CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein)

Meeting the need for high quantities of high quality content

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The post CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein) appeared first on FIR Podcast Network.

Agencies have a constant need to “feed the beast” when it comes to content creation. Public relations and marketing firms have always had a strong reliance on the written word, but as clients become publishers and social media places increasing demands on scribes, the challenge of finding and managing writers only grows.

On this episode, Gideon Stein of Write Label explains how his team has built a roster of writers to help meet that need. There are lessons and ideas for anyone who is looking to outsource writing responsibilities or build their own network.

Gideon discusses a wide range of topics including:

Write Label’s approach to filling client requests
Managing writers for maximum results
Recruiting new writing talent
How Write Label extends the range of many agencies
The role of AI and machine learning in the writing process

You will also get to hear the funny story of how Write Label came to be what it is today.

Write Label

ABOUT GIDEON STEIN

Gideon serves as the CEO of Write Label. Previously, he was founder and CEO of LightSail Education, prior to its sale to an international private equity fund. A leader in the national education landscape, Gideon serves on boards of several nonprofit organizations including New Classrooms, Narrative 4 and Chalkbeat. He is also the President of the Moriah Fund. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, and he was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec).

[read the transcript]

The post CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein) appeared first on FIR Podcast Network.