Demystifying Data
73 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 2 ratingsThe Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do.
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Episodes
Working Remote - PortMA's Tools and Approach
March 25, 2020 05:00 - 7 minutes - 6.87 MBIn this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry. The De...
Episode 35: Working Remote - PortMA's Tools and Approach
March 25, 2020 05:00 - 7 minutes - 7.11 MBIn this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry. The Demysti...
Use Case Study - Fixing Common Field Staff Performance Issues
March 18, 2020 05:00 - 13 minutes - 12 MBIn this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less). This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled. Da...
Episode 34: Use Case Study - Fixing Common Field Staff Performance Issues
March 18, 2020 05:00 - 13 minutes - 12.2 MBIn this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less). This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled. Data in...
Part 2 - Interview with Isaac Simpson
March 11, 2020 05:00 - 16 minutes - 14.9 MBIn this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.” In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works. Links of Inter...
Episode 33: Part 2 - Interview with Isaac Simpson
March 11, 2020 05:00 - 16 minutes - 15.1 MBIn this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.” In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works. Links of Interest ...
Episode 32: Part 1 of 2 - Interview with Isaac Simpson
March 04, 2020 13:43 - 20 minutes - 19.3 MBIn this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called The Future Party. In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development. They also talk about the tools on how ...
Part 1 of 2 - Interview with Isaac Simpson
March 04, 2020 13:43 - 20 minutes - 19 MBIn this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called The Future Party. In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development. They also talk about the tools on...
Case Study: Measuring On-Premise Experiential
February 26, 2020 05:00 - 16 minutes - 14.9 MBIn this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. A couple of examples discussed include: On-Premise interviews with consumers at bar/ sampling events In-depth Interviews with the trade/ bartenders T...
Episode 31: Case Study: Measuring On-Premise Experiential
February 26, 2020 05:00 - 16 minutes - 15.1 MBIn this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. A couple of examples discussed include: On-Premise interviews with consumers at bar/ sampling events In-depth Interviews with the trade/ bartenders The us...
Episode 30: Part 2 of 2 - Interview with Steve Randazzo
February 12, 2020 05:00 - 22 minutes - 21.3 MBIn this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’ Links Steve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival
Part 2 of 2 - Interview with Steve Randazzo
February 12, 2020 05:00 - 22 minutes - 21 MBIn this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’ Links Steve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival ...
Episode 29: Part 1 of 2 - Interview with Steve Randazzo
February 05, 2020 05:00 - 19 minutes - 17.7 MBIn this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social. Links of Interest Steve Randazzo Steve’s Twitter Pro Motion Pro Motion’s Twitter Pro Motion’s Instagram
Part 1 of 2 - Interview with Steve Randazzo
February 05, 2020 05:00 - 19 minutes - 17.4 MBIn this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social. Links of Interest Steve Randazzo Steve’s Twitter Pro Motion Pro Motion’s Twitter Pro Motion’s Instagram
CES 2020 with David Paull - Part 2 of 2
January 29, 2020 05:00 - 13 minutes - 12.7 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David on what they saw and thought when walking around the floor of CES. Delta –Technology trends intended to improve travel. Television –The evolution of TV and Audio technology will be the recreation of what the director and artist intended. Automotive - Flexible sc...
Episode 28: CES 2020 with David Paull - Part 2 of 2
January 29, 2020 05:00 - 13 minutes - 13 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David on what they saw and thought when walking around the floor of CES. Delta –Technology trends intended to improve travel. Television –The evolution of TV and Audio technology will be the recreation of what the director and artist intended. Automotive - Flexible screens...
CES 2020 with David Paull - Part 1 of 2
January 22, 2020 05:00 - 17 minutes - 16.4 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference. 1. Last 10 years and the next 10 years of electronics and how that impacts marketing 2. 5 G, the Impossible Burger and flying cars 3. How a toothbrush is going to change the world Links of Interest CES 20...
Episode 27: CES 2020 with David Paull - Part 1 of 2
January 22, 2020 05:00 - 17 minutes - 16.6 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference. 1. Last 10 years and the next 10 years of electronics and how that impacts marketing 2. 5 G, the Impossible Burger and flying cars 3. How a toothbrush is going to change the world Links of Interest C...
The Future of Consumer Tech
January 15, 2020 05:00 - 15 minutes - 14.4 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference. This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade. Links of Interest CES 2020 Oral-B IO
Episode 26: The Future of Consumer Tech
January 15, 2020 05:00 - 15 minutes - 14.6 MBThis episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference. This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade. Links of Interest CES 2020 Oral-B IO
Validating What You Think You Know With Data
January 08, 2020 05:00 - 18 minutes - 16.8 MBQuantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” So how do we collect this data? Secondary Sources: we discuss where to find it and the cost benefits of it’s use. Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices. Links of Interest http://po...
Episode 25: Validating What You Think You Know With Data
January 08, 2020 05:00 - 18 minutes - 17 MBQuantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” So how do we collect this data? Secondary Sources: we discuss where to find it and the cost benefits of it’s use. Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices. Links of Interest http://portma....
Discovering What You Don't Know with Data
December 27, 2019 00:47 - 17 minutes - 16.1 MBIn this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things. One initial question must be asked: “What kind of data do you want to collect”? Discovery or validation data? Secondary data (collected from public sources) can be very helpful. Qualitative data will often come from one of two sources: 1. IDIs (In-Depth Interviews) One individual at a time Personal experience data is gathered Wo...
Episode 24: Discovering What You Don't Know with Data
December 27, 2019 00:47 - 17 minutes - 16.3 MBIn this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things. One initial question must be asked: “What kind of data do you want to collect”? Discovery or validation data? Secondary data (collected from public sources) can be very helpful. Qualitative data will often come from one of two sources: 1. IDIs (In-Depth Interviews) One individual at a time Personal experience data is gathered Works w...
Episode 23: Setting KPIs that Won't Get You in Trouble
December 18, 2019 05:00 - 15 minutes - 14.5 MBChris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). There are three points at which benchmarks and KPIs should be considered: 1. Planning Stage – The Beginning Macro metrics need to be broken down to micro metrics. Historical data will provide for realistic planning. 2. Status Reports – The Middle Impor...
Setting KPIs that Won't Get You in Trouble
December 18, 2019 05:00 - 15 minutes - 14.2 MBChris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). There are three points at which benchmarks and KPIs should be considered: 1. Planning Stage – The Beginning Macro metrics need to be broken down to micro metrics. Historical data will provide for realistic planning. 2. Status Reports – The Middle ...
Negotiate Better Sponsorships
December 11, 2019 05:00 - 15 minutes - 14 MBIn this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers. You’ll find ideas on how to validate a venue manager’s/ producer’s performance commitments and how to choose the best sponsorship package. Chris discusses how venue type is important for consumer targeting, but event size will be your best indicator of engagement efficiency. Financial b...
Episode 22: Negotiate Better Sponsorships
December 11, 2019 05:00 - 15 minutes - 14.7 MBIn this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers. You’ll find ideas on how to validate a venue manager’s/ producer’s performance commitments and how to choose the best sponsorship package. Chris discusses how venue type is important for consumer targeting, but event size will be your best indicator of engagement efficiency. Financial benchm...
Episode 21: Tracking Satisfaction
December 04, 2019 05:00 - 15 minutes - 14.7 MBChris continues the discussion on Satisfaction Research in this podcast by discussing how to track or monitor satisfaction. The process should always start with a comprehensive research effort to identify the areas where change is needed, the specifics of what matters, and the magnitude of impact you can expect when you address points of pain. But once the KPIs have been established and customer centric initiatives have been initiated, tracking becomes an important part of the management...
Tracking Satisfaction
December 04, 2019 05:00 - 15 minutes - 14.4 MBChris continues the discussion on Satisfaction Research in this podcast by discussing how to track or monitor satisfaction. The process should always start with a comprehensive research effort to identify the areas where change is needed, the specifics of what matters, and the magnitude of impact you can expect when you address points of pain. But once the KPIs have been established and customer centric initiatives have been initiated, tracking becomes an important part of the manag...
A How-To Guide to Satisfaction Research
November 27, 2019 05:00 - 19 minutes - 17.9 MBIt’s that time of year again. Time to reflect on how well we served our Clients this past year and to plan for the next year. Listen in as Chris helps us understand how “Satisfaction Research” is really “Dissatisfaction Research” and presents a helpful guide to forming good question sets. When preparing to send out a Customer Satisfaction survey, that initial email is crucial. This podcast offers some great tips to sending out a high value email invitation to your satisfaction sur...
Episode 20: A How-To Guide to Satisfaction Research
November 27, 2019 05:00 - 19 minutes - 18.2 MBIt’s that time of year again. Time to reflect on how well we served our Clients this past year and to plan for the next year. Listen in as Chris helps us understand how “Satisfaction Research” is really “Dissatisfaction Research” and presents a helpful guide to forming good question sets. When preparing to send out a Customer Satisfaction survey, that initial email is crucial. This podcast offers some great tips to sending out a high value email invitation to your satisfaction survey. ...
How to Craft a Customer Loyalty Marketing ROI Model
November 20, 2019 05:00 - 14 minutes - 13.1 MBThis episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators. Perceived lifestyle match Expanded usage through problem solving Expectation to experience alignment Customer service channel promotion Tune in to learn how to increase loyalty and stem churn. L...
Episode 19: How to Craft a Customer Loyalty Marketing ROI Model
November 20, 2019 05:00 - 14 minutes - 13.4 MBThis episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators. Perceived lifestyle match Expanded usage through problem solving Expectation to experience alignment Customer service channel promotion Tune in to learn how to increase loyalty and stem churn. Links ...
How to Measure and Manage Cost Per Engagement
November 13, 2019 05:00 - 13 minutes - 12.4 MBOn this episode, host Chris Clegg concludes the three-part series with a review of how to analyze field staff recap data for actionable reporting. Your team has worked hard to collect good data, now it’s time to learn what to do with it all. One of the most important starting points is in keeping the end in mind. What are your goals for the data your team collected? Here are 3 important questions to ask when beginning to analyze your data: How efficiently am I reaching the righ...
Episode 18: How to Measure and Manage Cost Per Engagement
November 13, 2019 05:00 - 13 minutes - 12.6 MBOn this episode, host Chris Clegg concludes the three-part series with a review of how to analyze field staff recap data for actionable reporting. Your team has worked hard to collect good data, now it’s time to learn what to do with it all. One of the most important starting points is in keeping the end in mind. What are your goals for the data your team collected? Here are 3 important questions to ask when beginning to analyze your data: How efficiently am I reaching the right kin...
Episode 17: What are the Best Event Survey Questions?
November 06, 2019 05:00 - 19 minutes - 18.3 MBIn Episode 15 the podcast addressed what questions experiential marketers should ask field staff. This episode continues with this line of thinking to address the best event survey questions to ask of consumers. Questions such as, “How do we count impact?” or “The best time to gather onsite consumer data” are addressed. (Hint: It’s while the consumer is still on site.) All of this is done in the context of building your in-house benchmarking database. The following core consumer me...
What are the Best Event Survey Questions?
November 06, 2019 05:00 - 19 minutes - 18.1 MBIn Episode 15 the podcast addressed what questions experiential marketers should ask field staff. This episode continues with this line of thinking to address the best event survey questions to ask of consumers. Questions such as, “How do we count impact?” or “The best time to gather onsite consumer data” are addressed. (Hint: It’s while the consumer is still on site.) All of this is done in the context of building your in-house benchmarking database. The following core consum...
What Questions Should I ask of Field Staff?
October 30, 2019 04:00 - 18 minutes - 16.9 MBIn this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation. This is done with the long-term planning of developing a benchmarking database in mind. And in doing so, Chris recommends a set of metrics that will serve for future strategy development and clear benchmark comparisons for future campaigns. All in, 17 metrics are reviewed and recommended: 1. Year 2. Number...
Episode 16: What Questions Should I ask of Field Staff?
October 30, 2019 04:00 - 18 minutes - 17.1 MBIn this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation. This is done with the long-term planning of developing a benchmarking database in mind. And in doing so, Chris recommends a set of metrics that will serve for future strategy development and clear benchmark comparisons for future campaigns. All in, 17 metrics are reviewed and recommended: 1. Year 2. Number...
Case Study: How Retail Sampling Grew ROI
October 23, 2019 04:00 - 19 minutes - 17.7 MBIn this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space. The Brand Challenge: How to increase sales in a category that was quickly becoming saturated with new, fresh brands. The Campaign: Retail sampling across seven markets and 5 chains; 900 event days over four months. The Measurement Strategy: Enhanced field staff recap reporting and a brief (4 questions) consume...
Episode 15: Case Study: How Retail Sampling Grew ROI
October 23, 2019 04:00 - 19 minutes - 17.9 MBIn this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space. The Brand Challenge: How to increase sales in a category that was quickly becoming saturated with new, fresh brands. The Campaign: Retail sampling across seven markets and 5 chains; 900 event days over four months. The Measurement Strategy: Enhanced field staff recap reporting and a brief (4 questions) consumer exi...
Ranking and Diagnostic Reporting Techniques
October 16, 2019 04:00 - 14 minutes - 13.3 MBThis episode is Part III to our Data 101 series and fits nicely with Episodes 9 and 12 (Parts I and II, respectively). In this episode, Chris reviews another technique for reporting called “Ranking and Diagnostic.” Ranking and Diagnostic Reporting is a method of reporting where the metrics to be collected based on a reporting strategy that will rank order performance on a particular outcome metric based on actionable segments. And then, a series of diagnostic metrics are used t...
Episode 14: Ranking and Diagnostic Reporting Techniques
October 16, 2019 04:00 - 14 minutes - 13.6 MBThis episode is Part III to our Data 101 series and fits nicely with Episodes 9 and 12 (Parts I and II, respectively). In this episode, Chris reviews another technique for reporting called “Ranking and Diagnostic.” Ranking and Diagnostic Reporting is a method of reporting where the metrics to be collected based on a reporting strategy that will rank order performance on a particular outcome metric based on actionable segments. And then, a series of diagnostic metrics are used to def...
Episode 13: Management by Exception in Data Dashboards
October 09, 2019 04:00 - 14 minutes - 13.6 MBThis podcast serves as a Part II to an earlier episode. In Part I, titled, “Making Better Decisions with Data (Episode 9)” Chris outlined basic thinking around how to develop and execute a data project by keeping cause and effect in mind. In this second part, Chris continues along this same vein of logic to describe a dashboard reporting philosophy defined best as a Management by Exception approach to reporting. In situations where your outcomes metrics are a score, rating, or otherwis...
Management by Exception in Data Dashboards
October 09, 2019 04:00 - 14 minutes - 13.3 MBThis podcast serves as a Part II to an earlier episode. In Part I, titled, “Making Better Decisions with Data (Episode 9)” Chris outlined basic thinking around how to develop and execute a data project by keeping cause and effect in mind. In this second part, Chris continues along this same vein of logic to describe a dashboard reporting philosophy defined best as a Management by Exception approach to reporting. In situations where your outcomes metrics are a score, rating, or oth...
Matt Carle, Measuring Sales, and Longtail Brands, Part Two
October 02, 2019 04:00 - 15 minutes - 14.6 MBThis is Part Two of a two-part interview with Matthew Carle Executive Vice President at rEvolution. In this episode, Matt and Chris get right into how they uncovered the statistical link between experiential marketing consumer engagements with sales at a regional level and used these findings to shape and develop a national campaign that lasted years. The two also get into: 6:30 AM Conference Calls: …and why this weekly meeting was no problem because it was for the right reasons...
Episode 12: Matt Carle, Measuring Sales, and Longtail Brands, Part Two
October 02, 2019 04:00 - 15 minutes - 14.8 MBThis is Part Two of a two-part interview with Matthew Carle Executive Vice President at rEvolution. In this episode, Matt and Chris get right into how they uncovered the statistical link between experiential marketing consumer engagements with sales at a regional level and used these findings to shape and develop a national campaign that lasted years. The two also get into: 6:30 AM Conference Calls: …and why this weekly meeting was no problem because it was for the right reasons. Tw...
Episode 12: Matt Carle, Measuring Sales, and Longtail Brands
October 02, 2019 04:00 - 15 minutes - 14.8 MBThis is Part Two of a two-part interview with Matthew Carle Executive Vice President at rEvolution. In this episode, Matt and Chris get right into how they uncovered the statistical link between experiential marketing consumer engagements with sales at a regional level and used these findings to shape and develop a national campaign that lasted years. The two also get into: 6:30 AM Conference Calls: …and why this weekly meeting was no problem because it was for the right reasons. Tw...
Episode 11: Matt Carle and Why We Love Maverick Clients, Part One
September 25, 2019 04:00 - 14 minutes - 13.8 MBThis is Part One of a two-part interview with Matthew Carle, Executive Vice President at rEvolution. Matthew shares his insights on the state of the marketing industry based on over 17 years of experience in Client Services, Agency Business Development, and Integrated Marketing. In this first part, Matt and Chris cover a range of topics including… Career Path: The education and career path that led to the successes Matt enjoys today. Competing with Digital: What happened when experie...