Episode 25: Validating What You Think You Know With Data
Demystifying Data
English - January 08, 2020 05:00 - 18 minutes - 17 MB - ★★★★★ - 2 ratingsMarketing Business Management data science business marketing experiential marketing marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.”
So how do we collect this data?
Secondary Sources: we discuss where to find it and the cost benefits of it’s use.Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.Links of Interest
http://portma.com/improve-program-impacthttp://portma.com/secondary-research-and-experiential-marketing-analytics<p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” </p><p>So how do we collect this data?</p><ul><li>Secondary Sources: we discuss where to find it and the cost benefits of it’s use.</li><li>Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="http://portma.com/improve-program-impact" target="_blank">http://portma.com/improve-program-impact</a></li><li><a href="http://portma.com/secondary-research-and-experiential-marketing-analytics" target="_blank">http://portma.com/secondary-research-and-experiential-marketing-analytics</a></li></ul><p><br></p>