Episode 19: How to Craft a Customer Loyalty Marketing ROI Model
Demystifying Data
English - November 20, 2019 05:00 - 14 minutes - 13.4 MB - ★★★★★ - 2 ratingsMarketing Business Management data science business marketing experiential marketing marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators.
Perceived lifestyle matchExpanded usage through problem solvingExpectation to experience alignmentCustomer service channel promotionTune in to learn how to increase loyalty and stem churn.
Links of Interest
<p>This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators.</p><ul><li>Perceived lifestyle match</li><li>Expanded usage through problem solving</li><li>Expectation to experience alignment</li><li>Customer service channel promotion</li></ul><p><br></p><p>Tune in to learn how to increase loyalty and stem churn.</p><p><strong>Links of Interest</strong></p><p>• <a href="http://portma.com/clean-your-data" target="_blank">Keep your data clean! </a></p>