CWC 24: Johna Burke of AMEC

Chats with Chip

English - November 25, 2018 23:41 - 26 minutes - 36.8 MB
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Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.
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The post CWC 24: Johna Burke of AMEC appeared first on FIR Podcast Network.

Topics discussed include:

The evolution of measurement and evaluation
What the future holds for the practice of measurement and evaluation
How agencies play an important role in the measurement ecosystem
The importance of telling a story with data
Ways that communicators can begin their measurement journey with AMEC resources
Activities during Measurement Month that may be of interest to listeners

[read the transcript]

The post CWC 24: Johna Burke of AMEC appeared first on FIR Podcast Network.

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