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The economy ebbs and flows which means our businesses do as well. Some are better at planning ahead than others. For those that may be struggling to find work right now with an economy with rampant inflation and the lower income levels and middle class starting to feel the squeeze, we need to get creative to find clients. It’s not the same as it was just 3 years ago where as long as you had a phone number and a pulse you could land a project. How do you find a way to separate yourself from the pack and stand out when so many are doing exactly what you do?

No stranger to Floor Academy, Ken Ballin, makes a return to spitball some ideas on getting creative to have your company be top of mind. Find out what we can change about our offers and how we present them, to hearing entirely new ways to sell something you are probably already offering. This week’s podcast is one you won’t want to miss even if you are busy.

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