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Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Sounds Profitable
English - September 11, 2023 19:43 - 5 minutes - 4.68 MB - ★★★★★ - 4 ratingsBusiness News Tech News podcasting smart speakers streaming audio social audio apple clubhouse spotify youtube pandora Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cannabis Ads Coming Soon to Spotify by Thomas EdwardWhy Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermottYouTube is going to remove some ad controls for creators by Jay Peters…as for the rest of the news: Reuter’s CRO Eric Dantez appears on the Digiday Podcast to discuss political advertising and AI’s role in the company, Universal Music Group has reached a deal with French music streamer Deezer to pay high-traffic artists more per-stream, Digiday covered sports streamer DAZN’s cautious journey into programmatic advertising, and an agency expert shares 5 current ad trends to pay attention to.