CWC #9: Gini Dietrich and the business side of PR

Chats with Chip

English - May 20, 2016 11:00 - 30 minutes - 28.2 MB
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Previous Episode: Chats with Chip #7: Shonali Burke on Social PR, Measurement, & More

Next Episode: CWC #10: Neville Hobson on AI and Machine Learning in PR

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations.

We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:

You Don’t Have a Business Plan
You Can’t Break Free from Client Work
Operating In Chaos
Freakin’ Technology! Who Can Keep Up?
Not Understanding the Whole “Measurement” Thing

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The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Network.

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.

We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:

You Don’t Have a Business Plan
You Can’t Break Free from Client Work
Operating In Chaos
Freakin’ Technology! Who Can Keep Up?
Not Understanding the Whole “Measurement” Thing

Read the transcript

The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Network.