Sounds Profitable
449 episodes - English - Latest episode: 13 days ago - ★★★★★ - 4 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
April 15, 2024 19:48 - 4 minutes - 4.54 MBHere's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com
The Roost Acquired by Night, True Crime's Success in Podcasting, & More
April 12, 2024 07:00 - 9 minutes - 7.53 MBHere's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this week in podcast acquistions with The Roost and Neon Hum, The Breakfast Club flexes podcastings' journalistic might, Signal Hill Inights tests the power of 'talent-read' ads, and Gen Alpha's getting into sports. Find links to every article mentioned, the full write-up, and subsribe to the newsletter version here on Sounds Profitable.
Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More
April 11, 2024 20:11 - 5 minutes - 4.46 MBHere's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable.
Bartlett Founds Flight Studio, New Podcast Ad Research, & More
April 10, 2024 20:15 - 4 minutes - 3.6 MBHere's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "talent read" ads, and Steven Bartlett teams up with Telling Media co-founders to launch Flight Studio. Find links to every article mentioned and the full write-up, including today's research database snapshot, right here on Sounds Profitable.
How to Embiggen Podcasting
April 10, 2024 07:00 - 8 minutes - 6.43 MBBeing overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Night Acquires The Roost, Gen Alpha's Loving Sports, & More
April 09, 2024 20:55 - 5 minutes - 4.54 MBHere's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alpha's growing sports fandom, and the trouble with trying to change TV upfronts. Find links toe verything mentioned and the full write-up on Sounds Profitable.
L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
April 08, 2024 19:00 - 4 minutes - 3.54 MBHere's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams shows podcasting's power for hard-hitting questions, and Digiday looks at the factors that could affect ad tech M&A this year. Find lnks to everything discussed and the full write-up on Sounds Profitable.
Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
April 05, 2024 07:00 - 9 minutes - 17.6 MBHere's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.
Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
April 04, 2024 19:58 - 4 minutes - 3.22 MBHere's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters. Find links to every article mentioned and the full write-up at Sounds Profitable.com
Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
April 03, 2024 20:15 - 5 minutes - 4.47 MBHere's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.
Retail Media x Audio, Podcasting's PR Power, & More
April 02, 2024 19:40 - 5 minutes - 4.36 MBHere's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving. Get links to every story mentioned as well as the full write-up on Sounds Proftiable.
Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
April 01, 2024 20:05 - 5 minutes - 4.53 MBHere's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams. Register now for The Ad Bargain's debut webinar. Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.
Audible Grows Originals, True Crime's Advertiser Appeal, & More
March 28, 2024 19:05 - 4 minutes - 10.4 MBHere's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers. Find links to everything discussed and the full write-up on Sounds Profitable.
2024 Ambies Winners, Top Executives Love Podcasts, & More
March 27, 2024 23:00 - 4 minutes - 9.27 MBHere's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. Find links to everything mentioned in today's episode and the full w...
Political Podcasting Survey, Spotify's Education Experiment, & More
March 25, 2024 19:37 - 4 minutes - 3.5 MBHere's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. Find links to everything mentioned and the full write-up here ...
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
March 22, 2024 07:00 - 8 minutes - 6.79 MBHere's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. Find links to every article mentioned in this episode and the full write-up here on our website.
AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
March 21, 2024 20:20 - 5 minutes - 4.67 MBHere's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable.
Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
March 20, 2024 21:25 - 5 minutes - 4.38 MBHere's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Owning Podcasting’s Responsibility
March 20, 2024 07:00 - 10 minutes - 8.55 MBPodcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder. Written by Bryan Barletta Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
March Madness Podcast Potential, YouTube's Teen Userbase, & More
March 19, 2024 20:03 - 5 minutes - 4.69 MBHere's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. Find links to everything discussed and the full write-up right here on Sounds Profitable.
Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
March 18, 2024 20:23 - 6 minutes - 4.85 MBToday in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.
Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
March 15, 2024 07:00 - 7 minutes - 6.35 MBThis week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything me...
U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
March 13, 2024 19:50 - 4 minutes - 3.43 MBHere's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies. Catch links to every story mentioned and the full write-up here on Sounds Profitable.
Podcasting's Share of Audio, GenZ Pays for Premium, & More
March 12, 2024 20:29 - 5 minutes - 4.21 MBHere's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews...
Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more
March 11, 2024 20:00 - 3 minutes - 3.1 MBHere's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads. Find the full write-up and links to every article mentioned here on Sounds Profitable.
Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
March 08, 2024 08:00 - 9 minutes - 7.88 MBHere's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable.
New British Podcast Festival Announced, The Roost Thrives, & More
March 07, 2024 21:09 - 4 minutes - 3.39 MBHere's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts. Find links to everything discussed and the full write-up here on Sounds Profitable.
Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More
March 06, 2024 20:59 - 5 minutes - 4.75 MBHere's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Podcasting Licensed Music - It’s Time
March 06, 2024 08:00 - 8 minutes - 6.87 MBTom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More
March 05, 2024 20:52 - 5 minutes - 4.21 MBHere's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies. Catch links to every article mentioned and find the full writeup here on Sounds Profitable.
Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
March 04, 2024 21:01 - 5 minutes - 4.31 MBHere's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters. Find links to ...
Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
March 01, 2024 08:05 - 8 minutes - 6.61 MBHere's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style" Radio and Podcasts Deliver Decision-Makers to B2B Marketing Podcasting’s Place in Advertising as Google Closes the Cookie Jar Keeping Audio Ads Simple for Better Attention Metrics Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.
Podcasting's Attribution Gap, Untapped Rural Listeners, & More
February 29, 2024 21:12 - 4 minutes - 3.25 MBHere's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.
Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
February 28, 2024 21:39 - 4 minutes - 3.96 MBHere's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+ A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcas...
B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
February 27, 2024 21:16 - 3 minutes - 3.07 MBToday on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year. For links to everything covered, the quick hits, and the full write-up, click here.
Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
February 26, 2024 20:32 - 3 minutes - 3.09 MBHere's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.
Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
February 23, 2024 08:00 - 7 minutes - 5.84 MBHere's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here. Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional Tom Webster Pitches AI as a Podcast Cohost Spreaker Supporters Club Announced New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead And in our quick hits: 2024 Marketing Trends Report. A new report from Quill and Ca...
Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
February 22, 2024 20:45 - 4 minutes - 3.94 MBHere's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.
Top Podcast Advertisers, Middle East Brand Safety, & More
February 21, 2024 20:54 - 4 minutes - 3.61 MBHere's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable.
Meet Your New Co-Host
February 21, 2024 17:33 - 8 minutes - 6.49 MBA lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
February 20, 2024 20:49 - 4 minutes - 3.45 MBHere's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's episode, as well as the full write-up, here.
Spreaker's Supporter Club, Spotify entre dans ACPM, & more
February 19, 2024 20:30 - 4 minutes - 3.84 MBHere's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable.
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
February 16, 2024 08:30 - 10 minutes - 8.36 MBThis week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.
Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
February 15, 2024 20:31 - 5 minutes - 4.33 MBHere's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For Retailers Pepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa Meyers Sports Podcasts Have Best Video Opportunity Survey Finds. The Creator Economy: Boom Not Bust by Ross Adams …as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-se...
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
February 14, 2024 20:51 - 4 minutes - 3.69 MBHere's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen The Value of Measuring the Upper Funnel for Podcast Ads by Paul Riismandel The Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics …as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes...
The Subtle Key to Podcasting's Persuasiveness
February 14, 2024 08:30 - 11 minutes - 8.94 MBMiles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Branded Content Surging, Building Authentic Multicultural Ads, & more
February 13, 2024 21:06 - 5 minutes - 4.72 MBHere's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano Most publishers grew their ad offerings last year, with a focus on branded content Authentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco Lewis Subscriptions, Not an Endangered Species SiriusXM to Lay Off 160 Employees, About 3% of Workforce Research Database Snapshot
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
February 12, 2024 20:53 - 4 minutes - 3.42 MBHere's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella Sagar This Year’s Super Bowl Is All About Reaching Gen Z by Alyssa Boyle Slate reports best year by Max Tani Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
February 09, 2024 08:40 - 9 minutes - 7.64 MBHere's what you need to know for this week in the business of podcasting: The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy? Accreditation for Black-Owned Publishers in Podcasting The Trade Desk to Lowball SSP Price Floors Brand Marketing Grows, Performance Shrinks in WARC Data And also from The Ankler: YouTube’s Place in Streaming Quick Hits: Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit a...
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
February 08, 2024 20:53 - 5 minutes - 4.24 MBHere's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor Prices Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione Warner Music to Cut 600 Positions or 10% of Staff by Ashely Carman