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Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Sounds Profitable
English - October 18, 2023 19:00 - 4 minutes - 4.42 MB - ★★★★★ - 4 ratingsBusiness News Tech News podcasting smart speakers streaming audio social audio apple clubhouse spotify youtube pandora Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Confused About Video? The Listeners Aren’t!
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a podcast about that.’ According to Magellan AI data, Allstate’s current estimated podcast ad spend for the year is a hair over $61,000 as of the end of September.