Floor Academy - Helping flooring, tile and stone contractors own an asset
465 episodes - English - Latest episode: 1 day ago - ★★★★★ - 16 ratingsFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
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Episodes
I am on an Emotional Rollercoaster - Natalie Hall - Artistry in Tile
April 24, 2024 07:00 - 1 hour - 60.2 MBStarting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your own and yet no one is telling you how to do it. Natalie Hall, owns and operates Artistry in Tile in Hudson, WI. From the age of 12 she studied under her father...
We’re Not So Different - Tom Cockerill - Cockerill & Co.
April 17, 2024 07:00 - 1 hour - 62.2 MBWhat’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions have that big of an effect on what you can accomplish? Tom Cockerill is the co-owner of Cockerill & Co with his wife Sarah. They own and operate and hardwood san...
Ken Ballin's $2500 Backsplash - Ken Ballin - Skyro Floors
April 15, 2024 07:00 - 1 hour - 48 MBHow much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work. Support the show
Firing Clients - Sarah Thelen - S. Thelen Construction
April 10, 2024 07:00 - 1 hour - 48.6 MBHow do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason and it is ok to use them. Sarah Thelen came up as a finish carpenter before moving into doing remodels under her company S. Thelen Construction in 2017. She is a...
Exiting the Field - Matt Garcia - Craftsman Hardwood Flooring
April 03, 2024 07:00 - 1 hour - 49.2 MBI can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crews but not be stuck in the field consistently. Matt Garcia is the owner of Craftsman Hardwood Flooring in San Angelo, TX. Over the last 24 months he has looked a...
Limbic Resonance - Alison Mullins - Rep Methods
March 27, 2024 07:00 - 1 hour - 44.4 MBAs a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t going to much of a team for very long. Alison Mullins is the author of “The Art of Selling: We Make Order Makers, Not Order Takers” & the founder of Rep Method...
The Importance of Networking - Daniel and Jose Gonzalez and Paul Stuart - The Huddle Podcast
March 20, 2024 07:00 - 1 hour - 54.8 MBDo you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business? Join Daniel and Jose Gonzalez of Preferred Flooring and Paul Stuart of Go Careera and myself as The Huddle and Floor Academy collide in this team up episode. We discuss the power of networking, how it has built our ...
Raising the Bar - Paul Stuart - Go Carrera/Stuart and Associates
March 13, 2024 07:00 - 1 hour - 50.2 MBWith over 3 billion dollars of failures annually in the flooring industry alone, the flooring tile and stone industry could stand a face lift. From the image of contractors and the level of respect they get, to the technical skills they display, and how their companies are run. The bar is easily stepped over these days by just showing up on time and doing what you say you will do, when you say you will do it. This doesn’t even yet include doing it right, sadly. Not a good look or great summa...
Engagement Pods - Shawna Bouchard - Johns Manville
March 06, 2024 07:00 - 1 hour - 52.1 MBTaking yourself to the next level on social media is no easy task. There are any number of ways to grow your audience from paying for followers to interacting with those around you, or even just putting your posts up and letting it grow organically. The views really come when people that want to see your content interact with it more often. Shawna Bouchard is a Sr. Marketing Specialist for GoBoard at JohnsManville, we will be discussing the challenge growing your audience and keeping them e...
Building An Apprentice Program - Sam Bruce - Visalia Ceramic Tile
February 28, 2024 07:00 - 1 hour - 45.1 MBI can’t find reliable help. How do I write a job description to attract people? How are you all finding employees? Everyone keeps quitting on me. What kind of SOPs do you all have in place? These questions and statements are some that I consistently see week after week in online flooring groups. One of the biggest issues small companies face are exactly these. Attracting and retaining good team members is a constant struggle even for the largest businesses, but there are ways to make it easi...
Adding Another Crew - Kara Allen - Spiegel’s Flooring
February 21, 2024 07:00 - 55 minutes - 38.3 MBIt's one of the largest hurdles in small business. How do you build past yourself? How do you get that second crew up and running and trust them when you can't be there? Where do you find them? What needs to be in place to hold them accountable? Kara Allen is part owner of Spiegel's Flooring in Sandy Lake, PA since 2020, alongside her husband, Jason, who is the lead installer. While Kara runs the showroom, is the designer and project manager, Jason is out doing the consults and measurement...
I Won't Out Work You, I'll Out Delegate You - Cody Cox - Cox Tile
February 14, 2024 07:00 - 1 hour - 42.2 MBThe internet will have you believe that if you hustle hard enough that you can accomplish anything. You can build a great business, you can have multiple successful side hustles, and plenty of time for your family as well. This attitude is super toxic and leads to a mindset that stops you from actually growing. If you work 16 hours a day or even 20 hours a day, then you can get 80 to 100 hours in a five day week. I'll even give you 7 days because you are a hustler, so that gets you 112 to 14...
Effective Leadership - Dennis DiCarlo - Kronus Software and Carpet to Go Flooring
February 07, 2024 07:00 - 1 hour - 58.6 MBGoing from owner operator to employer is a tough transition. It’s not easy to learn how to lead a team or to be able to communicate well with them. Most of us came from a system where we were not trained very well by our “leaders” and thus did not get the experience to manage a team properly. This leads to micromanagement and trust issues when you delegate out tasks. Even worse it leads us to believe that it’s not worth it to hire anyone and that we are better off just remaining as a one man...
Over 100k Embezzled: Lessons Learned - Erin Albrecht - J&R Tile
January 31, 2024 07:00 - 1 hour - 46.4 MBA common excuse to not having a bookkeeper for a business is that there is worry about their access to your accounts. There is for sure a legitimate concern here but they can be mitigated by how you set the employee or outside contractor up. What are the ways you can control access? How do you need to monitor what they are doing? What do you need to understand about bookkeeping to hold them accountable? Erin Albrecht of J&R Tile returns to the show to discuss how she had over 100k embezzle...
Investments, Retirement, and Generational Wealth - Anthony Oliver - Oliver’s Tile
January 24, 2024 07:00 - 1 hour - 43.4 MB401K’s. Medical benefits. Paid time off. Sometimes the corporate world seems better than this self employed life. All of these things are accessible as small business owners though. You can do an IRA, get benefits and build in paid time off to your rates. There are other things we can do as well to build generational wealth and set ourselves for retirement. Whether it be growing our business to have systems to run without us, investing in properties, or fining other creative ways to use your...
Consultations: Follow Up Questions - Mark Evans - SalesKit
January 17, 2024 07:00 - 58 minutes - 40.4 MBYou’re probably like me and got fed up with working for someone else and decided to take your skillset and start selling your own projects. It’s a whole new ball game compared to just doing the work and one that takes a lot of effort to figure out successfully. From what to charge, how to negotiate, what to look for in clients, and more, learning sales is a completely different animal from the technical side of installation. Many of us never receive formal training or even pick up a book on ...
Defining Your Personal Identity - Ron Nash - Laticrete
January 10, 2024 07:00 - 1 hour - 54.2 MBI heard a curious thing. Apparently is is a western civilization thing answer the question of "who are you" by listing out your job or something else that you do. Much of the world would start that off by saying I am the son or daughter of so and so. This led me to think about personal identity and especially as a business owner how it can affect us. From wanting to control everything, to advertising everywhere you go, and a company that always needs something, it's hard not to identify as t...
You Need An F U Bank Account - Shane Hubenig - Hubenig Holdings
January 03, 2024 07:00 - 1 hour - 54.4 MBIt’s very often that trades people live paycheck to paycheck or believe they have more money than they do and make purchases they really shouldn’t. Those boats, big trucks, and other toys always look so tempting and receiving that deposit check sure can bolster your bank account. That’s not where you should be making decisions from though. Actually knowing your expenses, how much money you really have in an account and holding back some retained earnings can change your life and your company...
Leveraging Your Brand - Jennifer Farrell and Michelle Swayze - Jennifer Farrell Designs and The International Surfaces Event
December 27, 2023 07:00 - 1 hour - 51.1 MBMany of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your industry? How can you use your audience to bring attention to other people’s brands while having the other company bring awareness to your brand? What kind of content...
Holding Your Marketing Agency Accountable - Brittany Murphy - One Thing Marketing
December 20, 2023 07:00 - 1 hour - 52.6 MBHow do you even know if your marketing company is taking care of you properly? What questions should you be asking them? What data are they showing you that means absolutely nothing? How can you know that your dollars spent are getting you a return? Brittany Murphy is the marketing director at One Thing Marketing. They believe in transparency, education, and honesty, which is something not all companies hold as values. With her experience working with contractors from many fields and helpi...
Build Back Better - Chuck Meyers - Meyers Flooring
December 13, 2023 07:00 - 1 hour - 53.6 MBIt has been two years since we heard from Chuck Meyers in the metro Detroit, Michigan area. The first time he joined us, he didn't know he was going broke working for the retailers at the rates he was. He used Floor Academy's Business Budgeting calculator spreadsheet, got to know his actual numbers and present the store he subbed through some real data. They raised the rates for not only him but all of the guys across the board. Now two years later, we check in on Chuck and Meyers Flooring....
Health and Wealth Investments - Andrew Lewis - 2 Ezy Tiling
December 06, 2023 07:00 - 1 hour - 48.5 MBIt's easy to get caught up in doing a project and to forget about protecting yourself. Whether that means putting on a mask to reduce dust intake, wearing your knee pads all the time, or even getting the proper tool for the job when another "will do", we only get one body and need to make it count. Andrew Lewis of 2 Ezy Tiling in Victoria, Australia has been in the tile industry for nearly 20 years. Starting an apprenticeship after grade 12 and 4 years later he was out on his own being his...
Midlife Crisis or Sabbatical? - Kevin Vogel - Reach Social
November 29, 2023 07:00 - 1 hour - 49.9 MBThe American dream is to make a name for yourself and to be able to take care of yourself and your family above a reasonable means. We have celebrities from all walks of life that we put in a limelight because they are making that dream happen. The advent of social media and short form media has brought on an entirely new segment of these celebrities that come and go as quickly as you can watch their videos. So...what is it that we really want? What is actually important and how do we get it...
Scheduling Issues - Dirk Sullivan - Hawthorne Tile
November 22, 2023 07:00 - 1 hour - 62.2 MBA large issue many contractors have is scheduling. That task does not get any easier the more you grow. In fact, it generally becomes more complicated and troublesome. There are ways to manage it though, and to make the bumps in the road become less of a hurdle and more along the lines of speed bump. Dirk Sullivan, is the owner of Hawthorne Tile in Portland, OR. No stranger to our industry or how it is run, he has been leading his company for over 20 years. Having grown it to a multimillio...
Establishing My Business After a Move - Kyle Hobby - Southern Hobby’s
November 15, 2023 07:00 - 1 hour - 52.8 MBWhen I first started Illustrious Hardwoods I made a guess to myself that it would take me 3 to 5 years to be able to develop a good work of mouth referral system for my business. I knew that I wasn’t going to blow up and be the most popular option in the community overnight. I also knew I was not going to reach that many people at first. If I averaged one project a week, that would only be 150 people in 3 years. If each of those people have a 10 person reach, then that is only 1500 people. M...
Taking the Industry for Granted - Robert Baier - Baier's Floor Covering And Inspections
November 08, 2023 07:00 - 1 hour - 70.8 MBThere is plenty in the flooring industry to take for granted. It is fairly recession proof, has a low barrier to entry, it is easy to control risk, and is generally very profitable. I don't think everyone feels that way though, nor would they want you to know these things. Whether it is manufacturers, suppliers, retailers or other installers, it seems many people want to keep their cards close to their vest. Robert Baier is owner at Baier's Floorcovering and inspections. With 30 years of ex...
Loving What I Do - Matt Wentland - Johns Manville
November 01, 2023 07:00 - 1 hour - 51 MBI’ve seen a lot of posts online where tradespeople actively discourage youth from getting in to the trades. They are hard, they will ruin you, there’s no money in them, etc. Why anyone would do something they hate so much is beyond me. I believe we all have a choice and can find things we love to do and enjoy them greatly. In fact, I’ve reinvented myself a few times. From film major and reality show camera operator, to flooring installer and boutique showroom owner, to now a guy that challen...
The Hybrid and Advanced Systems Installation Event - Brandt Garrison - Garrison Tile and Renovation
October 25, 2023 07:00 - 53 minutes - 37.1 MBTechnical knowledge in the tile and flooring industry is a dime a dozen. Call any manufacturer and you will find training easily accessible. There are many 3rd party certifications as well. All of this is great for the industry as there is no excuse to do poor work. The technical side is covered very well. What is lacking with the technical side is the ability to sell it. Introducing The Hybrid and Advanced Systems Installation Event (THASIE) coming March 2024 in Fresno, CA. Not only can you...
How Do I Increase My Showroom Traffic? - Jim Meng & David Webb - Mississippi Pro Design
October 18, 2023 07:00 - 1 hour - 48.3 MBReaching your target demographic isn’t always as easy as it seems. Just because you build it, does not mean he will come. You need to target your audience where they are at and offer to solve their problem for them. They may not even know they have the problem until you can tell them a story about someone else you helped serve and then they realize they are the exact same. Jim Meng is no stranger to business having built a Plumbing and AC business over 20 years to 4 million in revenue. He ...
I've Been Making Money By Accident - Trask Bergerson - Bergerson Tile and Stone
October 11, 2023 07:00 - 1 hour - 63.6 MBMany of us run what we would call successful companies. Some of us truly only own jobs that we make a good living from and others may have employees and delegate a bunch of tasks. No matter where you are at in the spectrum though, how many of us can truly step away from the company and it keeps going without you and sometimes, if not always, better than when you have your hands on the wheel? Trask Bergerson is a partner in Bergerson Tile and Stone in Astoria, OR. With 3 generations now in t...
Employees and Training Programs > Subcontractors - Matt Plaskoff - One Week Bath
October 04, 2023 07:00 - 1 hour - 55.1 MBIn my opinion the flooring and tile industry has one huge problem in it. The subcontracting model. You have a bunch of guys and gals that don't realize they are running a business, owning jobs and struggling to make it. Yes, there are success stories and you may be one of them, but paying a fair wage to employees and giving them opportunities to grow into new roles would do a lot more for the industry moving forward than the current system of everyone trying to fend for themselves. Matt Pla...
Mindset Coaching and Conferences - Kathy Case - Quantify North America
September 27, 2023 07:00 - 1 hour - 49.7 MBWe all know that when we look in the mirror, we need to admit we are our biggest problem. Most of us won't do it and place blame on outside circumstances instead of owning what is right in front of us. We may even read a book on mindset or go to a weekend conference and be fired up after completing the course. However, most of us never continue to do the work, and the real change only happens when you are consistent and experience hard times. How do you get to a place where you can maintain ...
Dealing With Distributors - Erin Albrecht - J&R TIle
September 20, 2023 07:00 - 1 hour - 51.5 MBAs the owner of J&R Tile in San Antonio, Texas, Erin Albrecht, is responsible for making sure the company is successful. Part of that success comes from your partnerships with your suppliers. Not all distribution houses are created equally as we will find out as we hear her story about a project turned sideways because of the contact at a distributor. Find out what kind of things we need to look for in a partnership, why a supplier may not be your best fit, and what to do when you aren't hap...
Unique Marketing Opportunities - Duane Paradis - JohnsManville
September 13, 2023 07:00 - 1 hour - 50.8 MBHow are you making sure you company stands out? We all try to offer services but how can you make a shower or a floor stand out from the rest? What is different about your work from others? Sometimes there is nothing different. The differences come from the information presented. Do you offer dustless services? Are you actually promoting them? What about the materials you use? What makes those unique and different from others on the market? How can you find ordinary everyday things to pres...
Lead Management and Rehash - JR Pentolino - Design Windows and Doors
September 06, 2023 07:00 - 1 hour - 54.8 MBI called back my client twice and texted them but they didn't respond. I think I am going to move on. This is what I do and it's a horrible way to run your small business. I know this is what a lot of you do. How many leads were not ready to close yet, how many leads needed a little more info they never got, how many leads can't find your info 12 months later when they are ready. Not everyone wants to buy right NOW! JR Pentolino owns and operates Design Windows and Doors in Ontario, CA. Wit...
Making Flooring Sexy - National Installer of the Year Competition - Paul Treanor and Beth Miller - TISE and Floor Covering Installer Magazine
August 30, 2023 07:00 - 1 hour - 47.2 MBTradespeople in general are a proud bunch. How could you not be when you spend time building things that make the world go 'round. Your communities just would not function without you. What better way to let that pride show through than putting egos up against each other to see who will be the best install in the country? The National Installer of the Year Competition was revived in 2019 at the annual International Surfaces Event in Las Vegas, Nevada. It has spent the last few years not onl...
Building A Training Program - Mark Herakovic and Gavin Swanson - MDG Flooring
August 23, 2023 07:00 - 1 hour - 57.2 MBHow do you go about training a new hire? If it is anything like the experience I got, it was discombobulated, unorganized and just tasks assigned as they came up. If there wasn't something for me to do, then I was told to watch. This experience is probably pretty similar to a lot of you. This however, is no way to train someone. Mark Herakovic is the Installation Training Manager at MDG Flooring and has designed an actual program to bring up apprentices in a short amount of time and organiz...
You're Hiring The Wrong Players - Randy Stanbury - 4 Level Coach
August 16, 2023 07:00 - 42 minutes - 29 MBI can't find good help. No one wants to work. Everyone I hire does subpar work compared to me. These are all complaints I see from contractors looking to hire employees. They are valid complaints but no one is changing their hiring process. All of us keep going back to the same well and expecting a different result. Does that really make sense? What if there was a better way to attract, retain, and educate talent? Randy Stanbury built Service Freight Systems from the ground up. With his pre...
An Attitude Of Gratitude - Jeremy Barker - Bathmatic
August 09, 2023 07:00 - 1 hour - 53.2 MBLife is a fickle mistress, you never know what it is going to throw at you. The decisions you make today, effect who you become tomorrow. Nobody likes cranky old people but they didn't turn 75 and instantly become cranky. It was a lifetime of decisions that got them to that point. Who you want to be in the future starts today! Jeremy Barker is a co-owner of Bathmatic in Ballantyne Country Club, NC. His life was seemingly normal until one day he became the one hand cut man. Despite what many...
Structuring Your Company For Success - Steve Keough - SLQK Enterprises
August 02, 2023 07:00 - 1 hour - 49.7 MBIt's easy to believe that all you have to do is go out and sell a project, deliver a result that is satisfactory and you will get paid. Then you just rinse and repeat. This is how many small businesses operate and it will allow you to scale to a few employees but it will not work long term. Where is the culture coming from, what is the long term mission, what goals need to be met to move forward, and how is the money being managed? Steve Keough has been in the construction industry for over...
Why You Need A Mentor - Shannon Vogel And Crystal Sims
July 26, 2023 07:00 - 1 hour - 51.8 MBYou learn a trade, start a business, and just keep going on your own. You can't talk with your employees, your spouse doesn't understand, and you're too busy to chat with other professionals in your field because you are always on the tools. This is no way to run a business or be a part of one. We are meant to be life-long learners. There is a reason the saying iron sharpens iron is still around and used. We need to surround ourselves with individuals who will push us to new heights. In Jan...
200th Episode Special: I Invest In You - Jamie Hedin
July 19, 2023 07:00 - 1 hour - 47.7 MBThe spouses role in a business can often go under appreciated. As business owners we don't always realize what it takes to run the other half of our lives and it's not always clear how much your spouse may be investing in you. I know for me this has been a major point of contention in my relationship with my wife and I am still figuring it out. Listen in to this week's Floor Academy Podcast where my wife, Jamie Hedin, and I sit down to discuss what investing in your partner looks like. From...
I Had To Lose It All To Grow - Jon Vanarthos - Gemini Home Remodeling
July 12, 2023 07:00 - 1 hour - 53.8 MBMany of us have tried to scale our company but struggle to find reliable employees or subcontractors. We fail to be able to trust them to complete the work orders we provide. We feel as if we are the only ones capable of doing the project correctly and to the standards that the client expects. I can tell you that you will never scale past you and a crew or two if you feel this way and can't let go. Jon Vanarthos owns and operates Gemini Home Remodeling in Fairless Hills, PA. He was always h...
Investing In Sales Training - Jim Upton - Tiger Mountain Tile
July 05, 2023 07:00 - 1 hour - 65.3 MBMany of us are so great at the trade we perform that we decide we can go and run our own business. How hard could it be? We already know the trade, we just have to sell projects, right? Do you really know how to sell though? It's more than just showing up and offering a service for a price. Let alone the million other things you take on as an owner when you form a company. Learning how to sell should be a top priority for any business owner though, because your business doesn't exist without...
Limiting Beliefs, Nutrition, and Perseverance - Amanda Vargas
June 28, 2023 07:00 - 1 hour - 50.4 MBBusiness is not a one sided operation in that if you can understand the numbers that you will be successful. If your mind and body are not in it to win it, then your company can only go so far. Undoing your headtrash, getting rid of your limiting beliefs, eating right, focusing on your physical performance, and investing in you for the long term will get you running on all cylinders and give your company more success than you could dream of. Amanda Vargas is an entrepreneur and coach, blend...
The State Of The Flooring Industry - Paul Trau - Retail Results
June 21, 2023 07:00 - 1 hour - 47 MBI've seen a lot of requests from installers looking for work lately. I've talked with a few retailers that say things have slowed. I have also talked to a bunch of people that are busier than ever still. Our current market surely is a confusing one. After shutting down most businesses for a minute, turning on the printing press, and keeping everyone locked up many of us had tons of work. Now, many are trying to figure out how to pay the bills and where the next project is coming from. Paul ...
I'm Right Here: Stop Ignoring Women - Katie Marcotte, Jennifer Barker, Ashley Singer, and Jennifer Blumer
June 14, 2023 07:00 - 1 hour - 49.9 MBIt's 2023 folks. I can't believe that this conversation even has to happen on the podcast. How an entire gender can be ignored by professionals they are asking intelligent questions to is beyond me. The only thing hotter than Phoenix currently is this episode of the Floor Academy Podcast. Katie Sue, Jennifer Lynn Barker, Ashley Singer, and Jennifer Blumer join me this week to discuss their experiences at trade shows and supply houses. You will be appalled to find out how they are ignored, o...
The Evolution of Advertising: From Newspapers to Social Media - Jason Kimmel - Flooring Liquidators
June 07, 2023 07:00 - 1 hour - 45.3 MBGoogle, Facebook, Instagram and now TikTok reign supreme as ways to engage with your audience and create leads. It wasn't that long ago though that a little extra money being spent on a yellow pages ad or a newspaper ad could get you all the leads you wanted. Much of the flooring industry still wants to operate like we do only deal with the yellow pages and newspaper ads. Jason Kimmel is a 3rd generation flooring industry professional. Growing up in the Floors To Go franchise system that h...
Key Performance Indicators: How Well Do You Really Know Your Business - Jeff Provost - Key Performance Integrators
May 31, 2023 07:00 - 1 hour - 46.4 MBI bet you are like me. As long as the bank account has some money in it, there is some money in the savings account, and the bills are paid, then you feel pretty good about your company. This mindset is absolutely detrimental to small businesses. We have no actual idea what is happening within our businesses to know if we are stalled out, moving forward or shrinking. If we are counting on our profit and loss statements to tell us, then we are using a lagging indicator and it is already too ...
Investing In Your Clients: Know Your Values - Seth Hanson - GoBoard/Johns Manville
May 24, 2023 07:00 - 1 hour - 45.9 MBHow many of you are truly investing in your clients? I think many of us believe we are but most of us are probably only dealing with customers and making a transaction of services for a fee. This is not a great long term plan for repeat business, continued growth, and ultimately a successful company with a great legacy and local impact. Seth Hanson, is the account manager at GoBoard a division of Johns Manville. His time is spent making sure his clients are happy and thriving by being able ...