The decision to invest in SEO is an important one. Far too many business leaders make this decision when there are SEO problems, and by then it is already too late.

However, once the decision to invest in SEO is made, there is still the need to drive it to success. This requires a different type of mindset than an investor's mindset.

This episode sheds some light on a fundamental mistake business leaders make when they hire an SEO to grow their organic traffic.

Why Hiring an SEO Does Not Solve Your SEO Problems episode transcript.