Sounds Profitable
479 episodes - English - Latest episode: 25 days ago - ★★★★★ - 4 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories
December 01, 2022 21:00 - 12 minutes - 11.5 MBThis week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one of which sounds like a cool robot. New auto-playing Samsung app spikes downloads. Manuela: Our top story this week, fitting for a holiday weekend, is one of collaboration and teamwork against all odds. Last week Samsung launched the Listen tab on Samsung Free, a media streaming app pre-instal...
Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin
November 30, 2022 10:00 - 44 minutes - 41.1 MBMultitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a win-win The Multitude Podcasting Conference How Amanda and team build engaged audiences Why Multitude can’t scale tenfold (but maybe th...
Creating Podcast Subscription Awareness
November 29, 2022 10:00 - 8 minutes - 8.08 MBThis week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with...
The Current State of Subscription Podcasting
November 22, 2022 10:00 - 10 minutes - 10 MBThis week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron S...
Apple Podcasts is using machine learning to tag episodes and 7 other stories
November 17, 2022 22:01 - 10 minutes - 10.2 MBThis Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of To...
Apple Podcasts is using machine learning to tag episodes and 7 other stories
November 17, 2022 22:01 - 10 minutes - 10 MBThis Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of ...
Podcasting, Audiobooks, And The Third Thing
November 15, 2022 15:33 - 15 minutes - 14.2 MBPodcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com...
Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories
November 10, 2022 21:00 - 12 minutes - 11.3 MBThis week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There’s no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBr...
Is It Time To Rethink Promo Codes?
November 09, 2022 10:00 - 23 minutes - 21.5 MBWhat’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn about: A promo code that’s been living rent free in Arielle’s head for 5+ years Why promo codes ...
Radio's Seven Warnings For The Podcast Industry: Part 2
November 08, 2022 10:00 - 16 minutes - 15.1 MBThis week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
November 03, 2022 20:00 - 9 minutes - 8.64 MBThis week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts. Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to Amazon Prime subscribers. Previously, Amazon Prime members had access to a limited batch of 2 million songs from Amazon Music’s extensive library....
Radio's Seven Warnings For The Podcast Industry: Part 1
November 01, 2022 09:00 - 19 minutes - 17.8 MBThis week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
October 27, 2022 20:00 - 10 minutes - 9.8 MBThis week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means politic...
Two Years Later
October 26, 2022 11:00 - 34 minutes - 32 MBWhat’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about: What it means to be a Sounds Profitable partner Where we think Sounds Profitable will be in another two years Our upcoming research initiatives AKA what we’ll be exploring n...
Where Your Podcast Plays Matters More Than You Think
October 25, 2022 09:00 - 9 minutes - 8.96 MBWhat does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See ...
TikTok spotted scraping podcast feeds & 8 Other Stories
October 20, 2022 20:00 - 10 minutes - 10.2 MBThis week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report debuts next week, and Digiday research shows publishers are warming more to programmatic. Evidence suggests TikTok to explore podcasts. Manuela: TikTok is coming to podcasting, or at least it looks to be that way from the breadcrumb trail of hints the company has left behind over the past year....
What Does the Competitive Landscape for Podcasting Really Look Like?
October 18, 2022 09:00 - 8 minutes - 7.84 MBThere are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
October 13, 2022 20:03 - 9 minutes - 9.23 MBThis week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcasting hosts arrive in the US. ESPN Nears Large New Partnership With DraftKings Manuela: Last Thursday Ed Hammond and Crystal Tse of Bloomberg covered an anticipated deal between ESPN and sports-betting firm DraftKings. According to an update to the piece, DraftKings’ stock rose as much as 8.8% i...
Does Podcasting Have an Ad Frequency Problem?
October 11, 2022 09:00 - 8 minutes - 7.6 MBAs interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Podscribe DD: https://soundsprofitable.com/article/podscribe Thoughtleaders: https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers. Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner...
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
October 06, 2022 20:00 - 9 minutes - 8.67 MBThis week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today’s first segment we’re going to cover two recent pieces about industry growth. First, Kurt Hanson’s Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard’s presentation of Edison Research media involve...
Is It Time To Rethink Promo Codes?
October 05, 2022 09:00 - 5 minutes - 4.95 MBWith the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy informati...
Sounds Profitable - Two Years Later
September 30, 2022 19:07 - 8 minutes - 7.54 MBSounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of S...
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
September 29, 2022 20:00 - 11 minutes - 10.5 MBThis week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads Manuela: Our first story is a big one! This Tuesday, Bloomberg’s Ashely Carman published a piece reporting on the discovery that podcast companies are serving podcast players as ads in mobile games. For those not hip to mobile gaming: free-to-play mobile video games ...
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
September 22, 2022 20:00 - 12 minutes - 11.4 MBThis week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started. Serial and the importance of content curation. Manuela: Last week news broke that prosecution would petition for the release of Adnan Syed, whose case was the subject of the first season of Serial. Since then Syed has been officially released. ...
Inaugural Business Leaders Summit Recap
September 21, 2022 10:00 - 28 minutes - 26.3 MBIn this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut. Listen to learn about: Dynamic ad insertion and video trends among our sponsors. Tom’s Podcast Movement takeaways. What happened at the Sounds Profitable Business Leaders Summit Here’s our favorite idea from this conversation: “When things don’t seem settled in the space, try ...
One Key To Growing Podcasting We Take For Granted
September 20, 2022 09:00 - 13 minutes - 12.5 MBWe talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
September 15, 2022 20:00 - 10 minutes - 9.46 MBThis week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday’s Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day’s newest publication about the...
Programmatic Advertising for Buyers
September 13, 2022 09:00 - 9 minutes - 8.83 MBSeptember 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
September 08, 2022 20:00 - 10 minutes - 9.46 MBThis week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix’s ad plans so far Shreya: Once again we bring you an article that doesn’t feature the world “podcast”, but could have big implications for the industry. Last Friday Kelsey Sutton published a brief roundup of all the news about Netflix that had dropped during t...
100 Years of Audio Advertising
September 07, 2022 10:00 - 40 minutes - 37.5 MBIn this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertising How audio ads have grown since. What we can learn from the evolution of audio ads Here’s our favorite idea from this conversation: “History doesn’t repeat itself, it rhymes.” - Mark Twain. Links: Bryan Barlet...
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
September 06, 2022 09:00 - 13 minutes - 12.8 MBThere's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
September 01, 2022 20:00 - 10 minutes - 10.3 MBThis week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected. Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms. Manuela: Marketing Brew’s Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic co...
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
August 30, 2022 09:00 - 15 minutes - 14.7 MBIn three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
The Future of Brand Safety & Suitability for Audio
August 24, 2022 09:00 - 44 minutes - 40.6 MBIn this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisers How context and nuance play into the brand safety and suitability conversation The Sounds Profitable Business Leaders Summit The consol...
Podcast Ad Delivery: Make Better Sandwiches
August 23, 2022 09:00 - 6 minutes - 6.29 MBEven with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
August 18, 2022 20:00 - 12 minutes - 11.3 MBThis week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw’s Bloomberg piece from last Wedn...
The Podcasting Problem Hiding in Plain Sight
August 16, 2022 09:00 - 8 minutes - 7.5 MBSurvey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Podcast Quarterly Earnings & 6 Other Stories
August 11, 2022 20:00 - 9 minutes - 8.82 MBThis week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope you’re ready for some earnings reports, because we’ve got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday https://www.marketingbrew.com/stories/2022/08/03/spotify-siriusxm-and-acast-report-growing-podcast-ad-biz-in-q2?mid=4afb33bb7ffe284d84066...
How To Approach A Podcast Industry-Wide Education Initiative
August 10, 2022 09:00 - 37 minutes - 34.2 MBIn this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the la...
Programmatic Advertising for Podcasters: How to Get Started
August 09, 2022 09:00 - 9 minutes - 8.78 MBThe Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simple plan to get you up and running. Credits: Written & Editing by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofi...
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
August 04, 2022 20:00 - 9 minutes - 9.27 MBThis week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and two perspectives on the downturn ad economy. New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, covered a new trademark application for a service called TikTok Music. As the simplistic name suggests, TikTok parent company ByteDance cou...
Shameless Acquisition Target - Episode Drop
August 03, 2022 10:00 - 35 minutes - 32.7 MBWe're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enemies) get rich, rich, rich selling their shows and companies to other bigger shows and bigger companies, longtime podcast executive Laura Mayer has decided to get hers. To do this, she'll speak to straight-up geniuses in the worlds of podcasting, entertainment, and business to understand what valu...
What Garth Brooks Can Teach Us About Podcast Ads
August 02, 2022 10:00 - 11 minutes - 10.9 MBAre programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced with Spooler.fm Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Reporting On The Business Of Podcasting
July 24, 2022 16:00 - 31 minutes - 29.3 MBBryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for: How Alyssa found this beat What Alyssa looks for in a story How to become a source for Alyssa and other marketing/advertising-focused publications that cov...
Acast Buys Podchaser & 6 other stories for July 21, 2022
July 21, 2022 20:00 - 11 minutes - 11 MBThis week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaserhttps://podnews.net/press-release/acast-podchaser “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading glob...
Acast Buys Podchaser & 6 other stories for July 21, 2022
July 21, 2022 20:00 - 11 minutes - 11 MBThis week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal. “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast databa...
Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022
July 14, 2022 20:00 - 11 minutes - 10.6 MBThis week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcasters use DAI, and Anchor’s co-founder finds RSS standards restrictive to innovation. While a significant portion of the United States was recovering from an excessive amount of explosive devices used over the holiday weekend, Blubrry announced a new way for podcasters to present themselves to pot...
Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022
July 07, 2022 20:00 - 11 minutes - 10.6 MBThis week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously. Last Friday the Edison Research blog posted “https://www.edisonresearch.com/podcastings-opportunity-in-wide-open-spaces/” In addition to reminding readers of The Chicks’ 1998 single from their fourth studio album, the post hi...
Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022
June 30, 2022 20:00 - 10 minutes - 9.8 MBThis week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you’ll indulge us a bit of self-promotion, the first ever Sounds Profitable report has been delivered! On Tuesday Sounds Profitable hosted a first-of-its-kind presentation of https:...
SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads
June 26, 2022 16:00 - 17 minutes - 16.6 MBBrand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-founder of Check My Ads on the show earlier this year. Personally, as an individual, I support their movement and contribute to it every single month. I highly recommend listening to this episode, subscribing to their newsletter, and throwing a few bucks towards the only non-profit ad watchdog in ex...