Missed Opportunity: Topshop Migration into the ASOS Site
Democratizing SEO Podcast
English - February 22, 2021 12:00 - 9 minutes - 6.36 MBMarketing Business democratising seo seo podcast technical seo on-page seo off-page seo seo consulting marketing digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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ASOS now owns Topshop. However, they massively dropped the ball on having redirect mapping in place.
Simply having a wildcard redirect destroys the SEO of Topshop.
This right here is an excellent case study of why a site's SEO should be considered with SEOs.
Missed Opportunity: Topshop Migration into the ASOS Site episode transcript.