Democratizing SEO Podcast
229 episodes - English - Latest episode: 11 days ago -Democratizing SEO podcast is hosted by Austine Esezobor, SEO Consultant and Founder at DemocratizingSEO.com. This podcast is for all who can impact their site's SEO performance.
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Episodes
Knowledge Graph Success Metrics | Cameron Gibbs | #TwSEOs 102
April 15, 2024 11:00 - 51 minutes - 35.2 MBCameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering. A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider? This question intrigued me and led me to invite Cameron on the podcast to discuss....
How SEOs Can Better Work with Google Search | Paulo Andraus | #TwSEOs 101
April 08, 2024 11:00 - 49 minutes - 34.3 MBPaulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search. Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs make is trying to manipulate Google. This is often due to the pressure of attaining quick results. In SEO, there's a necessity to have a marketing mindset, putting business goals ahead of SEO best p...
Knowledge Graph Insights From an Engineer | Valerio Cocchi | #TwSEOs 100
April 02, 2024 11:00 - 48 minutes - 33.5 MBDelve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi. We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still the need to integrate reasoning with probabilistic approaches for more nuanced understanding. We also discuss how semantic search has the potential to revolutionize information retrieval by boosting ...
Creating a Wikipedia Page for Your Brand | Robin FitzClemen | #TwSEOs 99
March 11, 2024 12:00 - 56 minutes - 38.7 MBRobin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand. Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platform - a big no-no in the Wikipedia community. Creating a Wikipedia page for your brand is not impossible. However, you need to understand what the community is looking for, as well as the correct, acce...
Designing a Search Engine Today | Matthias Sesboüé | #TwSEOs 98
March 04, 2024 12:00 - 57 minutes - 39.3 MBMatthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today. Google's web index is powerful. Google's web index is humongous. Google's web index is out of date. It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an ...
The Role of Knowledge Graphs for FAIR DTs | Alan Morrison | #TwSEOs 97
February 26, 2024 12:00 - 52 minutes - 36.1 MBAlan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs. Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could consider a DT an entity. If entities are essentially people, places and things, and the latter two were the starting points of the world's information being transposed into digital, one could suggest that p...
Tech Giants: Knowing Users. Knowing Entities. | Thomas Mitrevski | #TwSEOs 96
February 19, 2024 12:00 - 51 minutes - 35.4 MBThomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search. Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed the expectations of their users. The knowledge tech giants have generates the wisdom they require to serve their users with the knowledge they seek when they search. Users expect tech giants to have t...
Core Concepts of Knowledge Graphs | Veronika Heimsbakk | #TwSEOs 95
February 12, 2024 12:00 - 48 minutes - 33.3 MBVeronika Heimsbakk is the Knowledge Graph Lead at Capgemini. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the Core Concepts of Knowledge Graphs. Interest in Knowledge Graphs is getting stronger. This is bound to increase as AI develops outside of marketing and into everyday life. Familiarity with KGs are going to be akin to familiarity with AI. As KGs are a key technology for AI, every business, every marketer, every person online, will want to have awareness of wha...
Beyond Online Signals | Bryan Eisenberg | #TwSEOs 94
February 05, 2024 12:00 - 47 minutes - 32.4 MBBryan Eisenberg is a Speaker, Author, Online Marketing Pioneer. He joins me on this episode of Talks with SEOs (#TwSEOs). The ranking signals Google considers are well publicised. These tend to be online signals. Google's goals are to replicate what's happening in the real world. If this is the case, they couldn't just rely on online signals. They have to consider real-world, offline, data into their algorithms, or alongside their algorithm - or perhaps, as a separate set of algorithms. L...
The Church, The State and The North Star | Jon Birchall | #TwSEOs 93
January 29, 2024 12:00 - 46 minutes - 32.1 MBJon Birchall is Director of Editorial Strategy at LADbible Group. He joins me on this episode of Talks with SEOs (#TwSEOs) to have a conversation about The Church, The State and The North Star. The commercial and content arms of media businesses can, should, must evolve into a more collaborative journey. The church-and-state relationship between the commercial and content arms at organisations requires one north star, the same north star. From senior leadership to the teenage disruptor, ev...
Search Engines of Tomorrow | Pedro Dias | #TwSEOs 92
January 22, 2024 12:00 - 57 minutes - 39.3 MBPedro Dias is an SEO Consultant, ex-Googler and Founder of Visively. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Search Engines of Tomorrow. The one thing search engines, social media platforms and AI chatbots have in common is the user. They acquire the same users. They share the same users. They serve the same users. Their algorithms, as such, are engineered to cater to the same users. Search engines, social media platforms, AI-bots, are influenced by each other ...
Knowledge Graphs: An Introduction | Vaishali Raghvani | #TwSEOs 91
January 15, 2024 12:00 - 44 minutes - 30.5 MBVaishali Raghvani is an Associate Knowledge Engineer at Beamery. She joins me to share some insights into Knowledge Graphs. From Google to TikTok, all platforms with a user-base have some sort of knowledge graph technology in place. If big tech brands all seek to acquire, serve and keep their users, and they have big bets on knowledge graphs, there must be a massive benefit to (or is it for...) their users. What are these benefits? Why such big bets on knowledge graphs? What should users o...
Why Businesses Build Their Knowledge Graphs | Ravi Bajracharya | #TwSEOs 90
January 08, 2024 12:00 - 52 minutes - 36.2 MBRavi Bajracharya is a Knowledge Graph Engineer at Datum.bio. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss why businesses build their knowledge graphs. In a world where users spend more time searching on the websites of brands they love, the need to satisfy their queries becomes a high priority for businesses. Internal search on websites is still in its infancy. This, however, is certain to change. It is only a matter of time. So, how can queries be satisfied? ...
Crafting Brand Narratives: From Vision to Impact | Deevo Tindall | #TwSEOs 89
December 18, 2023 12:00 - 54 minutes - 37.2 MBDeevo Tindall is the CEO (Chief Experience Officer) at Fusion Creative Branding. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss branding and search. Why does Google favour popular brands in their organic search results? Perhaps they consider the emotional connection brands have with their customers. Perhaps they understand the storytelling brand focus on to connect with their audience. Perhaps SEOs can learn a thing or two from the experts behind the brands. Brand...
What Growing Brands Should Know About Link Building | Dave Schneider | #TwSEOs 88
December 11, 2023 12:00 - 48 minutes - 33.5 MBDave Schneider is the CEO at Shortlist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what growing brands should know about link building. When growing brands are seeking to take control of their link building, what are the fundamental things they should consider to be successful at this endeavour? What information should SEOs be providing growing brands so they better understand the reality of link building? Dave Schneider, CEO at Shortlist, a full-service Dig...
Why SEO? | Celeste Gonzalez | #TwSEOs 87
December 04, 2023 12:00 - 56 minutes - 38.6 MBCeleste Gonzalez is an SEO Strategist at RicketyRoo. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why she chose SEO as her digital marketing channel. Why do you do SEO? For some, SEO is simply a job they do - and this is perfectly fine. For many SEOs, there is a deeper drive to why they do SEO, why they chose it as a profession. Celeste created a blog and taught herself the ins and outs of SEO, Content Marketing, Social Media. She could have ventured into any digit...
Search Quality Insights From an ex-Googler | Kaspar Szymanski | #TwSEOs 86
November 27, 2023 12:00 - 52 minutes - 36.3 MBKaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality. When it comes to search results, users expect relevance and accuracy. They want the search engine to understand their query and provide them with the most relevant and accurate information. In addition to speed, relevance, and accuracy, users also value a clean and user-friendly interface. For Google to ...
Scaling Up SEO in the Legal Space | Kerstin Reichert | #TwSEOs 85
November 20, 2023 12:00 - 53 minutes - 36.6 MBKerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space. It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and finance space possibly know this the best. Why? Because carrying out SEO in these industries requires cooperation from in-house expertise. If content is (still) king and SEOs in the legal space know S...
Keyword Research for News Publishers | Barry Adams | #TwSEOs 84
November 13, 2023 12:00 - 53 minutes - 36.9 MBBarry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers. News publishing is fast-paced. It's an industry where content optimisation needs to be perfect before publication. You don't get a second chance to optimise a piece of content, post-launch. To maximise on your traffic potential,...
Navigating Pain-Points When SEOing, Client-Side | Matt Hunt | #TwSEOs 83
November 06, 2023 12:00 - 49 minutes - 34 MBMatt Hunt is a Freelance SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the pain-points SEOs have to navigate when they're client-side. Client-side SEO is very different to agency-side SEO. Client-side, you're marketing for the business, with SEO. Agency-side, you're selling SEO - either as a service, a product, or both! If you've carried out SEO at both sides, you're aware there are differences between the two. The buy-in is different. The manage...
The Reality of Marketing with SEO | Gus Pelogia | #TwSEOs 82
October 30, 2023 12:00 - 51 minutes - 35.5 MBGus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO. How valuable is an SEO strategy when it will not be executed? The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's website so it generates revenue. An SEO strategy, beautified with slides, doesn't drive this goal forward if it will not be realised by the business. Why should non-SEOs at a business give a damn abo...
Technical Challenges Communicated to Business Leaders | Chris Spann | #TwSEOs 81
October 23, 2023 11:00 - 48 minutes - 33.4 MBChris Spann is the Senior Technical SEO at Lumar (formerly Deepcrawl). He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss communicating technical challenges to business leadership. SEOs have a habit of 'speaking SEO' to business leadership. The result of this is an unwillingness, from business leaders, to be familiar with the channel. You can sympathise, can't you...? Why spend precious time learning to comprehend something that's seemingly so minute to the business,...
What's the Value of Rankings These Days? | David Iwanow | #TwSEOs 80
October 16, 2023 11:00 - 54 minutes - 37.8 MBDavid Iwanow is an SEO professional of 17+ years. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the value of rankings. Over the years, we've seen major changes in rankings. Universal results, Position-0, Knowledge Panels, all changed the way rankings are valued. Some SEOs stick with valuing each ranking position, focusing on 1-3. Some consider zones, instead. Others only use GSC for 'true' CTRs. There's no denying SGE will impact rankings once more. If the SER...
Growing Your Brand's Organic Search Demand | Emily Wassell | #TwSEOs 79
October 09, 2023 11:00 - 51 minutes - 35.1 MBEmily Wassell is the Head of SEO at tmwi. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss growing your brand's organic search demand. Organic Search is acquisition-based. However, it doesn't have to be used only as a reactive channel. The better you have SEO integrated with other areas of your business, the more you'll be able to influence your target audience to search for your brand, through your various marketing activities. You can grow the search demand of your br...
Going Freelance | Matt Jones | #TwSEOs 78
October 02, 2023 11:00 - 50 minutes - 34.4 MBMatt Jones is a Freelance Technical SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss his new venture into freelancing. As an SEO who's worked both client-and-agency-side, Matt recently decided to be a freelance SEO. We talk about why he made this decision, the different 'hats' he now wears as someone who owns and runs his own business. Watch the video conversation with Matt on YouTube. Matt on LinkedIn. Matt on Twitter. Matt's online community for ...
An SEO's Influence, In-House | Sophie Brannon | #TwSEOs 77
September 25, 2023 11:00 - 50 minutes - 35 MBSophie Brannon is the Director of SEO at RushOrderTees. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss an SEO's influence, in-house. It takes more than SEOs to make SEO a success. When you're an in-house SEO, you get to see, first-hand, why this is a true statement. Along with consulting business leadership to help them make decisions that will affect SEO performance, you're also galvanising heads of departments to have them 'on-side' with SEO. Operationally, yo...
What Influences Journalists to Cover a Story | Jane Hunt | #TwSEOs 76
September 18, 2023 11:00 - 48 minutes - 33.3 MBJane Hunt is the Founder & CEO of JBH, a Digital PR and SEO agency for consumer brands. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what influences journalists to cover a story. Journalists are interested in stories. Brands, SEOs and PRs are interested in pitching stories as part of their marketing campaigns. There is never a guarantee a story will take off, let alone be picked up by Journalists. Yet some do. Yet sone are. If the million dollar question is "...
Generative AI's Impact on Product Pages | Neha Khanna | #TwSEOs 75
September 11, 2023 11:00 - 52 minutes - 35.8 MBNeha Khanna is a Technical Product Manager at Wayfair. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the ways Google generative AI might impact product pages. Generative AI is set to be a new reality in search. Organic rankings may be all universal. The way natural visibility is attained may change. Organic traffic to e-commerce sites may change. What improvements would SEOs have to make on, to, or for, product pages in order to maintain and grow their organic v...
Google Search & Answer Engines | Sara Moccand-Sayegh | #TwSEOs 74
September 04, 2023 11:00 - 48 minutes - 33.4 MBSara Moccand-Sayegh is an SEO Specialist at Liip. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Google's search and answer engines. As SEOs, we've seen rapid changes in search in the first half of 2023. We've seen a glimpse of Google's search and answer engines. When these engines are fully released, globally, we can expect the biggest disruption in search - ever. What role does each one play? Which is the more important? How do SEOs maintain and grow traffic r...
My SEO Journey So Far | Alicia Gilbert | #TwSEOs 73
August 29, 2023 11:00 - 55 minutes - 38.1 MBAlicia Gilbert is an SEO Director at TrendyMinds. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about her SEO journey to date. As a self-taught SEO, who owns and runs a niche website (Soberish), Alicia decided to pursue a full time career as an SEO professional. Alicia and I have an open discussion about her venture into SEO, her drive to make it a full time role, managing clients as well as agency leaders on all things to do with organic search. Watch the video c...
Why Publishers Should Still Give a Link | Jo O'Reilly | #TwSEOs 72
August 21, 2023 11:00 - 50 minutes - 34.6 MBJo O'Reilly is a Freelance Digital PR Specialist. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Why Publishers Should Still Give a Link. Every website, every publisher knows what a link is these days. They know when a Digital PR person is seeking to acquire a backlink to a specific page, for specific (SEO benefit) reasons. So why do publishers still give a link these days? What influences them to WANT to link to a specific page, as requested? What motivates a p...
E-E-A-T: Bigger Than Just SEO | Jake Gauntley | #TwSEOs 71
August 14, 2023 11:00 - 49 minutes - 34.1 MBJake Gauntley is the Senior SEO Account Director at Reprise Digital UK. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss E-E-A-T. Marketers relate E-E-A-T to SEO. However, it isn't related to just SEO. It is no coincidence that Google added the extra 'E' as AI came into the public consciousness. The extra 'E' should serve as a reminder that we (SEOs) optimise websites for users - real human beings who want their search satisfied with human-lived experiences. From ...
How a Head of Digital Views SEO | Chris Stewart | #TwSEOs 70
August 07, 2023 11:00 - 48 minutes - 33.2 MBChris Stewart is the Head of Digital at Weightmans who has an operational background in SEO. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how he now views SEO as a Head of Digital. I firmly believe SEO is the core of all digital marketing channels. OK, I'm slightly biased but I believe if you have a website that seeks to acquire users (via any channel), SEO should be the core of all marketing activities. This is my view. Austine's view. What is the view of a He...
Which Type Of SEO Leader Are You? | Malte Landwehr | #TwSEOs 69
August 01, 2023 11:00 - 54 minutes - 37.4 MBMalte Landwehr is the Head of SEO at idealo. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the the types of SEO leaders. There are 3 types of SEO leaders: Operator, Craftsperson, Visionary. As we approach the upcoming changes in the SERPs, SEO leaders will be essential in guiding businesses into the new era of search. So, which type of SEO leader are you? Malte Landwehr and I discuss on this episode of Talks with SEOs (#TwSEOs). Watch the video conversation wit...
The SERP Multiverse Is Upon Us | Jon Earnshaw | #TwSEOs 68
July 31, 2023 11:00 - 52 minutes - 36.1 MBJon Earnshaw is the Chief Product Evangelist at Pi Datametrics, the search intelligence platform. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SERP multiverse. The SERPs are increasingly changing. Soon, the traditional 'blue links' will be gone, AI will be widespread and users will be used to SGE - the new frontier of search. What changes should SEO professionals be making to overcome the challenges the SERP multiverse will bring? Jon Earnshaw, Chief Produc...
An In-House SEO's Views on Generative AI | Gaston Riera | #TwSEOs 67
July 25, 2023 11:00 - 53 minutes - 36.7 MBGaston Riera is an in-house Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about generative AI, search and content. If we consider content to be more than texts (i.e. imagery, videos, audio, etc), the way content is 'read' by searchbots is likely to be a new consideration for SEOs. Gaston Riera and I openly discuss on this episode of Talks with SEOs (#TwSEOs). Watch the video conversation with Gaston on YouTube. Check out Gaston on LinkedIn. ...
Generative AI's Impact on Technical SEO | Sophie Gibson | #TwSEOs 66
July 24, 2023 11:00 - 45 minutes - 31 MBSophie Gibson is the Technical SEO Director at StudioHawk. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss generative AI's impact on technical SEO. When generative AI in search is released globally, the visibility of websites is going to change. How is this likely to affect the way SEOs improve websites? How is technical SEO, the foundation of SEO, likely to be impacted? Sophie Gibson and I discuss on this episode of Talks with SEOs (#TwSEOs). Watch the video con...
Tech SEO, AI and Search | Jono Anderson | #TwSEOs 65
July 18, 2023 11:00 - 56 minutes - 38.7 MBJono Alderson is a Digital Strategist and the former Head of SEO at Yoast. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Tech SEO, AI and Search. With CMS and related tools continually improving their technical capabilities to help users with their SEO problems, how much in-demand is technical SEO going to be in the near future? Jono Anderson and I talk about Tech SEO, AI and Search on this episode of Talks with SEOs (#TwSEOs). Watch the video conversation with ...
What Does TikTok Have To Do With SEO? | Ash Liddell | #TwSEOs 64
July 17, 2023 11:00 - 53 minutes - 36.5 MBAsh Liddell is an SEO Content Strategist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what TikTok has to do with SEO. TikTok is at the centre of pop culture. As well as being the fastest growing social platform, it has already amassed its own lexicon - FilmTok, BookTok, and yes, SearchTok. Chances are your audience are on TikTok - as are your competitors. Have you noticed the platform influences its users to search? It's a subtle CTA but they suggest search te...
Common Misconceptions About Digital PR Performance | Hannah Smith | #TwSEOs 63
July 11, 2023 11:00 - 59 minutes - 41.1 MBHannah Smith is a Creative Content Consultant and Director at Worderist. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the common misconceptions about Digital PR performance. Marketers really should avoid setting goals like: Every Digital PR piece should generate a minimum of 10 pieces of linked coverage. There are widespread misconceptions about how individual Digital PR pieces actually perform, which has led to unrealistic goals like the one above being set. In ord...
Where is Organic Content Headed with BARD & SGE? | Himani Kankaria | #TwSEOs 62
July 10, 2023 11:00 - 54 minutes - 37.6 MBHimani Kankaria is an SEO Content Strategist and Founder of Missive Digital. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss where organic content is headed with the release of BARD and SGE. With the widespread release of BARD and SGE, there are many possibilities of where organic content and search is headed. If Google is using BARD to serve content to their users, do they still require Content Creators? How about Publishers? What is an SEO Content Strategist an...
Why SEO Education for Stakeholders is a MUST | Helen Pollitt | #TwSEOs 61
July 04, 2023 11:00 - 46 minutes - 31.7 MBHelen Pollitt is the Head of SEO at Car & Classic, a Public Speaker and SEO Trainer. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Why SEO Education for Stakeholders is a MUST'. It takes more than SEOs to make SEO a success. An essential, yet often sidelined aspect of SEO, is the education of the discipline to the various stakeholders that can impact the internal operations of the channel. Your success in organic search is determined by stakeholders' education in SE...
Communicating SEO's Value to the C-Suite | Gareth Hoyle | #TwSEOs 60
July 03, 2023 11:00 - 1 hour - 41.5 MBGareth Hoyle is the Managing Director at Marketing Signals. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss communicating SEO's value to the C-suite. When SEO is generating revenue for a business, it is a channel worth investing in. If the channel is not performing, why continue to invest in it...? Here's the thing: 'performing' means different things to the C-suite and the SEO. Transposing internal metrics to the ultimate KPI of revenue is a skill SEOs need to lead me...
What Do I Need to Know to Hire an SEO Professional? | Prodigi | #TwSEOs 59
June 27, 2023 11:00 - 53 minutes - 36.5 MBProdigi is a digital talent recruitment solution that specialises in building remote teams for businesses. David Wain-Heapy and Bachir Smahi (Co-founders and Directors) join me to talk about recruiting SEO talent. SEO gives me a headache. I know I need an SEO but I don't know much about the channel to make a hire. The right hire. An agency is not an option. My hire, preferably, should be a permanent, full time staff. A contractor, however, can be considered. Where do I start with my hire...
SGE is Coming. Where is Organic Search Headed? | Steve Paine | #TwSEOs 58
June 26, 2023 11:00 - 53 minutes - 36.8 MBSteve Paine is the Marketing Manager at SISTRIX. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how generative AI in search could impact organic performance. At Google I/O, generative AI in search was presented to the world. Generative AI pushes organic results further down the page. Much further down. With AI in search, where does this leave organic search results? Steve Paine and I discuss on this episode of Talks with SEOs (#TwSEOs). Watch the video conversat...
An SEO Editor's Views on AI in Search | Rose O'Sullivan | #TwSEOs 57
June 20, 2023 11:00 - 58 minutes - 40.1 MBRose O'Sullivan is the SEO Editor at The Sun. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the topic of AI in Search. Search disrupted the media vertical. With the emergence of Search Generative Experience, AI in search is sure to disrupt the Media space, once again. How is the Media vertical likely to evolve in the very near future? What impact will AI have on SEOs beginning their careers? Rose O'Sullivan and I discuss on this episode of Talks with SEOs (#TwS...
What's Your 'Ways of Working' with SEO? | Gerry White | #TwSEOs 56
June 19, 2023 11:00 - 54 minutes - 37.5 MBGerry White is an SEO and Growth Marketer. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'What's Your 'Ways of Working' with SEO?'. Let me share with you an under-spoken truth about SEO - the more you improve your 'ways of working' with the channel, the more successful you will be in the SERPs. Why? Simply put, it takes more than SEOs to make SEO a success. It's not enough for business leaders to buy-into SEO. Your entire business needs to be on-side with...
Why Do You Deserve Organic Traffic From Google? | Ash Nallawalla | #TwSEOs 55
June 13, 2023 11:00 - 1 hour - 49 MBAsh Nallawalla is an Enterprise Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'Why Do You Deserve Organic Traffic From Google?'. The organic channel is so powerful, you receive traffic from it even BEFORE you actively begin to EARN your traffic. Have you ever pondered if you're deserving of the natural traffic you receive from Google? As businesses, we almost expect to receive sessions from Google as though we're entitled to them. ...
What's Your SEO Process Using Data? | Marco Giordano | #TwSEOs 54
June 12, 2023 11:00 - 57 minutes - 39.3 MBMarco Giordano is an SEO Specialist who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'What's Your SEO Process Using Data?'. Data is a huge area for SEO. It's so huge, some SEOs consider it to be a pillar in itself. Indeed, data is a solution for making the 'right' SEO decisions. But where should this solution fit within the SEO process? Brands find the 'ways of working with SEO' a challenge. Surely, adding data into the mix only complicates this challenge. Where should ...
Is SGE a Win for Businesses? | Aatif Mohd | #TwSEOs 53
June 06, 2023 11:00 - 48 minutes - 33.6 MBAatif Mohd is an SEO Consultant who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Is SGE a Win for Businesses?'. At Google I/O, SGE (Search Generative Experience) was unveiled to the world. AI in search is a new reality. It promises to fulfil users' experience whenever they use Google search. But is this a benefit to businesses? On the face of it, SGE seems to service users without the need of clicking onto a website. Search, the product, the platform, seems to be cater...