial Leap of Faith
February 20, 2023 07:30 - 20 minutes - 18.6 MBWelcome back to our entrepreneurial series running all month of February 2023. I’m your host, Ruthie Gray and this is The Authentic Online Marketing Podcast. Today, I’m going to get candid with you about my 5 Tips for Taking The Entrepreneurial Leap of Faith. *This episode contains either affiliate links or links to my products. […] The post Ep 70: 5 Tips for Taking the Entrepreneurial Leap of Faith appeared first on Authentic Online Marketing.
Ep. 69: 10 Ways Writers Can Make Money with Kent Sanders
February 13, 2023 08:21 - 5 MBWelcome back to the Authentic Online Marketing podcast, I’m your host, Ruthie Gray, and all month long we’re covering Entrepreneurial highlights that go with running an online business. Many of our listeners are writers and authors so I know you’re going to especially love listening to 10 Ways Writers Can Make Money with my guest, […] The post Ep. 69: 10 Ways Writers Can Make Money with Kent Sanders appeared first on Authentic Online Marketing.
Ep. 68: Wisdom Proof your Entrepreneurial Ideas with Dawn Barton
February 06, 2023 08:35 - 28 minutes - 26.2 MBFor Christian female business owners, the prospects of starting a successful venture can be both exciting and intimidating. And while marketing is a huge part of growing a business, it’s much more than just building a social media presence and email list. The key is finding entrepreneurial ideas that are creative, purposeful, and cost-effective. As […] The post Ep. 68: Wisdom Proof your Entrepreneurial Ideas with Dawn Barton appeared first on Authentic Online Marketing.
Ep. 67: Top 5 Instagram features for marketers in 2023
January 30, 2023 10:55 - 8 minutes - 7.52 MBWhile it’s no secret Instagram LOVES to throw us all the curveballs, I do love ahandful of the features they’ve rolled out. Here they are, from Marsha groovyto…well…Farrah’s hair. (And let’s be honest, we all wanted Farrah’s hair, am Iright?) Let’s get started with the top 5 Instagram Features! *This episode contains either affiliate links […] The post Ep. 67: Top 5 Instagram features for marketers in 2023 appeared first on Authentic Online Marketing.
Ep. 66: Gain Organic followers with Live Video
January 23, 2023 07:50 - 5 MBToday’s topic is How To Gain Organic Followers. One overlooked and undervalued Instagram tool for gaining organic followers is live video. Live video may scare you, and I get it! But the more you practice, the better you get, and live video establishes you as an authority in your area of expertise. Today’s short masterclass […] The post Ep. 66: Gain Organic followers with Live Video appeared first on Authentic Online Marketing.
Ep. 65: 7 Ways to Reach New Followers
January 16, 2023 14:20 - 11 minutes - 10.4 MBToday’s masterclass is on how to grow followers and make sure they stick around! I’m sharing 7 ways to reach new followers who want and need your content. (You know – the authentic ones!) Now, here is an important truth. In order to reach new followers you have to get out of your comfort zone. Resources […] The post Ep. 65: 7 Ways to Reach New Followers appeared first on Authentic Online Marketing.
Ep. 64: Building a YouTube channel from Repurposed Content
January 09, 2023 20:56 - 35 minutes - 32.5 MBYouTube is the second largest search engine next to Google. Many of our listeners and followers are growing their own podcasts or Instagram platforms which largely involve video marketing. And I’m all about repurposing video content to grow an audience. The post Ep. 64: Building a YouTube channel from Repurposed Content appeared first on Authentic Online Marketing.
Ep. 63: Leveraging 2023 Instagram Trends
December 19, 2022 20:54 - 32 minutes - 29.5 MBWe're going to talk about some 2023 Instagram trends to watch for. Things that you can practically use with your content this year. The post Ep. 63: Leveraging 2023 Instagram Trends appeared first on Authentic Online Marketing.
Ep. 62: 10 Superpower Case Studies
November 25, 2022 18:14 - 14 minutes - 13.3 MBToday we’re sharing 10 superpower case studies who came straight from our trainings. Our recent podcast, episode 59 called 10 Tips to Discover Your Superpower sparked a lot of interest. I’ve had the privilege of helping others pinpoint their superpower by guiding them through either coaching or in my training communities. And finding your superpower […] The post Ep. 62: 10 Superpower Case Studies appeared first on Authentic Online Marketing.
Ep. 61: Combining Instagram and email marketing in 5 smart ways
November 21, 2022 11:55 - 11 minutes - 10.8 MBCombining Instagram and email marketing in 5 smart ways. You may know that I started my business coaching clients on how to build a platform on Instagram and market to their ideal audience. Over time, my business has shifted to include email marketing because I realized that often times Instagrammers forget that they don’t actually […] The post Ep. 61: Combining Instagram and email marketing in 5 smart ways appeared first on Authentic Online Marketing.