Chats with Chip
79 episodes - English - Latest episode: about 2 months ago -CustomScoop CEO Chip Griffin meets a lot of interesting people and chats with them
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Episodes
CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan)
May 15, 2024 13:00 - 39 minutes - 31.8 MBPatrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations. Continue Reading → The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.
CWC 99: Modernizing leadership in meetings (featuring Brad Farris)
May 06, 2024 13:00 - 29 minutes - 24.1 MBIn this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction. Continue Reading → The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.
CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)
March 27, 2024 13:00 - 31 minutes - 25.6 MBIn this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.
CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
March 13, 2024 13:00 - 27 minutes - 22.1 MBIn this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic. Continue Reading → The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on FIR Podcast Network.
CWC 96: Resiliency and remote teams in an agency (featuring Xaña Winans)
November 08, 2023 14:00 - 29 minutes - 23.7 MBXana Winans says that resiliency may be her supowerpower, and that's a characteristic many agency owners needed to tap into as the pandemic upset existing business structures. Continue Reading → The post CWC 96: Resiliency and remote teams in an agency (featuring Xaña Winans) appeared first on FIR Podcast Network.
CWC 95: Evolving as your agency grows (featuring Jason Swenk)
October 18, 2023 13:00 - 26 minutes - 21.7 MBIn this episode, Chip talks with Jason Swenk of Agency Mastery 360 about the intricate dynamics of agency growth, operations, and sales. Continue Reading → The post CWC 95: Evolving as your agency grows (featuring Jason Swenk) appeared first on FIR Podcast Network.
CWC 94: How agencies should think about Wikipedia in 2023
October 04, 2023 13:00 - 30 minutes - 24.2 MBIn this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble. Continue Reading → The post CWC 94: How agencies should think about Wikipedia in 2023 appeared first on FIR Podcast Network.
CWC 93: How to make conversations with your agency employees less difficult (featuring Allyns Melendez)
September 20, 2023 13:00 - 30 minutes - 24.3 MBIn this episode, Chip and Allyns talk about ways that you can solicit ongoing feedback from agency employees and build a management structure that encourages meaningful two-way conversations. Continue Reading → The post CWC 93: How to make conversations with your agency employees less difficult (featuring Allyns Melendez) appeared first on FIR Podcast Network.
CWC 92: Process matters for agencies (featuring Juliana Marulanda)
August 23, 2023 13:00 - 30 minutes - 28 MBIn this episode of Chats with Chip, Juliana Marulanda of ScaleTime explains why creating and documenting repeatable processes for your agency can make a big difference in outcomes for your business and your clients. Continue Reading → The post CWC 92: Process matters for agencies (featuring Juliana Marulanda) appeared first on FIR Podcast Network.
CWC 91: Co-authoring a book with an all-star team (featuring Kami Huyse)
July 26, 2023 13:00 - 24 minutes - 20 MBHave you ever thought about writing a book to leverage as a tool for demonstrating your expertise and building the profile of yourself and your agency? Continue Reading → The post CWC 91: Co-authoring a book with an all-star team (featuring Kami Huyse) appeared first on FIR Podcast Network.
CWC 90: Building a strong financial foundation for your agency (featuring Ryan Watson)
May 18, 2023 13:00 - 33 minutes - 27.3 MBIn this episode of Chats with Chip, Ryan Watson of Upsourced discusses the critical role that financial planning has in growing a successful agency. Continue Reading → The post CWC 90: Building a strong financial foundation for your agency (featuring Ryan Watson) appeared first on FIR Podcast Network.
CWC 89: Should Chip stop blindly hating RFPs for agencies?
May 11, 2023 13:00 - 38 minutes - 30.7 MBIn this episode of Chats with Chip, Simon Erskine Locke of CommunicationsMatch joins for a discussion about agencies and RFPs. Continue Reading → The post CWC 89: Should Chip stop blindly hating RFPs for agencies? appeared first on FIR Podcast Network.
CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham)
May 03, 2023 13:00 - 30 minutes - 24.5 MBAdam Graham, Founder of both Gray Matters and BD Matters, brings a wealth of agency business development expertise to the table in this episode of Chats with Chip. Continue Reading → The post CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham) appeared first on FIR Podcast Network.
CWC 87: Going from agency coach to agency leader (Part 2 of 2)
September 21, 2022 13:43 - 22 minutes - 18.1 MBIn this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell. Continue Reading → The post CWC 87: Going from agency coach to agency leader (Part 2 of 2) appeared first on FIR Podcast Network.
CWC 86: Transitioning your agency to new leadership (Part 1 of 2)
September 20, 2022 16:29 - 21 minutes - 17.1 MBIn this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day. Continue Reading → The post CWC 86: Transitioning your agency to new leadership (Part 1 of 2) appeared first on FIR Podcast Network.
CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander)
June 15, 2022 13:00 - 29 minutes - 23.4 MBIn this episode of Chats with Chip, Dan Englander of Sales Schema explains how agencies can develop these relationships at scale — even with limited resources. Continue Reading → The post CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander) appeared first on FIR Podcast Network.
CWC 84: Leveraging overseas talent to grow your agency
May 11, 2022 13:00 - 28 minutes - 22.7 MBIn this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce. Continue Reading → The post CWC 84: Leveraging overseas talent to grow your agency appeared first on FIR Podcast Network.
CWC 83: Getting a handle on your agency’s finances
April 27, 2022 13:00 - 34 minutes - 27.5 MBIn this episode of Chats with Chip, Jon Morris of Ramsay Innovations shares his perspective as a former agency owner turned agency financial advisor. Continue Reading → The post CWC 83: Getting a handle on your agency’s finances appeared first on FIR Podcast Network.
CWC 82: How to manage agency projects for profitable results
April 20, 2022 13:00 - 34 minutes - 27.8 MBGalen Low, co-founder of The Digital Project Manager, joined Chip on this episode to talk about how agencies can improve their project management skills to improve the results that they produce for clients while also contributing to the agency's bottom line. Continue Reading → The post CWC 82: How to manage agency projects for profitable results appeared first on FIR Podcast Network.
CWC 81: The evolution of agency events (featuring Carl Smith)
April 13, 2022 13:00 - 30 minutes - 24.3 MBIn this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn't. Continue Reading → The post CWC 81: The evolution of agency events (featuring Carl Smith) appeared first on FIR Podcast Network.
CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)
February 09, 2022 14:00 - 32 minutes - 26.4 MBIn this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business. Continue Reading → The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.
CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee)
November 08, 2021 14:00 - 30 minutes - 24.5 MBIn this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game. Continue Reading → The post CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) appeared first on FIR Podcast Network.
CWC 78: How agencies can manage the new work landscape (featuring Miles Everson)
November 04, 2021 13:00 - 30 minutes - 24.8 MBMiles Everson, CEO of MBO Partners, joins Chip to talk about the challenges that agencies are facing in this new era of work — and how they can find success while mitigating risks. Continue Reading → The post CWC 78: How agencies can manage the new work landscape (featuring Miles Everson) appeared first on FIR Podcast Network.
CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon)
June 24, 2021 19:00 - 30 minutes - 24.4 MBChris Hervochon, a CPA with extensive experience working with small agencies, shares his advice on how to manage your business more effectively by understanding and using your financial reports. Continue Reading → The post CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon) appeared first on FIR Podcast Network.
CWC 62: The power of creativity and community in difficult times (featuring Carl Smith)
April 01, 2020 14:27 - 29 minutes - 23.6 MBIdeas and insights for future success in the midst of this crisis Continue Reading → The post CWC 62: The power of creativity and community in difficult times (featuring Carl Smith) appeared first on FIR Podcast Network.
CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
March 31, 2020 14:25 - 23 minutes - 19.3 MBHow to handle succession in the family business Continue Reading → The post CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein) appeared first on FIR Podcast Network.
CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)
March 30, 2020 14:25 - 26 minutes - 21.1 MBWhat goes into the decision to give up an office in favor of remote work Continue Reading → The post CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler) appeared first on FIR Podcast Network.
CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover)
March 03, 2020 14:01 - 26 minutes - 21.4 MBGetting results for clients and growing your agency using the most talked about communications medium today. Continue Reading → The post CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover) appeared first on FIR Podcast Network.
CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)
February 23, 2020 12:30 - 24 minutes - 20 MBLessons for veteran agency owners and newcomers to the agency world from the experience of students Continue Reading → The post CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler) appeared first on FIR Podcast Network.
CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)
February 20, 2020 12:28 - 26 minutes - 21.1 MBThe benefits of joining together with peers to learn about the business side of agencies Continue Reading → The post CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman) appeared first on FIR Podcast Network.
CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein)
February 10, 2020 17:36 - 24 minutes - 19.5 MBMeeting the need for high quantities of high quality content Continue Reading → The post CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein) appeared first on FIR Podcast Network.
CWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
February 02, 2020 19:49 - 24 minutes - 20 MBFocus on the right numbers for the right reasons to put more money in your pocket Continue Reading → The post CWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas) appeared first on FIR Podcast Network.
CWC 54: Building a positive team culture at your agency (featuring Keith Scandone)
January 27, 2020 15:02 - 29 minutes - 23.4 MBHow to maintain open dialogue, encourage growth, and enable graceful exits Continue Reading → The post CWC 54: Building a positive team culture at your agency (featuring Keith Scandone) appeared first on FIR Podcast Network.
CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout)
January 21, 2020 19:43 - 26 minutes - 22 MBIs your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more. Continue Reading → The post CWC 53: Eating your own dog food and marketing your agency (fe...
CWC 52: Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
January 15, 2020 18:37 - 24 minutes - 20.5 MBFor the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it off with a final volume: Non-Obvious Mega Trends. A self-described “reluctant futurist,” Rohit went from working in agencies to examining the trends that impact business and society. In this episode, he and Chip discuss some of the observations, as well as an approach to looking at trends that may help agency leaders be more effective. One of the best pieces of advice he ...
CWC 51: How agencies can avoid common legal mistakes (featuring Sharon Toerek)
December 30, 2019 13:00 - 25 minutes - 21.1 MBNobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters. Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes. Continue Reading → The post CWC 51: ...
CWC 50: What it is like to sell an agency to a holding company (featuring Mitch Joel)
December 23, 2019 13:36 - 31 minutes - 32 MBHave you ever wondered what it would be like to sell your agency to one of the big holding companies? How does the dream compare to reality? What should you know before you make that decision? Mitch Joel shares the perspective of someone who has done just that. He and his partners sold Twist Image to WPP. After remaining with the firm for several years after the acquisition, Mitch is now a prolific writer, podcaster, speaker, and more. Continue Reading → The post CWC 50: What it is like to...
CWC 49: Dr. Sandra Wills Hannon on why to get your agency certified as a Small, Minority, Woman, or Veteran-Owned Business
November 26, 2019 15:43 - 24 minutes - 26.2 MBMost agencies are looking for any leg up that they can get in the business development process. That’s why some agencies should consider getting certified. No this isn’t a discussion about a seal of approval for the quality of your work, it is about certifying the ownership structure of your business in a category that some organizations prefer. Dr. Sandra Wills Hannon of The Hannon Group discusses how getting certified has helped her agency win more business, both from government agencies ...
CWC 48: How agencies can avoid scope creep with client projects (featuring Ben Aston)
November 18, 2019 20:59 - 29 minutes - 29.5 MBScope creep and over-servicing clients erodes profitability and many — if not most — agencies. Keeping work within the agreed parameters will not only make projects better, it will ensure that they contribute to the financial health of the business. As founder of The Digital Project Manager, Ben Aston knows all about successful agency project management. He joins Chip to discuss techniques to avoid scope creep — starting even before a prospect becomes a client. Continue Reading → The post ...
CWC 47: Starting an agency with an MBA in hand (featuring Paul Benson)
November 13, 2019 14:08 - 25 minutes - 25.9 MBMost agency owners don’t bring prior business experience to the role — let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership. In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success. Continue Reading → The post CWC 47: Starting an agency with an MBA in hand (featuring Paul Benson) appear...
CWC 46: Key financial metrics for agency owners (featuring Darryl Salerno)
November 12, 2019 14:06 - 28 minutes - 29.1 MBAgency owners need to keep tabs on the financial health of their businesses, but many lack the backgrounds to know the numbers that matter most. Darryl Salerno’s long experience in advising agencies on financial matters makes him an excellent resource on this vital topic. In this episode, Darryl explains which numbers agencies should be focused on and what benchmarks can help them evaluate their own success. He takes the mystery out of money matters and provides practical advice that any ag...
CWC 45: Building a large independent PR agency (featuring Ronn Torossian)
November 04, 2019 12:00 - 24 minutes - 24.9 MBRonn Torossian has built one of the largest independent PR agencies in the U.S., and in this episode he shares some of the lessons he has learned along the way. A prolific content creator, Ronn frequently writes and speaks about issues facing the industry, and he is passionate about finding ways to improve modern public relations. Ronn’s agency, 5WPR, recently announced that they were looking for small agencies to acquire. He explains exactly what he’s looking for and why he wants to supple...
CWC 44: Predictable growth stages for agencies (featuring Brad Farris)
November 03, 2019 14:15 - 27 minutes - 30.4 MBAgency businesses have some challenges unique to the individual owners and circumstances. But many of the growing pains are predictable and follow patterns established by other similar businesses. Leaders can take comfort in knowing that they are not likely the first to experience any particular challenge, nor are other agencies immune from the obstacles. Brad Farris has spent decades advising businesses and helping them overcome these growing pains so that they can continue to thrive. In ...
CWC 43: How agencies should think about AI and analytics (featuring Katie Robbert)
October 30, 2019 13:00 - 24 minutes - 26.7 MBKatie Robbert never planned to be an expert in AI and analytics, but she says she likes “numbers to add up” even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency. Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients to uncover valuable nuggets in the data that often piles up unused in many businesses. Chip tal...
CWC 42: Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
October 27, 2019 23:35 - 30 minutes - 33.8 MBJust about every agency leader worries about where the next new client will come from and how to land that new business. Many aren’t natural-born salespeople, so the process itself can be uncomfortable and even intimidating. Jody Sutter brings decades of experience in agency business development to help owners and executives put in place programs and processes that generate revenue. In this episode of the Chats with Chip podcast, Jody shares some of the most common mistakes she sees agencie...
CWC 41: The PR agency as a news-driven organization (featuring Sean Cassidy)
October 21, 2019 00:16 - 31 minutes - 31.2 MBWhen Sean Cassidy walked out of Tufts University in 1990, he graduated with a major in Cold War foreign policy — just as the Soviet Union was about to dissolve. He hadn’t aspired to a career in public relations, but it turned out he was a good writer and he caught the eye of a small agency owner. Three decades later, Sean leads DKC, a prominent independent PR agency headquartered in New York. They recently rolled out a new tagline: “maximizing return on news.” In this episode, he explains w...
CWC 40: Rebranding after an agency merger (featuring Trevor Francis)
October 14, 2019 13:49 - 25 minutes - 27.4 MBThe challenges and opportunities when integrating two businesses while also introducing a new name. Continue Reading → The post CWC 40: Rebranding after an agency merger (featuring Trevor Francis) appeared first on FIR Podcast Network.
CWC 39: Effective case studies for your agency (featuring Rachel Jacobs)
October 07, 2019 13:28 - 28 minutes - 28.6 MBIn this episode, Rachel Jacobs explains why case studies are critical to the scale and growth of agencies. Rachel, founder of Ecommerce Partnerships, reminds agency owners that their number one client is their own agency. Step by step, you’ll learn how to integrate a case study opportunity before a client even signs the contract, who the audience should be, and the six key elements that make up a basic case study. Continue Reading → The post CWC 39: Effective case studies for your agency ...
CWC 38: Professional development for agency owners and employees (featuring Mike Rhodes)
October 02, 2019 14:17 - 30 minutes - 29.7 MBIn this episode, we go Down Under for a deep dive into the business of WebSavvy, a Melbourne-based digital marketing agency founded by Mike Rhodes. He explains why he chose agency life over being a helicopter pilot, advice for fellow agency owners, effective team training, and much more. Continue Reading → The post CWC 38: Professional development for agency owners and employees (featuring Mike Rhodes) appeared first on FIR Podcast Network.
CWC 37: Transparency in the agency business (featuring Steve Parker, Jr.)
September 16, 2019 14:26 - 30 minutes - 32 MBSteve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing’s values. Continue Reading → The post CWC...