Sounds Profitable
479 episodes - English - Latest episode: 29 days ago - ★★★★★ - 4 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Branded Podcasts Might Be One Key To New Listeners
October 25, 2023 06:00 - 9 minutes - 8.61 MBThis week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
October 24, 2023 20:00 - 5 minutes - 4.93 MBHere's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [Source]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [Source]McDonald’s jingle, 20 years later by Alyssa Meyers [Source]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit, and Mar...
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
October 23, 2023 19:23 - 5 minutes - 5.3 MBHere's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial complex by Brian MorrisseyHow major podcast players are moving ‘beyond’ audio formats by Ella SagarCTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
October 20, 2023 07:00 - 9 minutes - 8.54 MBHere's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits: Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast La...
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
October 19, 2023 19:48 - 5 minutes - 5.06 MBHere's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for a...
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
October 18, 2023 19:00 - 4 minutes - 4.42 MBHere's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a pod...
Confused About Video? The Listeners Aren’t!
October 18, 2023 07:00 - 7 minutes - 7.39 MBWhile the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
October 17, 2023 19:06 - 4 minutes - 4.49 MBHere's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [Source]Why the time is now for agencies to establish a B2B arm by Jason Pollock [Source]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments, and a n...
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
October 16, 2023 19:38 - 6 minutes - 5.7 MBAudio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
October 13, 2023 06:30 - 7 minutes - 7.09 MBHere's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV...
Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
October 12, 2023 19:22 - 4 minutes - 4.2 MBHere's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come for podcasts by Max TaniAd-free viewing is getting more expensive by Kelsey SuttonAs for the rest of the news… the IAB has released a podcasting buyer-seller checklist, Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers, and to round this out we have...
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
October 11, 2023 19:09 - 4 minutes - 3.86 MBHere's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast’s Megan Davis writes about the company embrac...
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
October 10, 2023 19:21 - 4 minutes - 4.31 MBHere's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Breaking down Canada’s new podcast platform registration formMeasurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty SwantAs for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK, Rooster T...
Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More
October 06, 2023 07:00 - 8 minutes - 7.56 MBHere's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberAcast and Henkel. Adweek. YouTube’s Current (and Potential Future) Place in PodcastingQuick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster. In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they hav...
Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
October 05, 2023 20:30 - 4 minutes - 4.34 MBHere's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.'Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UKSocial media traffic to top news sites craters by Sara Fischer…as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally incre...
Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
October 04, 2023 19:30 - 5 minutes - 4.74 MBHere's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https:...
Why Branded Content Could Be Bigger Than You Think
October 04, 2023 07:00 - 9 minutes - 8.78 MBTom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
October 03, 2023 19:30 - 5 minutes - 4.75 MBHere's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNYC Pare...
Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More
October 02, 2023 19:34 - 5 minutes - 5.04 MBHere's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors...
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More
September 29, 2023 06:00 - 7 minutes - 7.2 MBHere's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-user...
Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer
September 28, 2023 19:26 - 4 minutes - 3.99 MBHere's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pages-gl...
Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.
September 27, 2023 19:23 - 4 minutes - 4.35 MBHere's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by Jeff Vi...
SXSW x Podcasting
September 27, 2023 07:00 - 5 minutes - 4.74 MBPack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More
September 26, 2023 19:31 - 5 minutes - 4.83 MBHere's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a ...
Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More
September 25, 2023 19:12 - 4 minutes - 4.58 MBHere's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Ho...
Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More
September 22, 2023 07:30 - 8 minutes - 7.65 MBHere's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to KidsCDC Reframes Flu Narrative Using Digital Display and Audio Campaign
Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More
September 21, 2023 19:58 - 4 minutes - 4.26 MBHere's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve GoldsteinThe Joint Industry Committee Forges Ahead With Currency Certification by Alyssa BoylePrize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar
FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More
September 20, 2023 19:00 - 5 minutes - 4.76 MBHere's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb JosephHolding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee JenkinsGoogle Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen
I’m Not Exactly Sure What You Do
September 20, 2023 07:00 - 7 minutes - 6.95 MBTom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
September 19, 2023 19:43 - 6 minutes - 5.65 MBDigital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks dow...
Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
September 18, 2023 19:42 - 5 minutes - 5.49 MBHere's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Ree...
A Holistic Approach to Podcasting | Feed Drop
September 15, 2023 16:06 - 54 minutes - 50.5 MBBryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read about it on theCusto...
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
September 15, 2023 07:00 - 7 minutes - 7.39 MBHere's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical Diffic...
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
September 14, 2023 19:25 - 6 minutes - 5.67 MBHere's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney BucksbaumInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason NotteMarketers prioritise measurement but aren't evaluating key metricsHow Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Allison ...
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
September 13, 2023 19:56 - 4 minutes - 4.09 MBHere's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier by Sara FischerAn advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsMax Stays Minimal
Ad-technical Difficulties
September 13, 2023 07:00 - 12 minutes - 11.2 MBThis year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech. Written by Bryan Barletta Edited by Gavin Gaddis Special Appearance by Theo Barletta Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
September 12, 2023 19:47 - 5 minutes - 4.73 MBHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing manage...
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
September 11, 2023 19:43 - 5 minutes - 4.68 MBEssential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cannabis Ads Coming Soon to Spotify by Thomas EdwardWhy Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermottYouTube is going to remove some ad controls for creators by Jay Peters…as for the rest of the news: Reuter’s CRO Eric Da...
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
September 08, 2023 06:00 - 7 minutes - 7.03 MBHere's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador AdsParents are spending less on back-to-school shopping this year: report by Alyssa MeyersNielsen Source Actually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it me...
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
September 07, 2023 19:30 - 6 minutes - 5.6 MBHere's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian MorrisseyYouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma RothDigital CPMs Plummet, 2H Rebound Expected by Karlene LukovitzAdvertiseCast Average Podcast CPMsWhy Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren…as for the rest of the news: N...
Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More
September 06, 2023 19:30 - 5 minutes - 5.3 MBHere's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley CarmanParents are spending less on back-to-school shopping this year: report by Alyssa MeyersWhy Some Content Distributors Have Too Many Ads by Alyssa BoyleProgrammatic CTV Still Has A Lot Of Growing Up To Do by Alyssa BoyleAnd for the rest of the news… Spotify’s...
Actually, We Love Ads
September 06, 2023 06:30 - 7 minutes - 6.91 MBTom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. Written by Tom Webster Edited by Gavin Gaddis Audio editing and Narration by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More
September 05, 2023 19:30 - 4 minutes - 4.38 MBHere's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa BoylePodPod and Campaign launch Audio Advertising Awards
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More
September 01, 2023 07:30 - 9 minutes - 8.75 MBEssential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcastWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids PodcastsPBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 AndrésTV’s Nielsen complaints get louderNearly 3 out in 10 U...
Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More
August 31, 2023 19:30 - 4 minutes - 3.88 MBHere's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, Market...
Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More
August 30, 2023 19:30 - 4 minutes - 3.89 MBHere's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By Jeff VidlerCTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim PetersonTV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay staff ...
The Podcast You Want To Make
August 30, 2023 07:00 - 6 minutes - 6.25 MBAfter talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More
August 29, 2023 19:30 - 4 minutes - 4.08 MBHere's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre BouvardWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey WhiteStreaming’s big pain point: there’s too much stuff to watch by Kelsey SuttonThe Podcast Landscape Webinar ...
29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
August 28, 2023 19:30 - 4 minutes - 3.86 MBHere's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem MakariThe Floor Plan A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and impor...
Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
August 25, 2023 08:00 - 7 minutes - 7.11 MBHere's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to program...