You know, Google ranks pages, not keywords.

Think about this for a moment. Why do business leaders give more of their attention to keywords rather than pages?

When you put keywords over pages, you put search engines over users. And as we all know, SEO is about users, not search engines.

On this episode I aim to convince you to prioritise the performance of pages over the performance of keywords your track.

Why the Performance of Pages is More Important than the Performance of Keywords episode transcript.