Part 2 of 2 - Interview with Steve Randazzo
Demystifying Data
English - February 12, 2020 05:00 - 22 minutes - 21 MB - ★★★★★ - 2 ratingsMarketing Business Management data science business marketing experiential marketing marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 29: Part 1 of 2 - Interview with Steve Randazzo
Next Episode: Case Study: Measuring On-Premise Experiential
In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’
Links
Steve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival