Link building is now link earning. There is rarely a direct cost for links these days. Yet the cost to acquire a link continues to go up.

In this 2nd part of why the cost of links continue to increase, I delve into link earning campaign and why they do not always lead to links having been acquired.

Why the Cost of Links Continue to Increase: Part 2 episode transcript.

Why the Cost of Links Continue to Increase: Part 1