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I hear stories from retail store owners all the time on how potential subs come in and ask if they are hiring and then the follow up is how much do you pay. This is a horrible approach in my opinion as you are your own business and need to be telling them what you expect. Besides the pay portion though, what about asking what struggles they have with their current subs or what their most common callback complaints are? Can you find a unique niche to solve for the retailer?

Kevin Wielgus is the co-owner of Floors Come True with his wife Lisa. They are based in Plainfield, IL which is a suburb of Chicago and not a small market by any means. Their competitive advantage was easily figured out when they read the negative reviews of their competitors and started solving those exact complaints while delivering all the parts people liked about the other services as well. Completing the projects has led Kevin to need many crews and he is no stranger to thinning the herd to find the subcontractors for his business.

Listen in to this week’s episode of the Floor Academy Podcast as we talk about how you as a business owner and installation company need to approach retailers to find the best fit for each of you, maximize the partnership, and stand out from your local competition.

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