The Profitable Wellness Expert artwork

The Profitable Wellness Expert

95 episodes - English - Latest episode: 24 days ago - ★★★★★ - 1 rating

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them?

Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022.

Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.

If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you.

If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place.

If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.

Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.

Health & Fitness Business Entrepreneurship coach wellness businesscoach businessofwellness clients entrepreneur expert expertbusiness fitness founder
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Episodes

Ep 80. 6 Ways To Create Better Client Boundaries

April 04, 2024 10:00 - 16 minutes - 23 MB

“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients.  If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, ...

Ep 79. Is The Wellness Industry Saturated?

March 28, 2024 10:00 - 17 minutes - 23.6 MB

It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their...

Ep 78. 3 Common Mistakes You’re Making On Discovery Calls (And How To Avoid)

March 21, 2024 10:00 - 27 minutes - 38.1 MB

You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as ove...

Ep 77. What You Think Clients Want Vs. What They Really Need

March 14, 2024 10:00 - 18 minutes - 25.5 MB

So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including:  ➖ Why volume doesn’t correlate with value ➖ How to create a safe and...

Ep 76. The Identity Of A Profitable Wellness Expert

March 07, 2024 10:00 - 17 minutes - 23.6 MB

Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-ch...

Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert

February 29, 2024 10:00 - 21 minutes - 30.2 MB

The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both pers...

Ep 74. How The Wellness Industry Is Changing For Experts in 2024

February 22, 2024 10:00 - 19 minutes - 27 MB

Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Wh...

Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)

February 15, 2024 10:00 - 20 minutes - 27.8 MB

Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for ot...

Ep 72. 4 Lessons From Our Highest Revenue Month

February 08, 2024 10:00 - 31 minutes - 43.5 MB

I don’t usually use the podcast to share with you, directly, what I’m doing in my business.  In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that.   Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid! ➖ Whether you actually need to believe that success is possible? ➖ Why it’s easier to build a very com...

Ep 71. Who Is The “Ideal Client” For A Wellness Expert?

February 01, 2024 10:00 - 20 minutes - 28.6 MB

Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client who you’ll LOVE working with ➖ How to set these standards in your own life so that you naturally attract this type of person ➖ Examples of t...

Ep 70. Do This Every Day To Get More Clients

December 21, 2023 10:00 - 21 minutes - 28.8 MB

If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the idea of making regular offers ➖ The most important mindset shift that will enable you to do this with confidence ➖ Exactly HOW to make dail...

Ep 69. Playing The Long Game In Business With Nutritionist Pippa Campbell

December 14, 2023 10:00 - 42 minutes - 58.9 MB

She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how. Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist. We talk about: ➖ Why it’s so important to have...

Ep 68. 5 Things That Will Make 2024 Financially Successful For Wellness Experts

December 07, 2023 10:00 - 22 minutes - 30.6 MB

It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more money, including: ➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority) ➖ Why providing unparalle...

Ep 67. How To Become More Accessible As A Wellness Expert

November 30, 2023 10:00 - 16 minutes - 22.2 MB

As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact! Tune into this episode to learn: ➖ Why you’...

Ep 66. 7 Things That Helped Me Fall In Love With Social Media

November 23, 2023 09:46 - 25 minutes - 35.6 MB

Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including: Why being laser-focused on who you serve makes content EASY to make How your ego might be getting in the wa...

Ep 65. How To Sell You Expertise To Anyone

November 16, 2023 10:00 - 24 minutes - 33.8 MB

Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same… To find out if and how you can help your prospect; and if you can, give them the next steps. In this episode, I’m unpacking the keys to an effective sales call, including: – The 6 stages you’ll need to move a prospect through to get the sale – What happens if your sales calls lack structure  – Why you think you’re bad at sales (and how to change that) – The 6 key...

Ep 64. Do You REALLY Want To Change Lives?

November 09, 2023 10:00 - 21 minutes - 30 MB

The answer to this question might seem obvious. Yes, of course you want to change lives. But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand. In this episode, I’m challenging you to consider: – Whether your desire to change lives is matched by your desire to master the business side of things – Whether your conviction is great enough to get you through the hard moments of rejection, d...

Ep 63. 5 Types Of Content Every Wellness Expert Should Share

November 02, 2023 10:00 - 22 minutes - 31.3 MB

If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert… And I mean content that moves people into ACTION (i.e. buying from you and not just likes)... Then this episode is for you. In it, I’m sharing 5 types of content that will help you to: – Build a reputation as someone who is an EXPERT in their field – Showcase your knowledge in a way that attracts paying clients (not other experts) – Create content that connects more deeply – Leverage client...

Ep 62. Overcoming The Fear Of Selling With Nutritionist Nicola Moore

October 26, 2023 10:00 - 1 hour - 82.5 MB

Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client… In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business. In this episode, Nicola reveals, with refreshing honesty: – Her journey with money and getting comfortable raising her price – How she’s mastered client deliver...

Ep 61. What You Need To Know About Consistency As A Wellness Expert

October 19, 2023 10:00 - 33 minutes - 45.7 MB

Real trust from your audience (the kind that makes them buy from you) isn’t easy to build… It takes time and it requires you to be someone that is dependable. In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters. We’ll dive into: – Why consistency matters (and how it translates into sales) – What happens if you’re not consistent (from a trust perspective) – H...

Ep 60. Mastering Business Strategy With Children’s Dietitian Sarah Almond-Bushell

October 13, 2023 10:00 - 50 minutes - 70 MB

What if you stopped worrying about giving away your best ideas and instead, embraced it? In this episode, my guest Sarah Almond-Bushell, a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profitable business. Sarah shares a candid look behind the scenes of her successful online business, as we explore: – Sarah’s willingness to learn ...

Ep 59. Should You Use Your Name OR A Brand?

October 05, 2023 10:00 - 20 minutes - 27.7 MB

To use your name OR not to? That is the question! I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand. If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you. I’m going to help you to: - See the pros and cons of brand name vs personal name  - Share a real exam...

Ep 58. Here’s Why You Aren’t Getting Engagement On Your Content

September 28, 2023 10:00 - 15 minutes - 21.5 MB

Everyone says to be visible… but you show up, share great content and NOTHING happens. If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you.  I’m teaching you: - Why your current content is better suited to your colleagues than your ideal client - The disconnect between what you know about your ideal client and what they know about themselves  - What your ideal client REA...

Ep 57. Why Aren’t People Booking A Free Call With You?

September 21, 2023 10:00 - 18 minutes - 25.4 MB

What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working. You’ll learn: - Why the majority of people don’t want to get on a call with you – even if it’s “free” - What the actual customer journey looks like – from finding you for the first time ...

Ep 56. 3 Things To Remember When You Hear “No” On A Sales Call

September 14, 2023 10:00 - 22 minutes - 30.4 MB

That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert. In this episode – I’m giving you a big, virtual hug and reminding you of the 3 most important things to remember when you he...

Ep 55. Why You Shouldn’t Launch An Online Course

September 07, 2023 10:00 - 30 minutes - 41.8 MB

Those “passive income” promises sound awfully alluring…  In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert. I’m also sharing my own experience with the demands on building an online course so that you can learn: - That anyone can create an online course – but why not everyone should! - What “passive” revenue REALLY means and the reality of building an onli...

Ep 54. 5 Signs It’s Time To Invest In Your Business

August 31, 2023 10:00 - 22 minutes - 31.2 MB

You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this episode, I want to try and change your perception of investing in your business. What if you could invest in your business: - Knowing that i...

Ep 53. Here’s why most wellness experts aren’t making money

August 24, 2023 10:00 - 19 minutes - 27.2 MB

The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. “What if I make a lot of money and people think I was only in it for that?” “Healthcare and wellbeing services should be available to everyone… I can’t charge that much” I answer these questions and more in this episode.  The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness ex...

Ep 52. From Public Health To Entrepreneurship With Dr Rupy Aujla

August 17, 2023 10:00 - 58 minutes - 80.5 MB

Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In this episode, he opens up about: Finding peace with his entrepreneurial drive to build a profitable business AND change lives What his motivat...

Ep 51. 5 Questions To Answer So That Your Audience NEED To Buy From You

August 10, 2023 10:00 - 22 minutes - 30.4 MB

Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them. So, in this episode, I’m explaining why: You must be focusing on helping your clients to see t...

Ep 50. Lessons From 10 Years In Business With Dr Hazel Wallace

August 03, 2023 10:00 - 56 minutes - 77.3 MB

She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”. That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer… But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too. In this episode, Hazel and I talk about: The early, mess...

Ep 49. Why Your Clients Aren’t Giving You Testimonials (And How To Change That)

July 27, 2023 10:00 - 23 minutes - 32.6 MB

Everybody knows that word-of-mouth is the most powerful marketing tool of all. In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise.  But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it. We’re talking about: Why social proof is so powerful (including how “trust transfer” works to get you clients) The reasons why you aren’t getting testimon...

Ep 48. 5 Things You Should Say YES To As A Wellness Expert

July 20, 2023 10:00 - 20 minutes - 27.5 MB

This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert. My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming. This show is designed to teach ...

Ep 47. Your Secret Weapon For Growth with Jody Shield

February 23, 2023 10:45 - 57 minutes - 78.8 MB

It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty “woo woo”. She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking. Upon meeting her for the first time, I remember feeling as if she could see into my soul. In today’s episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business ...

Ep 46. How To Overcome The Fear Of Criticism with Nichola Ludlam-Raine

February 16, 2023 10:45 - 50 minutes - 68.7 MB

A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”.  It’s a very real fear, and one many of my most successful clients have had to live through. In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board! My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and other leading media outlets… deeply respected as an...

Ep 45. Why 1:1 Is Actually Critical For Wellness Experts

February 09, 2023 10:45 - 23 minutes - 32.7 MB

“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before. But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted. You see… 1:1 rarely is sustainable… But for SO many reasons, it’s also really, really important. In today’s episode of EXPERTS, I’m giving this statement a bit more context. You’ll hear me talk about: Why working with clients 1:1 is critical to help you build confidence, demand for your expertise, a...

Ep 44. The Secret To Driving Change with Dr Heather McKee

February 02, 2023 10:45 - 1 hour - 98.2 MB

This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine.  Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business. With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Deloitte and more – Heather has built an expert business that truly works for her, rather than t...

Ep 43. Figuring It All Out with Lydia Kimmerling

January 26, 2023 10:45 - 45 minutes - 62 MB

In this week’s episode of EXPERTS, I welcome my first guest in a little while.  Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches. But it hasn’t always been sunny island living and happy days. In this episode, we unpack Lydia’s business journey and dive into: How she picked herself back up when her first membership offering failed The grassr...

Ep 42. 3 Mistakes That Are Stopping Your Growth (And Exhausting You, Too!)

January 19, 2023 10:45 - 26 minutes - 37.1 MB

The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing. There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them. We’re talking about why experts need to: Stop deviating from a clear, simple, laser-focused business model and getting distracted by “s...

Ep 41. 4 Trends Changing The Game For Wellness Experts

December 22, 2022 10:45 - 24 minutes - 34.2 MB

The landscape for experts in the wellness industry is changing.  These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise! In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness. We’re talking about: Why the proliferation of influencer-type experts in wellness is both a blessing and a curse for yo...

Ep 40. Everything Is Working Out (Even When It Isn't)

December 15, 2022 10:59 - 40 minutes - 55.9 MB

In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years. You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven. We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievements and creations together. You’ll get an insight into: ➤ Why life is working out for you, ...

Ep 39. One Door Closes, Another Opens

December 09, 2022 10:55 - 26 minutes - 36.3 MB

In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors. In this episode, I’m sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action.  I’m talking about: ➤ Why your entrepreneurial ide...

Ep38. I’ve Been Hiding… Here’s Why

December 07, 2022 11:00 - 33 minutes - 31.5 MB

After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making.   In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far…   And why it has concluded with my exit from the business I founded 8 years ago.   It’s official – Welltodo is now part of Fitt Insider.    In this honest conversation, I am sharing: ➤ Why and how I started Welltodo ➤ When I...

Ep 37. Becki Rabin on Evolving Your Expertise & Manifesting A Business That Lights You Up

June 09, 2021 04:00 - 55 minutes - 51.6 MB

My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field.   In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too.    We talk about why it’s so critical to get started and why this enabled Becki to lean int...

Ep36. Roger Frampton on Why You Should Just Start Even if You Don’t Think You’re Ready To

June 02, 2021 04:00 - 52 minutes - 49.1 MB

My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success.    Roger and I talk about why it’s been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the heart of building a career that you are truly passionate about and the advice that has shaped...

Ep35. Kimberley Wilson on Being a Credible Voice in a Noisy Industry

May 26, 2021 04:00 - 49 minutes - 45.8 MB

My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business.    In this episode, I’m quizzing Kimberley on how she’s drawn in such a vast and highly-engaged audience – by focusing her message, being clear on her values, and knowing what she...

Ep34. Koya Webb on Building a Team that Gives You the Freedom to Scale

May 19, 2021 04:00 - 46 minutes - 43.2 MB

My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy.    In this episode, we talk about why building a s...

Ep33. Jacqueline Hurst on Cultivating the Confidence to Trust Yourself

May 12, 2021 04:00 - 37 minutes - 35 MB

My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today.    Jacqueline talks about how she attracted clients in the beginning and how conquering her own limiting beliefs has been key to building an expert busine...

Ep32. Naomi White on The Power of Building Authentic Relationships

May 05, 2021 04:00 - 50 minutes - 47.4 MB

My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women’s Health, etc, then this episode is a must-listen.  Naomi and I are talking about ...

Ep 31. Hollie Grant on Challenging Fitness Industry Norms and Playing The Long Game

April 28, 2021 04:00 - 56 minutes - 52.2 MB

My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making.    In this episode we’re diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fitness, Hollie is open, candid and refreshingly honest about the highs and lows of building an expert business.  We talk about money, launc...