Christopher Lochhead Follow Your Different™

028 Dorie Clark Reinvent You

What exactly does reinventing yourself entail? Expert Dorie Clark joins us today for a conversation about designing one’s new identity, why social proof matters, and a lot more. Winning Over the Team To reinvent oneself means giving in to the want to go toward a certain direction. Once you figure this out, you also need to realize that a lot of the process is about winning over the internal team. Who you surround yourself with as you begin reinventing yourself matters a lot. “Ironically in th...

027 David Osborn Wealth Can’t Wait

How do you overcome a compounded fear of failure to become legendary? On today’s episode, author, entrepreneur, and real estate investor David Osborn joins us in a conversation about making money, building capital, and so much more. “You go to work for capital so your capital can eventually go to work for you.” - David Osborn Thinking Big, Not Delusional David started out as a realtor, working under his mom’s team for three years. Over time, he realized he no longer wanted to sell so he ventu...

026 Fuck Hustle w/ Christopher Lochhead

Why is hustle utter bullshit? On today’s episode, Christopher talks about the number one piece of entrepreneurial advice that most of us hear today. A topic that he’s written a blog for, Christopher shares seven reasons why we need to fuck hustle. No Shit, Sherlock Most entrepreneurial porn stars would pontificate the mentality that we need to hustle all day and every day. But “hustle” isn’t the most important word ever or a badge or wristband to show off. This evangelization of the idea that...

022 Legendary Marriage w/ Lance and Brandy Salazar

On today’s special episode, we hear from a legendary married couple, Lance and Brandy Salazar. They co-authored Hal Elrod’s newest book, The Miracle Morning for Couples: Creating a legendary connection one morning at a time. They tell us about co-designing your life with your partner, coming back from the brink of divorce, and much more. An Empty Sort of Happiness Lance and Brandy’s married life was a lovely adventure before they had their kids. No one ever prepares enough for a life with you...

021 Q&A with Lochhead

How do you know when to quit? Is there still a place for creative minds in the marketing industry? On today’s Q&A with Lochhead, Christopher answers these two questions sent by his listeners. Category Leaders’ Share Should you quit a company that’s starting to fail at the category king game? In writing Play Bigger, Christopher and his co-authors conducted a research project where they analyzed every venture-backed company found in Silicon Valley from 2000-2015. They tracked how these compani...

020 Conversational Marketing, Category Design & More w/ David Cancel

Why is it even more important now to focus on customers? Today, David Cancel joins his friend Christopher to talk about personal brands and authenticity. They also have an insightful discussion about designing a new category of conversational marketing. Reputation Before Personal Brand Everybody seems to be scrambling to become influencers these days. But too often, people fall for the false promises of contrived personal branding. They need to learn the distinction between a personal brand a...

019 Nice Guys Finish First w/ Matt Hanson

Which should come first—lifestyle or career? On today’s episode, Matt Hanson shares the story of how he designed his life and business exactly the way he wanted. He also offers powerful insights into marriage, sales, relationships, and the joy of being a small e-entrepreneur. Making Your Life Work Matt made the decision as a young man to live the way he wanted. It was never easy, but his wife of 28 years has stayed by his side through every decision he made. This included committing to a life...

018 Super Bowl Special with Brian Berger

On today’s episode, Christopher talks Super Bowl with Brian Berger. The founder and host of Sports Business Radio shares the genesis story of the top-ranked business podcast. He also touches on the business side of sports, public relations, and a lot more. Behind-The-Scene Stories Brian has worked with a lot of people who make the sports world go behind the scenes. They have a story to share. And so he started the podcast. “Everyone was interviewing players and coaches, but no one would talk...

017 WTF?! Willing to Fail: 1-800-Got-Junk Founder Brian Scudamore

Today, Brian Scudamore talks about perseverance and why failures are so legendary. The founder of 1800-GOT-JUNK?, the world’s largest junk removal business, also shares how you can be a legendary entrepreneur even in a non-sexy field. Professionalizing Junk Removal When 1-800-GOT-JUNK? took off, the general reaction of other people is asking why they didn’t think of it first when it was such a simple concept. But it was, in fact, difficult to execute, and Brian saw a gap within the space. N...

016 Startup Founders Mental Health

  On today’s episode, Christopher talks about a relevant TechCrunch article on startup founders mental health written by Jake Chapman. He also shares how he’s able to go through his own mental health concerns. "Just like we can proactively design our life and our business, we can proactively design our mental health." - Christopher Lochhead Entrepreneurs and Founders: Mental Health In a study by Michael Freeman, it is said that 50% of entrepreneurs are susceptible to a mental health conditio...

015 Best Year Ever: 7 People Share Their Strategies

On today’s special episode, Christopher gets together with seven people from the leadership team of the Best Year Ever Blueprint event hosted by Hal Elrod and Jon Berghoff. What are their goals for 2019? And how will they overcome the things that might hold them back this year? Accountability, Community, and Passion Determined as she is, Stephanie knows that not all her goals for the year will be achieved. But to get there, she underlines the importance of surrounding herself with people who ...

014 Pat Hiban – Real Estate Rockstar

On today’s episode of Follow Your Different™, podcaster, investor and real estate rockstar Pat Hiban joins Christopher Lochhead. Learn about his means for horizontal income and his online university. How did his podcast grow to have 150,000 monthly downloads? Pat’s Many Endeavors Pat tries to live off of passive income by being an investor. He finds that it’s not much work, spending twenty minutes a day checking his investments and sending out emails. He also built a company called Rebus Uni...

013: Quit Your Corporate Job & Go Solo w/ Eddie Yoon

Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo. It's All in the Data Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year. This figure is alm...

012: Negotiation, Teams & Diversity w/ Stanford Prof. Margaret Neale

Today, Prof. Margaret Neale joins us for a riveting conversation about research-based negotiation, teams, and diversity. She shares insights that haven’t been heard before, like why engaging in a negotiation as though going into battle is a bad idea. “When I have this view of negotiation as a battle, then that mindset becomes the filter through which I evaluate all your behaviors.” - Prof. Margaret Neale On Research-Based Negotiations Too often, people have a lot of negotiation beliefs and ...

011 Bob Evans – Tech Industry Thought Leader

Communications guru and podcaster Bob Evans joins us once again for today’s episode. He and Christopher have a thoughtful conversation on movies, technology, being direct and so much more. Pondering the Past Nowadays, watching the news entails being freaked out by the realities of the world. Given all that, would you consider revisiting the film classics like One Flew Over the Cuckoo’s Nest and Cool Hand Luke? Bob says that it might be a good idea if we did. Remember the iconic scene where J...

010: How To Get and Stay Fit with Joey Wolfe

New Year resolutions have been made. How do we keep from being part of the 6% of people who can’t follow through? Professional athlete turned fitness trainer and entrepreneur Joey Wolfe joins Christopher on today’s episode for some practical ideas to make fitness stick in our lives and improve our well-being. “I was doing all these other stuff more so than putting my health first and that is completely changed, and I honestly don't feel like it's ever going to change again because it's part o...

009 Hal Elrod and Jon Berghoff – Your Best Year Ever

With the New Year upon us, how do we make it count? Hal Elrod and Jon Berghoff touch base with Christopher for today’s episode. Together, they discuss ways to make 2019 our best year ever. “How do I create an identity for myself that I just want to keep living into? I guess I would call that an ‘accountability’ to my image of myself.” -  Jon Berghoff A Shift in Priorities and Values Hal has been working on two new books. The Miracle Equation comes out in April. Miracle Morning for Couples: Ho...

008 Will Little – Take a Life, Make a Difference

Today, legendary keynote speaker, barber, and poet Will Little once again joins his friend Christopher. They share an insightful conversation on redemption, forgiveness, and personal transformation. “We are not having the conversation they need to hear.” - Will Little on young men who feel angered or disconnected An Eye for an Eye for Most How would you feel if someone killed your brother, Will would ask people. For most, the first response is to kill. It’s what they feel is right, that there...

007 Dr. Caitlin O’Connell-Rodwell – Secret Lives of Elephants

Today Christopher talks with Dr. Caitlin O'Connell-Rodwell the world's leading expert on elephants. Dr. O'Connell-Rodwell explains how she discovered that elephants are just like us, they communicate through the ground and what all this means for human beings. "Are (we) going to allow elephants to exist. Aside from poaching, it's a land-use issue" - Dr. Caitlin O'Connell-Rodwell Recognizing Boundaries Like the US/Mexico border issue, elephants struggle with similar issues. They recognize wher...

006 Jason DeFillippo Great Grumpy Stuff

Today, podcast legend Jason DeFillippo once again joins Christopher Lochhead to get their grump on. They trade stories of flying robots sulking in space, health-food baby names, and why convenient use of facial recognition is both flabbergasting and questionable. “I know that feeling that you get when you give up just a little bit of yourself to these people and you just don't know where it's gonna end up someday.” - Jason DeFillippo on fear of giving away ID for convenience The Future is Her...

005 Dushka Zapata and Heather Clancy – Niche Down: The Power of Being Different

Why is Niche Down, a book meant to be shared with everyone, so personal to its authors? On this episode, Dushka Zapata and Heather Clancy join Christopher to talk niching down, why being different is a superpower, and so much more. Starting Out Differently While Young Christopher, half the dynamic duo behind Niche Down, had to deal with what makes him different quite early. He knew he was smart in certain areas and not so much in some. Reconciling his weaknesses and strengths proved very diff...

004 Andre Iguodala – NBA Legend

What does it take to become an NBA World Champion with a team built on a culture of fun and dedication? Finals MVP Andre Iguodala of the Golden State Warriors joins us today to give an insider’s view. How do you come up with a thoughtful life design? Finding His Way to the Bay Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they h...

003 Cameron Herold Free PR, Beige Companies More

How do you make sure your company does not go “beige”? Cameron Herold tells us how and why simple is ultimately powerful. Cameron Herold – Running with Simple According to Cameron, some business persons may be likened to a fly hitting the window over and over in an attempt to get out instead of turning around and taking the door. This is something that’s not very advisable and in fact can result in ruin. “Why would you try so hard when there’s already a system in place?” – Cameron Herold All ...

002 Downturn Coming?

Is it wise to raise a round of funding now? On this episode of Follow Your Different™, Christopher Lochhead answers a question emailed by one of his listeners. Is there a downturn coming? Possible Downturn The CEO of a venture-backed startup has been hearing that venture capitalists are concerned about a downturn. Valuations are coming down and funding rounds are getting smaller. Because of this, they are wondering whether they should raise money when it’s supposedly going down. Christopher ...

001 TJ Welch – How Heroes Fight Wild Fires

How do you mobilize thousands of firefighters to tame a terror that could ravage lives and billions? On this episode of Follow Your Different™, Retired Battalion Chief TJ Welch tells us how. He shares a riveting story of leadership applicable to real life, how preparation is key to saving thousands, and so much more. TJ Welch – Starting Out in the City TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief ...

000 Welcome to the Follow Your Different™ Podcast

From unfolding legends and losery, Christopher Lochhead moves on to unpack stories of how people embrace what makes them different. On this episode, he sits with his dear friend Jaime Jay to share the story behind the show and what people should expect from Follow Your Different™. “The number one question that I have for myself is why would you change something that isn’t broken?” – Christopher Lochhead Product of Evolution Starting a new show is both exciting and scary. But according to Chri...

233 BIG News

232: Brett Hurt Serial Entrepreneurial Success

How does coding for fun lead to becoming a category king? On today’s episode, Brett Hurt joins Christopher Lochhead in a riveting discussion about his story of serial entrepreneurship, the future of data, and the power of community. “There's just this serendipity that occurred in life where these things really drew me.” - Brett Hurt on how entrepreneurship pulled him in Three Things We Learned Wired to do big things Brett has always had the knack for creating things that spelled massive succe...

231: Questions and Cocktails First Marketing Hire

On another episode of Questions and Cocktails, Christopher Lochhead responds to a question by an aspiring category king. What does a good first marketing hire look like? Do you choose potential over experience? “I think legendary CEOs are evangelists and they don't outsource the strategic part of marketing.” - Christopher Lochhead Working on Lightning Strikes Josh Goodman is grinding to build his nine-person company to a new height. They have doubled in revenue for the last three years in a ...

230: Alex Hult from Pro Hockey to Restaurateur

What do you do when your dreams get crushed? On today’s episode, Alex Hult shares his awesome story of business and life success. He tells us how he rose from a halted hockey career and became a legendary restaurateur. “My mind was still thinking as fast, everything else was going as fast, but my body couldn't just handle the speed that I wanted to go.” - Alex Hult Three Things We Learned Alex’s promising hockey career Hockey has been a gigantic part of his life. Growing up in Sweden, Alex ...

229 Marjorie Scholtz Silicon Valley Entrepreneur

How do you find a passion in solving a problem that a lot of people face? On today’s episode, CEO of Verbhouse Marjorie Scholtz, shares the story of how she realized her passion. She also talks about how she built a diverse team founded on a single mission, designing a new category of company that makes it easier for people to be homeowners. "Especially in cities like San Francisco, the home ownership rate is the lowest it's been in 50 years." - Marjorie Scholtz Three Things We Learned Keep ...

228: Cannabis Category King Dennis O’Malley, CEO of Caliva

How does a button-down professional become a legendary pot entrepreneur? On today’s episode, Dennis O’Malley shares with us how he embraced his category. And he also talks about why taking on the pot industry is an exciting endeavor as any. “In cannabis, almost more than any other industry, there’s an ability to really create and own your category.” - Dennis O’Malley Three Things We Learned Dropping the bomb to everyone Dennis started out like any other aspiring entrepreneur—a button-down, s...

227: Questions and Cocktails Content Creator/Thought Leader

On this episode of Questions and Cocktails, Christopher Lochhead answers another question from one of his listeners. How does one go about becoming a great content creator and thought leader? “A lot of the most interesting people have a unique and differentiated point of view and they kind of come from that point of view on a regular basis.” - Christopher Lochhead Think About the How Before you start creating your content, you might want to think about how you would want to do it. Distributi...

226: Dushka Zapata Do I Need A Soulmate?

How does creativity bloom and do we really need a soulmate? Dushka Zapata is a talented writer and a communications executive at Silicon Valley. Today, she joins us to talk about writing, soulmates, the difference between blame and responsibility, and a whole lot more. “The greatest lie ever told is that there is someone out there that can make you peaceful, happy and full.” - Dushka Zapata Three Things We Learned Creativity blooms from unpredictability and solitude Dushka thinks that her fa...

225: Foreground vs. Background Conversations – Bix & Joe Bickson

Which is the winner in a comparison of foreground vs. background conversations? On today’s episode, Bix and Joe Bickson join us for another conversation tackling a tenet of future hacking. They talk about how the power dynamics in the company not only affect performance but also derail communication lines. “The first practice we're asking executive teams to have is to say the background conversations in the meeting.” - Joe Bickson Three Things We Learned Power dynamics still prevail in organ...

224: Steve Olsher Reinvention of an Entrepreneur

How does one walk out of an endeavor and successfully pick it up again somewhere along the way? Steve Olsher is an entrepreneur, CEO, author and podcaster. Today he talks about failures and successes, how to come back from losses, and how Chicago almost killed him. “I look like I do a lot but I implement what I call strategic abandon, which is just getting a lot of things done in a very efficient and cost-effective manner.” - Steve Olsher Three Things We Learned Walking away from something y...

223 Questions and Cocktails 1st Time Startup CEO

On this episode of Questions and Cocktails, Christopher Lochhead responds to another question emailed by one his listeners. A 1st time startup CEO for a new venture-backed company seeks advice on how to become a legendary leader. “Legendary people build legendary companies. It's that simple.” - Christopher Lochhead 1st Startup Time CEO  Love the Problem, Not Just the Solution Christopher breaks down his advice into seven points and the first of which is to love the problem. The most legendar...

221: Eddie Yoon Strategic Growth

On today’s episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice. “Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon Three Things We Learned Niche down if you don’t fit the mold This stands true in any setting where success in one’s ...

221: Bix and Joe Bickson Ruthless Compassion

Bix and Joe Bickson return for this series tackling different topics, including future hacking. Today, they share how imposter syndrome manifests and why people need to be ruthlessly compassionate. “Every CEO, every executive, every person we've sat in a room with over time has revealed that they also have great doubts.” - Bix Bickson on imposter syndrome Three Things We Learned Everyone is suffering from the imposter syndrome This is apparent in the way we present ourselves in the world. Par...

220: Jason DeFillippo Grumpy Old Geeks & The Jordan Harbinger Show Podcast CoHost

What exactly is AI and why does everyone insist on using the term to cover a multitude of basic software? Jason DeFillippo of the Grumpy Old Geeks and The Jordan Harbinger Show joins us for today’s episode. He talks about tech trends and why the blockchain is the second coming of push. “It's an Excel spreadsheet that has track changes turned on that everybody has access to.” -  Jason DeFillippo on the blockchain Three Things We Learned Grumpy Old Geeks vs The Jordan Harbinger Show Jason is h...

219: Questions and Cocktails Picking a New Job

What considerations should you make to become a legendary CEO? On this episode of Questions and Cocktails, Christopher Lochhead answers this question and offers his real-life perspective on designing a legendary career. “I have learned more by being on a few winning teams than I ever learned from being on losing teams.” - Christopher Lochhead Sorting Out One’s Priorities How do you find the right job given a specific goal of becoming a CEO? Christopher says that this conversation has been a ...

218: Jeff Denholm Entrepreneur Fights Wild Fires

On episode 66 and 67, Jeff Denholm sat with Christopher Lochhead for the very first time. They previously talked about his incredible athletic achievements as the one-armed surfer and all-around athlete. Today, he shares his entrepreneurial endeavors and how he and his partners are building a company to save the planet, save firefighters, and stop the wildfires. “Three to four percent of the fire resources these days are private.” - Jeff Denholm on the involvement of the private sector in mit...

217: Bernie Williams New York Yankee Legend

What is the ultimate importance of music and the arts in life? On today’s episode, legendary baseball player and jazz guitarist Bernie Williams joins us. He talks about how it was growing up in Puerto Rico, playing for the New York Yankees his entire career, and why he wants kids to love music, too. “Not everybody's gonna be a virtuoso musician but to use music as instrument for education, I think, is vital for every culture.” - Bernie Williams Three Things We Learned Making life connections ...

216: Dr. Shoshana Ungerleider: Designing a Legendary Death

Why should medical professionals put a lot more effort to improve end-of-life care? On today’s episode, internist Dr. Shoshana Ungerleider discusses her life’s mission and why bedside manner is of utmost importance. “Patients and families deserve better. We have to do a better job at communicating.” - Dr. Shoshana Ungerleider Three Things We Learned Patients must be included in the bigger picture Dr. Shoshana realized a lot of things when she did her ICU residency. None of their palliative m...

215: Trading Legendary Stories with Colin Vincent

On today’s episode, Legends and Losers’ original co-host Colin Vincent picks up the mic with Christopher Lochhead. They kick it back and talk about Colin’s weight loss. They also trade legendary stories involving hotel apps, Japanese toilets, a new world record for solving the Rubik’s cube underwater, and so much more. “I would know that I did something that I could stop doing the next day… Doing this allowed me to feel more in control of what was going on in a way that I hadn’t felt before.”...

214: Niche Down Q&A with Praxis Students Pt. 2

On Episode 211, Christopher Lochhead got on with Praxis students for an up close and personal Q&A session. Today, the second part of this conversation continues, teeming with business stories and learnings that ultimately culminated in realizing the importance of niching down. “Nobody makes it alone. Other people make you successful.” - Christopher Lochhead to Praxis students Three Things We Learned ‘Extraordinary’ isn’t for everyone Most people want to become legends in their own right, and...

213: Alex Constantinople PR/Communications Leader

How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape. “At the end of the day, it is also what other things should we be doing to get our story out.” - Alex Constantinople Three Things We Learned Representing somebody entails not only knowing them At 22, Alex found herself as the ...

212: Mike Maples, Jr. Silicon Valley Venture Capital Legend

How will people embrace the idea of the abundance of networks for the betterment of humanity? On today’s episode of Legends and Losers, a venture capitalist in the Silicon Valley Mike Maples, Jr. joins us to talk networks and the stock market, and why we need to underscore the opportunity and hope technological innovations bring. “We can either destroy each other out of our cynicism or we can lift each other up out of our shared purpose.” - Mike Maples, Jr. Three Things We Learned Accepting ...

211: Q&A on Niche Down with Praxis Students Pt. 1

How do you design a legendary career and life? On this special Q&A episode of Legends and Losers, Christopher Lochhead hangs out with 75 young Praxis students enroled in the program by the one and only Isaac Morehouse. They talk how to niche down and what it takes to become undeniable. “To be different, to create something new, you have to identify a problem that people are experiencing or deficit in the world, something that could be better and invent something that makes it better.” - Hanna...

210: Older Entrepreneurs Winning

On today’s episode of Legends and Losers Unlocked, Christopher Lochhead shares the awesome and fascinating article written by Irving Wladawsky-Berger for Wall Street Journal. It tackles the prevalent ageism in Silicon Valley and how research shows that contrary to popular belief, older entrepreneurs are winning. “I've been a lot more successful as I got more experience. And I think that tends to be true.” - Christopher Lochhead Ageism in the Tech Industry Pretty much the 20 years Christopher...