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CWC #18: Jason Booms on How Primary Research can Help Communicators

Chats with Chip

English - September 28, 2017 14:45 - 28 minutes - 26.8 MB
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Previous Episode: CWC #16: Patrick Rogan on Strategies to Hire and Retain Talent in the PR Industry
Next Episode: CWC 19: Craig Carroll on corporate reputation and measurement

The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America.
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The post CWC #18: Jason Booms on How Primary Research can Help Communicators appeared first on FIR Podcast Network.

The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America.


Listen to the full episode for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.


[Read the transcript]


The post CWC #18: Jason Booms on How Primary Research can Help Communicators appeared first on FIR Podcast Network.

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