Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

Sounds Profitable

English - April 22, 2024 20:51 - 4 minutes - 3.82 MB - ★★★★★ - 4 ratings
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Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective.

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