Why Do SEOs Ask For A Budget When Organic Traffic Is Free?

Democratizing SEO Podcast

English - May 10, 2021 11:00 - 9 minutes - 6.78 MB
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You know, Marketing Directors find it difficult to accept that SEO requires a budget, despite the channel being 'free'.

Yes, organic search is free. However, websites don’t just appear on search engines by accident. They appear on there because of the work of SEOs.

Here are a couple of things to bear in mind when SEOs request a budget for the work they carry out.

Why Do SEOs Ask For A Budget When Organic Traffic Is Free? episode transcript.