Negotiate Better Sponsorships
Demystifying Data
English - December 11, 2019 05:00 - 15 minutes - 14 MB - ★★★★★ - 2 ratingsMarketing Business Management data science business marketing experiential marketing marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 21: Tracking Satisfaction
Next Episode: Episode 23: Setting KPIs that Won't Get You in Trouble
In this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers.
You’ll find ideas on how to validate a venue manager’s/ producer’s performance commitments and how to choose the best sponsorship package. Chris discusses how venue type is important for consumer targeting, but event size will be your best indicator of engagement efficiency.
Financial benchmarks are used to talk about average cost per engagement trends and how to use these trends to better understand if your campaign is under or over budgeted. Hypothetical examples are used and key metrics proposed.
Links of Interest
Some thoughts on consumer targeting for your next event: http://portma.com/purpose-behind-consumer-targeting-event-marketing