Sounds Profitable
476 episodes - English - Latest episode: about 24 hours ago - ★★★★★ - 4 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
Spotify Podcast Trends, Business Podcast Audience Analysis, & More
May 22, 2024 22:49 - 3 minutes - 7.35 MBHere's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Politics in Podcast Ads, Spotify Removes Ad Floor, & More
May 17, 2024 06:00 - 9 minutes - 7.5 MBHere's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. Find links to every article mentioned and the full write-up on Sounds Profitable.
1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
May 16, 2024 20:28 - 3 minutes - 2.57 MBHere's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Spotify Removing Price Floor, New Hub for Podcast IP, & More
May 15, 2024 21:15 - 4 minutes - 3.88 MBHere's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations. Find links to every article covered and the full write-up here on Sounds Profitable.
Podcast Upfront Recap, Audio Announcements, & More
May 13, 2024 19:30 - 3 minutes - 2.6 MBHere's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. Find links to every story mentioned and the full write-up here on Sounds Profitable.
IAB Podcast Revenue Report, Global Podcasting Grown, & More
May 10, 2024 07:15 - 8 minutes - 6.58 MBHere's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. Find links to every article mentioned and the full write-up at Sounds Profitable.
New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More
May 09, 2024 20:33 - 4 minutes - 3.93 MBHere's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers). Find links to every article mentioned as w...
Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More
May 08, 2024 19:33 - 4 minutes - 3.73 MBHere's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. Find links to all articles mentioned and the full write-up here at Sounds Profitable.
The Wilford Brimley Podcast
May 08, 2024 15:05 - 9 minutes - 7.76 MBWhile podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Upcoming Podcast Upfront, Audio Creating Demand, & More
May 07, 2024 19:56 - 4 minutes - 3.44 MBHere's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. Find links to every article mentioned and find the full write-up here at Sounds Profitable.
Podcasting Prime Minister, Global Weekly Listeners, & More
May 06, 2024 20:17 - 4 minutes - 3.43 MBHere's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister Justin Trudeau is incorporating podcast appearances into his political strategy. Find links to every article mentioned and the full wri...
Podcast Advertising's Q1, The Safest Advertising Bet, & More
May 03, 2024 07:00 - 8 minutes - 6.44 MBHere's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. Find links to every article discussed and read the full write-up at Sounds Profitable.com
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
May 02, 2024 20:23 - 4 minutes - 3.47 MBHere's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering. Find links to every article mentioned and the full write-up here on Sounds Profitable.com
Podcast Advertising - The Safest Bet in a Risky Landscape
May 02, 2024 14:17 - 9 minutes - 7.24 MBFor brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasting in India, Q1 Revenue Growth, & More
May 01, 2024 20:28 - 4 minutes - 3.68 MBHere's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities. Find links to every article mentioned and the full write-up here on Sounds Profitable.
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
April 30, 2024 20:29 - 4 minutes - 3.76 MBHere's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum. Find links to every article mentioned and the full write-up here on Sounds Profitable.
March's Top Podcast Advertisers, Growing YouTube Shorts, & More
April 29, 2024 21:23 - 4 minutes - 3.44 MBHere's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising. Find the full write-up and links to everything mentioned right here on Sounds Profitable.com
Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
April 26, 2024 07:00 - 9 minutes - 7.88 MBHere's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
April 25, 2024 23:17 - 3 minutes - 2.78 MBHere's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
April 24, 2024 20:18 - 4 minutes - 3.46 MBHere's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
That Was Us: Dialing in the Rewatch
April 24, 2024 07:00 - 10 minutes - 13.9 MBWhat does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. Written by Bryan Barletta and Gavin Gaddis Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Pro...
Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
April 23, 2024 20:02 - 4 minutes - 3.72 MBHere's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live. Find links to every article mentioned and the full write-up here at Sounds Profitable.com
Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
April 22, 2024 20:51 - 4 minutes - 3.82 MBHere's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective. Find links to every article mentioned and the full write-up here at Sounds Profitable.com
Sports Fans Love Audio, Creator Funding Surges, & More
April 19, 2024 07:00 - 8 minutes - 6.68 MBHere's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station. Find links to every article mentioned and the full write-up here at Sounds Profitable.com
UK Election Advertising, SXM Sports Audio Study, & More
April 18, 2024 19:30 - 5 minutes - 7.41 MBHere's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year. Find links to every article mentioned and the full writeup here on Sounds Proftiable.
Digital Audio Ads Growing, JAR Audio Pilot Competition, & More
April 17, 2024 19:15 - 4 minutes - 3.23 MBHere's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway. Find links to every article mentioned and the full writeup here on Sounds Proftiable.
IAB Revenue Report, ARN Path to SCA, & More
April 16, 2024 19:30 - 4 minutes - 3.83 MBHere's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. Find links to every article mentioned and the full writeup at Sounds Profitable.com
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
April 15, 2024 19:48 - 4 minutes - 4.54 MBHere's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com
The Roost Acquired by Night, True Crime's Success in Podcasting, & More
April 12, 2024 07:00 - 9 minutes - 7.53 MBHere's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this week in podcast acquistions with The Roost and Neon Hum, The Breakfast Club flexes podcastings' journalistic might, Signal Hill Inights tests the power of 'talent-read' ads, and Gen Alpha's getting into sports. Find links to every article mentioned, the full write-up, and subsribe to the newsletter version here on Sounds Profitable.
Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More
April 11, 2024 20:11 - 5 minutes - 4.46 MBHere's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable.
Bartlett Founds Flight Studio, New Podcast Ad Research, & More
April 10, 2024 20:15 - 4 minutes - 3.6 MBHere's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "talent read" ads, and Steven Bartlett teams up with Telling Media co-founders to launch Flight Studio. Find links to every article mentioned and the full write-up, including today's research database snapshot, right here on Sounds Profitable.
How to Embiggen Podcasting
April 10, 2024 07:00 - 8 minutes - 6.43 MBBeing overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Night Acquires The Roost, Gen Alpha's Loving Sports, & More
April 09, 2024 20:55 - 5 minutes - 4.54 MBHere's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alpha's growing sports fandom, and the trouble with trying to change TV upfronts. Find links toe verything mentioned and the full write-up on Sounds Profitable.
L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
April 08, 2024 19:00 - 4 minutes - 3.54 MBHere's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams shows podcasting's power for hard-hitting questions, and Digiday looks at the factors that could affect ad tech M&A this year. Find lnks to everything discussed and the full write-up on Sounds Profitable.
Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
April 05, 2024 07:00 - 9 minutes - 17.6 MBHere's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.
Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
April 04, 2024 19:58 - 4 minutes - 3.22 MBHere's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters. Find links to every article mentioned and the full write-up at Sounds Profitable.com
Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
April 03, 2024 20:15 - 5 minutes - 4.47 MBHere's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.
Retail Media x Audio, Podcasting's PR Power, & More
April 02, 2024 19:40 - 5 minutes - 4.36 MBHere's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving. Get links to every story mentioned as well as the full write-up on Sounds Proftiable.
Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
April 01, 2024 20:05 - 5 minutes - 4.53 MBHere's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams. Register now for The Ad Bargain's debut webinar. Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.
Audible Grows Originals, True Crime's Advertiser Appeal, & More
March 28, 2024 19:05 - 4 minutes - 10.4 MBHere's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers. Find links to everything discussed and the full write-up on Sounds Profitable.
2024 Ambies Winners, Top Executives Love Podcasts, & More
March 27, 2024 23:00 - 4 minutes - 9.27 MBHere's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. Find links to everything mentioned in today's episode and the full w...
Political Podcasting Survey, Spotify's Education Experiment, & More
March 25, 2024 19:37 - 4 minutes - 3.5 MBHere's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. Find links to everything mentioned and the full write-up here ...
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
March 22, 2024 07:00 - 8 minutes - 6.79 MBHere's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. Find links to every article mentioned in this episode and the full write-up here on our website.
AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
March 21, 2024 20:20 - 5 minutes - 4.67 MBHere's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable.
Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
March 20, 2024 21:25 - 5 minutes - 4.38 MBHere's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Owning Podcasting’s Responsibility
March 20, 2024 07:00 - 10 minutes - 8.55 MBPodcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder. Written by Bryan Barletta Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
March Madness Podcast Potential, YouTube's Teen Userbase, & More
March 19, 2024 20:03 - 5 minutes - 4.69 MBHere's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. Find links to everything discussed and the full write-up right here on Sounds Profitable.
Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
March 18, 2024 20:23 - 6 minutes - 4.85 MBToday in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.
Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
March 15, 2024 07:00 - 7 minutes - 6.35 MBThis week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything me...
U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
March 13, 2024 19:50 - 4 minutes - 3.43 MBHere's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies. Catch links to every story mentioned and the full write-up here on Sounds Profitable.