Democratizing SEO Podcast
229 episodes - English - Latest episode: 22 days ago -Democratizing SEO podcast is hosted by Austine Esezobor, SEO Consultant and Founder at DemocratizingSEO.com. This podcast is for all who can impact their site's SEO performance.
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Episodes
Where Does Tech SEO Fall in Your Priority List?
November 22, 2021 12:00 - 8 minutes - 5.82 MBWhere does tech SEO fall in your priority list of things to fix? Technical SEO issues have serious business implications if not addressed. They are legitimately threats to your business. You wanna succeed in your SEO, here's why you should take your technical SEO issues seriously. Where Does Tech SEO Fall in Your Priority List? episode transcript.
How Relevant Are The Keywords You're Targeting?
November 15, 2021 12:00 - 8 minutes - 5.79 MBYou know, if you invest in SEO, you've got to ask yourself how relevant the keywords you're targeting is to your business. This question will save you a lot of time, budget and resources. It will also give you a renewed focus to ensure you are attracting the audience you wish to target. How Relevant Are The Keywords You're Targeting? episode transcript.
Are You Addressing Your Keyword Cannibalisation Problems?
November 08, 2021 12:00 - 7 minutes - 5.51 MBWhether you rank with one page or another, it doesn’t really matter as long as you’re ranking, right…? Well, not quite. Having your site rank for a targeted keyword is important. Having the right page that ranks for the targeted keyword is just as important. Are You Addressing Your Keyword Cannibalisation Problems? episode transcription.
Why Some Agencies Have a S*** SEO Service: Part 3
November 01, 2021 12:00 - 10 minutes - 7 MBSo, in this third series of why some agencies have a s*** SEO service, I talk about how the culture of working late affects the SEO talent an agency hires. Marketing agencies have a knack of driving SEO talent away. This is a problem for the agency, the SEO and the client that's serviced. Why Some Agencies Have a S*** SEO Service: Part 3 episode transcript.
Why Some Agencies Have a S*** SEO Service: Part 2
October 25, 2021 11:00 - 10 minutes - 6.91 MBThe higher up one goes, at an agency, the more one becomes a salesperson, rather than a marketing person. At a marketing agency, and one that services SEO, there is always the need to pitch for work. As such, there is always the need for salespeople. One reason why marketing agencies have a terrible SEO service is because they have too much emphasis on sales. Why Some Agencies Have a S*** SEO Service: Part 2 episode transcript.
Why Some Agencies Have a S*** SEO Service: Part 1
October 18, 2021 11:00 - 10 minutes - 7.22 MBYou know, when it comes to SEO, not all agencies are made equal. Even the bigger, more reputable agencies can struggle with their SEO product and/or services. Let me put you onto something to pontificate when working or choosing an agency for your SEO needs. Why Some Agencies Have a S*** SEO Service: Part 1 episode transcript.
SEO Regression - How to Prevent It
October 11, 2021 11:00 - 9 minutes - 6.77 MBYou know, just as you can make progress with your SEO, you can also regress with it. When non-SEOs inadvertently cause your SEO performance to worsen, you regress with your SEO. But is this avoidable? Yes. Yes, it is. I'm going to tell you what you can do to prevent your SEO from regressing. SEO Regression - How to Prevent It episode transcript.
SEO - Evolve, or Revolutionise. Which is Better?
October 04, 2021 11:00 - 9 minutes - 6.72 MBSo, is it a good idea to carry out radical changes to your SEO, for maximum impact? Or is it better to make minor, consistent changes? When it comes to the SEO approach you use within your organisation, you could either evolve it or revolutionise it. On this episode, I talk about each approach for you to determine the best one to use. SEO - Evolve, or Revolutionise. Which is Better? episode transcript.
The One Thing You Should Know About the SEO Channel
September 27, 2021 11:00 - 9 minutes - 6.54 MBThere is a lot to learn about SEO. I dare say, no one knows everything there is to know about SEO. Having said this, it is important to have a basic understanding of the channel if you are to succeed with it. If there is one thing you should know about the SEO channel it's that SEO is a channel that can be impacted by everyone that has an influence on your website. On this episode, I breakdown why this is the case. The One Thing You Should Know About the SEO Channel episode transcript.
Why Your SEOs Insist on an XML Sitemap
September 20, 2021 11:00 - 9 minutes - 6.38 MBNon SEOs ask me quite often - do you really need an XML sitemap for your website? In short, yes you do. If you're on the fence on creating one, let me give you something to consider as you venture on your quest to improve your rankings. Why Your SEOs Insist on an XML Sitemap episode transcript.
Have an International Website? You Should Have Hreflang Tags Implemented: Part 2
September 13, 2021 11:00 - 10 minutes - 6.98 MBSo, where exactly are hreflang tags implemented? In this part of talking about hreflangs, I have food for thoughts on why these tags must be implemented with SEOs involved. Have an International Website? You Should Have Hreflang Tags Implemented: Part 2 episode transcript.
Have an International Website? You Should Have Hreflang Tags Implemented: Part 1
September 06, 2021 11:00 - 9 minutes - 6.45 MBIf you have an international website you absolutely should have hreflang tags implemented. When you have a website, like Apple, for example, that has country folders in the URL, you want the appropriate country URL to appear in the appropriate country where the search takes place. Listen to this podcast to get an overview of hreflangs and consider implementing it on your website. Have an International Website? You Should Have Hreflang Tags Implemented: Part 1 episode transcript.
What's the Difference Between Keywords and Queries?
August 31, 2021 11:00 - 7 minutes - 5.21 MBYou may hear SEOs use the terms Keywords and Queries interchangeably. They're actually different things. Queries are what you rank for. Keywords are what you target. Confused about these two things? Let me give you food for thought on them. What's the Difference Between Keywords and Queries? episode transcript.
Listen to SEO Before You Migrate Your Website
August 23, 2021 11:00 - 9 minutes - 6.57 MBYou know, migrations are one of my favourite projects to work on. If you're going through a migration, I want to tell you the biggest mistake you could make. The mistake is simple. It's going live before SEO gives the green light to go live. Let me explain... Listen to SEO Before You Migrate Your Website episode transcript.
How Algorithm Updates Can Spark the Change You Need
August 16, 2021 11:00 - 9 minutes - 6.79 MBYou know, an algorithm update doesn't always have to be a negative event, even if you've been negatively hit by it. All optimisation comes with a certain amount of risk. However, when there is an algorithm update, you have the opportunity to make high impact site changes. On this episode, I talk about why you should use algorithm updates as a spark to make changes within your business to improve your website. How Algorithm Updates Can Spark the Change You Need episode transcript.
How Can You Help SEO Get You Results?
August 09, 2021 11:00 - 9 minutes - 6.5 MBSEO takes a long time to work, right? Well, did you know you have an influence on its success, and the length of time it takes to thrive as a channel? On this episode, I share with you 3 things you can do to help SEO generate more traffic for your website. How Can You Help SEO Get You Results? episode transcript.
Why the Performance of Pages is More Important than the Performance of Keywords
August 02, 2021 11:00 - 9 minutes - 6.83 MBYou know, Google ranks pages, not keywords. Think about this for a moment. Why do business leaders give more of their attention to keywords rather than pages? When you put keywords over pages, you put search engines over users. And as we all know, SEO is about users, not search engines. On this episode I aim to convince you to prioritise the performance of pages over the performance of keywords your track. Why the Performance of Pages is More Important than the Performance of Keywords ep...
What is Search Intent, and Why Does It Matter?
July 26, 2021 11:00 - 10 minutes - 6.93 MBDid you know there are different types of keywords? Did you know targeting keywords that do not have a commercial viability may be a waste of time, despite the search demand of the keywords? On this episode, I delve into search intent and why this matters when selecting the keywords you target. What is Search Intent, and Why Does It Matter? episode transcript.
How Does Targeting Keywords Bring in SEO Traffic?
July 19, 2021 11:00 - 8 minutes - 6.08 MBHave you ever thought about how keyword targeting on a website lead to the site acquiring traffic from natural search? You hear SEOs often talk about keywords and traffic but how are the two things connected? Today, I explain how keywords lead to organic traffic and why SEOs pay so much attention to the targeting of keywords. How Does Targeting Keywords Bring in SEO Traffic? episode transcript.
Why You Should Use PR for the Outreach Part of Link Building
July 12, 2021 11:00 - 9 minutes - 6.51 MBYou know, there was a time when SEOs could outreach successfully to website owners in other to attain a link. However, post-Penguin, this activity for link building purposes is really best carried out by Digital PR. On this episode, I explain why you really should use PR for the outreach part of your link building. Why You Should Use PR for the Outreach Part of Link Building episode transcript.
Why the Cost of Links Continue to Increase: Part 2
July 05, 2021 11:00 - 10 minutes - 7.24 MBLink building is now link earning. There is rarely a direct cost for links these days. Yet the cost to acquire a link continues to go up. In this 2nd part of why the cost of links continue to increase, I delve into link earning campaign and why they do not always lead to links having been acquired. Why the Cost of Links Continue to Increase: Part 2 episode transcript. Why the Cost of Links Continue to Increase: Part 1
Why the Cost of Links Continue to Increase: Part 1
June 28, 2021 11:00 - 9 minutes - 6.69 MBIf you've been acquiring links for any number of years, you know the cost of it has increased over the years. Why is this? In this 2-part episode, I take you down memory-lane to explain the evolution of link building. Why the Cost of Links Continue to Increase episode transcript.
What Are Your Expectations When You Hire An Agency To Do Your SEO?
June 21, 2021 11:00 - 8 minutes - 5.77 MBDo you regard SEO as SEO? Well, this may not be the best approach when you hire an agency to carry out your SEO. When you hire an agency to carry out your SEO, the deliverables you can expect are what you've agreed on. This is why, the deal you make with your chosen agency must be itemised, rather than a single line item stating 'SEO'. What Are Your Expectations When You Hire An Agency To Do Your SEO? episode transcript.
Why is Keyword Research so Important?
June 14, 2021 11:00 - 9 minutes - 6.51 MBWhen you commission keyword research, are you aware of the purpose of it? There are different purposes to keyword research. Identifying them before you begin the research process will ensure you have it carried out correctly. Why is Keyword Research so Important? episode transcript.
Migrating Your Website? Consider These Things Before You Begin
June 07, 2021 11:00 - 9 minutes - 6.47 MBAs an SEO Consultant, I tend to see brands go into a site migration being uninformed, and unprepared. All types of website migrations has a risk attached to it. So before you begin your project, here are a couple of things you absolutely should bear in mind. Migrating Your Website? Consider These Things Before You Begin episode transcript.
How Do SEOs Organise Content on a Site?
June 01, 2021 11:00 - 8 minutes - 5.88 MBWe all agree that content is king, right? But how is content selected and then organised on a site? Specifically, how do SEOs go-about organising content on a site so search engines find, index and rank it when search queries are made? This episode sheds some light into one of the approaches SEOs use to recommend content for a site. How Do SEOs Organise Content on a Site? episode transcript.
Why SEOs Look at Site Structure in Terms of the URL Structure
May 24, 2021 11:00 - 8 minutes - 5.88 MBHave you ever noticed that SEOs specifically talks about the URL structure whenever they talk about a site's structure? Well, there's a reason for this - SEOs look at the website structure a little differently to other marketers. Other marketers look at site structure in terms of the site's navigation. Site navigation and URL structure are interchangeably used in digital marketing. On this episode, I shed some light on why SEOs look at site structure in terms of the URL structure. Why SEO...
Do You Have the Best-in-Class SEO Awareness?
May 17, 2021 11:00 - 9 minutes - 6.52 MBDo you have the best-in class SEO awareness in your business? SEO is a channel that requires more than SEO in order to be successful, right? Why not enable non-SEOs with training and development about SEO? Do You Have the Best-in-Class SEO Awareness? episode transcript.
Why Do SEOs Ask For A Budget When Organic Traffic Is Free?
May 10, 2021 11:00 - 9 minutes - 6.78 MBYou know, Marketing Directors find it difficult to accept that SEO requires a budget, despite the channel being 'free'. Yes, organic search is free. However, websites don’t just appear on search engines by accident. They appear on there because of the work of SEOs. Here are a couple of things to bear in mind when SEOs request a budget for the work they carry out. Why Do SEOs Ask For A Budget When Organic Traffic Is Free? episode transcript.
The Success of SEO is Largely Down to Non-SEOs
May 04, 2021 11:00 - 8 minutes - 6.01 MBI say this often, and the more I say it the more I'm convinced that it's a big part of the issues a business faces getting their SEO to perform a lot better. The success of your SEO is largely down to non-SEO. On this episode, I state why SEO evangelism in a business is vital for its success. The Success of SEO is Largely Down to Non-SEOs episode transcript.
Why Hiring an SEO Does Not Solve Your SEO Problems
April 26, 2021 11:00 - 8 minutes - 5.94 MBThe decision to invest in SEO is an important one. Far too many business leaders make this decision when there are SEO problems, and by then it is already too late. However, once the decision to invest in SEO is made, there is still the need to drive it to success. This requires a different type of mindset than an investor's mindset. This episode sheds some light on a fundamental mistake business leaders make when they hire an SEO to grow their organic traffic. Why Hiring an SEO Does Not ...
How Does the 3 SEO Pillars Differ?
April 19, 2021 11:00 - 10 minutes - 7.25 MBSo, I'm sure you're aware of the 3 SEO pillars - the main 3 pillars. Do you know how they differ? And who SEOs work with within each of the pillars? I break this down for you in this episode. How Does the 3 SEO Pillars Differ? episode transcript.
How Do You Determine What SEO You Need?
April 12, 2021 11:00 - 9 minutes - 6.68 MBHow do you determine what type of SEO you need? You’ll want to assess a number of things to make this decision. In this episode, I simplify the considerations you’ll want to make to determine the type of SEO you need. How Do You Determine What SEO You Need? episode transcript.
Readers Expect and Deserve Precise Content
April 06, 2021 11:00 - 9 minutes - 6.57 MBYou know, searchers expect to find precisely what they seek when they click-thru to a site via search. Articles that have a lot of fluff will have to make adjustments in the not too distant future if they are to attract the attention of users. Why will websites have to address this...? I discuss this in this episode. Readers Expect and Deserve Precise Content episode transcript.
Dear Copywriters, Get to the Point!
March 29, 2021 11:00 - 10 minutes - 7.28 MBYou know, we're living in an era where attention is currency. In this era, reading an article with lots of fillers is a turn-off. Copywriters, now is the time to get straight to the point in your articles. Dear Copywriters, Get to the Point! episode transcript.
How SEO Contributes to Site Health
March 22, 2021 12:00 - 9 minutes - 6.25 MBSEO generates revenue for a site. The channel is also used to protect a site's ability to generate revenue. Today, I go over why SEO is far more than a marketing channel. How SEO Contributes to Site Health episode transcript.
Why is SEO Never-ending?
March 15, 2021 12:00 - 8 minutes - 5.56 MBSEO is never-ending. As long as a site remains live, optimisation should continue. On this episode, I share 2 fundamental reasons why SEO is never-ending. (The recording crackles a little but it doesn't interrupt the listening experience too much.) Why is SEO Never-ending? episode transcript.
Why You Need to Optimize the Relationship Between SEOs and Devs
March 08, 2021 12:00 - 8 minutes - 6.1 MBEver wondered why Tech SEO recommendations do not get implemented by Devs? It has very little to do with time allocation and a lot to do with the relationship between the two departments. Amid Google's Page Experience algorithm update, I talk about why SEOs producing Core Web Vitals reports can be used as an opportunity to build the relationship between SEOs and Devs. Why You Need to Optimize the Relationship Between SEOs and Devs episode transcript.
How Technical is Technical SEO for Digital Marketers?
March 01, 2021 12:00 - 8 minutes - 6.15 MBDo you think Technical SEO is too daunting to get mixed up in? This is quite common with marketers who are tasked with generating traffic to the site they work on. They find tech SEO as a daunting pillar so therefore completely stay away from SEO. On this episode, I talk about a simplified way of thinking about technical SEO so it becomes less daunting. After listening to this episode, you'll see why Technical SEO is actually quite creative. How Technical is Technical SEO for Digital Mark...
Missed Opportunity: Topshop Migration into the ASOS Site
February 22, 2021 12:00 - 9 minutes - 6.36 MBASOS now owns Topshop. However, they massively dropped the ball on having redirect mapping in place. Simply having a wildcard redirect destroys the SEO of Topshop. This right here is an excellent case study of why a site's SEO should be considered with SEOs. Missed Opportunity: Topshop Migration into the ASOS Site episode transcript.
Your Social Media Account is Rented Space!
February 15, 2021 12:00 - 8 minutes - 5.7 MBHaving a Social Media account means you’re able to share in the many benefits that come from Social Media being a thing! However, you are renting the platform. Spending time building you account is essentially you spending time building someone else's site, instead of your own. Here are some considerations you may want to bear in mind as you spend time building your social media presence. Your Social Media Account is Rented Space! episode transcript.
Why Do Search Engine Algorithms Change So Often?
February 08, 2021 12:00 - 7 minutes - 5.5 MBSearch engines change their algorithms, and often! If you’re catering to search engines, you’re at their mercy for when they change their algorithms. Why does a change occur so frequently? Here's a unique approach to help understand search engines and their algorithms. Why Do Search Engine Algorithms Change So Often? episode transcript.
Why Does SEO Need So Much Maintenance?
February 01, 2021 12:00 - 8 minutes - 5.73 MBSEO is the lifeblood of a website. This is why it requires a lot of maintenance. Without any work being carried out with SEO, the channel generates traffic. When the channel is invested in, the potential is unleashed! However, maintaining the level of traffic the channel produces requires a lot of work. This work is not necessarily on attaining more traffic... Why Does SEO Need So Much Maintenance? episode transcript.
Google Threatens to Remove Search Engine from Australia
January 25, 2021 12:00 - 8 minutes - 5.94 MBIn response to the Australian government debating a law to force big tech firms like Google to pay media outlets for the use of their news content, Google has threatened to block its search engine in Australia. This has created a row between Google and the Australian government. What is the likely outcome of this row? I speculate on this in this episode. Google Threatens to Remove Search Engine from Australia episode transcript.
The Influence Social Media Stars Have on Search
January 18, 2021 12:00 - 7 minutes - 5.5 MBInfluencers drive search interest! People search for things based on what they are aware of - which is increasingly being driven by Social Media stars. How can we expect this to shape the world of search? I discuss this in this episode. The Influence Social Media Stars Have on Search episode transcript. This episode will be a nice accompanying podcast to my previous podcast, Will the Presence of TikTok Videos Increase in the SERPs?
Will the Presence of TikTok Videos Increase in the SERPs?
January 11, 2021 12:00 - 7 minutes - 4.94 MBVideos from the app, TikTok, now have a presence in the SERPs. We’ve seen Google feature new platforms in the SERPs before. We saw this with Twitter, and prior to this app, we saw it with forums. Remember them...? Can we expect to see more videos from this app? I talk about this in this episode. Will the Presence of TikTok Videos Increase in the SERPs? episode transcript.
The Disconnect Between SEO and Content Managers
January 04, 2021 12:00 - 8 minutes - 6.02 MBThe disconnect between Content Managers and SEO is in the unawareness of where SEO fits in the content publication process. When creating new pages, there is a tendency to have SEO separated from the process. This leaves SEO isolated and unable to fully optimise when the content is published. There is a simple solution to address this problem, which I talk about in this episode. The Disconnect Between SEO and Content Managers episode transcript.
Where is SEO Headed in 2021?
December 28, 2020 12:00 - 10 minutes - 6.99 MBWhat can we expect from the world of SEO in 2021? Here are my thoughts on what we’ll see in SEO in 2021. These are all opinions based on what I’ve seen over the year, in-line with what has happened through previous years. There is a potential game changer that could see in the year. Bear this one in mind as it could change the world of search. Where is SEO Headed in 2021? episode transcript.
Why Do Technical SEO Recommendations Not Get Implemented?
December 21, 2020 12:00 - 9 minutes - 6.38 MBWhy do technical SEO recommendations not get implemented, or not get fully implemented? There are several reasons why this happens. On this episode, I give you food for thought in order to improve your organic traffic. Why Do Technical SEO Recommendations Not Get Implemented? episode transcript.
A Website Redesign Created Civil War After SEO Traffic Dropped
December 14, 2020 12:00 - 9 minutes - 6.55 MBYou know, on this podcast, I’ve spoken on why it’s important to have SEO evangelised across your business. Today, I want to reiterate this sentiment, with a story. A story of how the actions of non-SEOs can massively drop the traffic to your website, due to a lack of awareness of SEO. This is a story of how a website redesign caused SEO traffic to drop! A Website Redesign Created Civil War After SEO Traffic Dropped episode transcript.