Chats with Chip

CWC 36: The role and impact of solo PR agencies today (featuring Karen Swim)

September 07, 2019 16:56 - 25 minutes - 27.5 MB

On this episode of Chats with Chip, Karen Swim breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ever before. She also advises how having a financial plan and advances in technology can help smooth the path for solo agency owners. Continue Reading → The post CWC 36: The role and impact of solo PR agencies today (featuring Karen Swim) appeared first on FIR Podcast Network.

CWC 35: Is Outcome Relations the future of communications? (featuring Matt Rizzetta)

September 02, 2019 12:00 - 23 minutes - 16 MB

In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients. Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful. Continue Reading → The post CWC 35: Is Outcome Relations the future of communications? (featuring Matt Rizzetta) app...

CWC 34: Advice for agencies on better use of video for clients (featuring Doug Simon)

August 29, 2019 12:13 - 22 minutes - 24.5 MB

Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients’ spokespeople on television news. By arranging satellite media tours, providing behind the scenes video coverage, and servicing social media video production, Doug gets his clients’ positive stories out there. In this episode of Chats with Chip, he addresses what the trends in both broadcast and soci...

CWC 33: How agencies can get the most out of LinkedIn (Chuck Hester)

June 27, 2019 14:31 - 23 minutes - 26.6 MB

Chuck Hester is a senior integrated marketing executive with deep experience in B2B and technology. He has worked in-house and on the agency side, so he brings a strong understanding and great perspective to this episode of Chats with Chip. As the author of Linking In to Pay It Forward, Chuck provides advice to communicators on... Continue Reading → The post CWC 33: How agencies can get the most out of LinkedIn (Chuck Hester) appeared first on FIR Podcast Network.

CWC 32: Leading an ethical agency (Mark McClennan)

June 23, 2019 13:17 - 27 minutes - 30.9 MB

Mark McClennan hosts a weekly podcast where he explores ethical questions with public relations industry experts and agency leaders. He brings a wealth of his own experience to the mix, as a longtime senior agency executive and former National Chair of the Public Relations Society of America (PRSA). Mark joined Chip on this episode to talk about... Continue Reading → The post CWC 32: Leading an ethical agency (Mark McClennan) appeared first on FIR Podcast Network.

CWC 31: Using your lawyer as a business advisor with Matt Benson

June 06, 2019 15:08 - 27 minutes - 27.6 MB

Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business. In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire. Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to it...

CWC 30: RFP advice for agencies from Robert Udowitz and Steve Drake

May 16, 2019 16:00 - 28 minutes - 28.9 MB

Robert Udowitz and Steve Drake of RFP Associates partner with organizations seeking to retain PR and public affairs agencies. They take years of their own experience on the agency side to help clients navigate the process more effectively. On this episode of Chats with Chip, Robert and Steve offer helpful advice and useful tips for agencies as they respond to requests for proposals. Continue Reading → The post CWC 30: RFP advice for agencies from Robert Udowitz and Steve Drake appeared fir...

CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners

April 23, 2019 11:13 - 44 minutes - 44.8 MB

In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners, an agency mergers and acquisitions advisory firm based in New York, provides useful insights for agency owners on the process of selling their agencies — including perspective on current trends in M&A. Continue Reading → The post CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners appeared first on FIR Podcast Network.

CWC 28: Brent Lightner of Taoti Creative

April 16, 2019 19:00 - 29 minutes - 28.1 MB

Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner. At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm. Continue Reading → The post CWC 28: Brent Lightner of Taoti Creative appeared first on FIR Podcast Network.

CWC 27: James Papiano on Leadership & Culture in Agencies

January 22, 2019 21:52 - 25 minutes - 24.3 MB

James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance. Continue Reading → The post CWC 27: James Papiano on Leadership & Culture in Agencies appeared first on FIR Podcast Network.

CWC 26: Nick Petroski of Promethean Research

December 06, 2018 19:31 - 26 minutes - 26.8 MB

Nick Petroski of Promethean Research joined to talk about the outlook for digital marketing agencies in 2019 and beyond. Continue Reading → The post CWC 26: Nick Petroski of Promethean Research appeared first on FIR Podcast Network.

CWC 25: Patrick Rogan on HR for small-to-midsize agencies

November 29, 2018 17:44 - 27 minutes - 27.8 MB

Patrick Rogan of Ignition HR joins to discuss how small and midsize agencies can meet their human resources needs with a combination of vendors, consultants, and in-house staff. Continue Reading → The post CWC 25: Patrick Rogan on HR for small-to-midsize agencies appeared first on FIR Podcast Network.

CWC 24: Johna Burke of AMEC

November 25, 2018 23:41 - 26 minutes - 36.8 MB

Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators. Continue Reading → The post CWC 24: Johna Burke of AMEC appeared first on FIR Podcast Network.

CWC 23: John Wall of Marketing Over Coffee

November 07, 2018 13:37 - 29 minutes - 29.5 MB

John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more. Continue Reading → The post CWC 23: John Wall of Marketing Over Coffee appeared first on FIR Podcast Network.

CWC 22: Tim Hayden of Brain+Trust Partners

October 30, 2018 16:55 - 25 minutes - 35.4 MB

Tim Hayden of Brain+Trust Partners joined Chip to talk about business transformation through the use of data and digital innovation. Continue Reading → The post CWC 22: Tim Hayden of Brain+Trust Partners appeared first on FIR Podcast Network.

CWC 21: CC Chapman, Storyteller

October 25, 2018 13:07 - 29 minutes - 41.4 MB

This episode of the Chats with Chip podcast features CC Chapman, an expert storyteller, passionate explorer, and committed humanitarian. CC currently serves as a Visiting Instructor of Business and Management at Wheaton College in Massachusetts. Continue Reading → The post CWC 21: CC Chapman, Storyteller appeared first on FIR Podcast Network.

CWC 20: Gordon Platt of Gotham Media Strategies

October 23, 2018 11:26 - 29 minutes - 27.4 MB

Gordon Platt of Gotham Media Strategies joined Chip to discuss how he came to start his own agency, including the impact of his previous experience in broadcast journalism. Continue Reading → The post CWC 20: Gordon Platt of Gotham Media Strategies appeared first on FIR Podcast Network.

CWC 19: Craig Carroll on corporate reputation and measurement

October 15, 2018 18:06 - 25 minutes - 23.1 MB

Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications. Continue Reading → The post CWC 19: Craig Carroll on corporate reputation and measurement appeared first on FIR Podcast Network.

CWC #18: Jason Booms on How Primary Research can Help Communicators

September 28, 2017 14:45 - 28 minutes - 26.8 MB

The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America. Continue Reading → The post CWC #18: Jason Booms on How Primary Research can Help Communicators appeared first on FIR Podcast Network.

CWC #16: Patrick Rogan on Strategies to Hire and Retain Talent in the PR Industry

May 11, 2017 14:50 - 29 minutes - 26.8 MB

This week’s episode of Chats with Chip featured a conversation with Patrick Rogan, founder of IgnitionHR, about talent acquisition and retention in the PR industry. Their discussion covers strategies to find and keep talent, the changing workplace and hiring trends, and challenges facing PR agencies. Continue Reading → The post CWC #16: Patrick Rogan on Strategies to Hire and Retain Talent in the PR Industry appeared first on FIR Podcast Network.

CWC #15: Joe Thornley on Evolution of the PR Business

April 26, 2017 14:00 - 30 minutes - 28.7 MB

The newest episode of Chats with Chip featured a conversation with Joe Thornley, the CEO of Thornley Fallis Communications. Chip and Joe discussed the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry. Continue Reading → The post CWC #15: Joe Thornley on Evolution of the PR Business appeared first on FIR Podcast Network.

CWC #14: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation

April 12, 2017 15:52 - 31 minutes - 28.6 MB

The most recent episode of Chats with Chip featured a conversation about consultancy and collaborative work to manage digital transformation with Scott Monty, CEO and co-managing partner of Brain+Trust Partners. Scott has a broad range of experience in the field of digital communication, including working as the head of social media for Ford Motor Company. Continue Reading → The post CWC #14: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation appeared first on FIR...

CWC #13: Ryan Williams on Internal Communications and Measurement

October 24, 2016 14:14 - 28 minutes - 25.8 MB

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams, a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Check out the full recording to hear more about the specific trends and changes in the field, how to schedule and implement surveys, exam...

CWC #12: Terry Flannery on Higher Ed Communications and Marketing

August 18, 2016 16:19 - 30 minutes - 27.6 MB

On the most recent episode of Chats with Chip, Terry Flannery, Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education. With 20 years of experience in her field, Terry has had a front row seat to the ways digital innovation changed the higher education system and its departments. Tune in to hear about the importance and challenges of content strategy, audience targeted brand strategy, the future of communica...

CWC #11: Doug Haslam on Social Identity Theft

August 17, 2016 18:04 - 26 minutes - 24.1 MB

On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft. Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant? Do you know what it takes to regain control of something that you have spent years building? Doug’s experience has some important lessons for all of us. Continue Reading → The post CWC #11: Doug Haslam on S...

CWC #10: Neville Hobson on AI and Machine Learning in PR

July 19, 2016 19:10 - 31 minutes - 28.9 MB

On the latest episode of Chats with Chip, I'm joined by Neville Hobson to talk about the role artificial intelligence and machine learning will have in the public relations industry. Neville is the co-founder of the FIR Podcast Network and currently works for IBM -- home of Watson. We talk about everything from the automated creation of news stories by computers to the role that big data plays in communications -- with a digression or two along the way, of course. Continue Reading → The p...

CWC #9: Gini Dietrich and the business side of PR

May 20, 2016 11:00 - 30 minutes - 28.2 MB

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations. We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale: You Don’t Have a Business Plan You Can’t Break Free from Client Work Operating In Chaos Freakin’ Technology! Who Can Keep Up? Not Understanding the Whole “Measurement” Thing Continue Reading → The post CWC #9: Gini Dietrich ...

Chats with Chip #7: Shonali Burke on Social PR, Measurement, & More

November 09, 2015 17:34 - 28 minutes - 25.8 MB

Shonali Burke educates and trains public relations pros to use modern media more effectively. Later this week, she will be hosting an online boot camp for communicators. In this episode of Chats with Chip, we discuss her Social PR Launchpad event, where she promises to help "unleash your inner superhero." Continue Reading → The post #7: Shonali Burke on Social PR, Measurement, & More appeared first on FIR Podcast Network.

Chats with Chip #6: Gini Dietrich of Arment Dietrich (and Spin Sucks)

December 22, 2014 03:22 - 28 minutes - 25.7 MB

Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog. In this conversation, we explore everything from the business of PR to writing books, building an online community and more. Continue Reading → The post #6: Gini Dietrich of Arment Dietrich (and Spin Sucks) appeared first on FIR Podcast Network.

Episodes