Build a Better Agency Podcast
462 episodes - English - Latest episode: 15 days ago - ★★★★★ - 266 ratingsScale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Episodes
EP 254: Looping your agency into the membership economy with Robbie Baxter
August 17, 2020 08:00 - 49 minutes - 68.6 MBWe all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and subscriptions we pay for each month. It’s about how we are treated and cared for by the businesses whose programs we join. As we think about how to strategically guide ...
EP 254: Looping your agency into the membership economy with Robbie Baxter
August 17, 2020 08:00 - 50 minutes - 68.7 MBWe all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and subscriptions we pay for each month. It’s about how we are treated and cared for by the businesses whose programs we join. As we think about how to strategically guide ...
EP 253: Smart outsourcing for agencies with Brian Gerstner
August 10, 2020 08:00 - 56 minutes - 77.7 MBPrior to the economic downturn in ‘07-’08, I worked with a lot of agency owners who were very adamant that they would never outsource any of their services. Then the recession hit. Agencies were forced to trim their payroll and job-out projects to 1099s and other partners. Today, 99% of the agencies I work with have a hybrid business model that incorporates some type of outsourcing. When done well, this is actually a benefit to your clients so the question becomes how can you make this work ...
EP 252: Subconscious barriers to your agency’s success with Amira Alvarez
August 03, 2020 08:00 - 1 hour - 99.1 MBThis may be the most unorthodox episode of Build A Better Agency to date. When I met Amira Alverez, who helps agency owners and leaders really harness the power of the subconscious mind, I was intrigued and invited her to be a guest. But then she asked if she could turn the tables on me and do a coaching session with me – live – and we’d let all of you eavesdrop in on the session. I’ll admit, I was anxious about it. I didn’t want the episode to be about me. But Amira flipped the script an...
EP 251: The science of marketing with Patrick Renvoise
July 27, 2020 08:00 - 57 minutes - 79.4 MBAs agency owners, we are constantly searching for new ways to harness the power of persuasion and trigger an audience’s buy-button on behalf of our clients. Understanding what’s happening inside the consumer’s head and what drives their behavior is where that effort begins. We’ve always worked to understand how audiences in the past, but what if we could leverage data and science to crack the code and target the decision-making part of a prospect’s brain? As a neuroscientist and an agency ...
EP 250: State of the Agency 2020 Pt. II with Drew McLellan
July 20, 2020 08:00 - 51 minutes - 71 MBIn my 250th (man, how times flies!) episode of Build a Better Agency, we look at the next set of client and employee-focused trends from the 2020 Agency Trends Report, picking up where I left off in episode #245, which was me walking you through the first half of the trends. The back half of the report covers everything from employee retention and happiness to the changing needs of your clients as they respond to current events. I am hoping these trends will give you a better idea of what we...
EP 249: Claim your agency’s position of authority with Michelle Prince
July 13, 2020 08:00 - 59 minutes - 81.2 MBMost agencies do not have a reliable sales strategy. They either rely on referrals or they employ what I call the feast or famine methodology. Neither strategy actually delivers consistent, profitable prospects or new clients. There’s a new, better way to sell for agencies. I’m a huge believer in an agency owning a position of authority and using it to make sales easier, faster and more profitable. That’s why Stephen Woessner and I wrote a book on the subject! And it’s why I wanted to invite...
EP 248: Moving towards racial equality in your agency with Jennifer Long
July 06, 2020 08:00 - 1 hour - 96.1 MBThe Black Lives Matter movement has triggered a global conversation that has been a long time coming. Like other business owners, agency leaders are wrestling with the questions and concerns about racial equality in their agency and in our industry. How should our agencies respond internally and externally? The demand for conversations about racial equality is louder and more urgent now than it has ever been. Employment attorney and discrimination complaint investigator Jennifer Long has a ...
EP 247: Book your agency solid with Matthew Kimberley
June 29, 2020 08:00 - 56 minutes - 78.3 MBThere are very few agency owners who love biz dev. It’s time consuming, sometimes it feels like you are trying to target shoot in the dark, and you often end up settling for prospects that aren’t quite the right fit. But at least it’s a win! Your spidey senses are tingling and you know there’s trouble ahead but you ignore that little voice and forge ahead, hoping for the best. What if you could eliminate those near misses? I’m a firm believer that every agency should have a clear understan...
EP 246: How agencies are putting math behind marketing with Eric Vardon
June 22, 2020 08:00 - 59 minutes - 81.3 MBMost agencies have yet to harness the power of data automation tools, and the numbers reveal a concerning reality. 60% of all agencies believe that they make at least 6 costly digital marketing mistakes on a client’s account every week. 33% of agencies have eaten between $5-$10,000 to fix a single campaign mistake. And it doesn’t get better with size. The number of mistakes nearly doubles when a digital agency scales from $1 million to $5 million in fees. And that’s not the most horrifying n...
EP 245: State of the Agency 2020 Pt. I with Drew McLellan
June 15, 2020 08:00 - 46 minutes - 63.5 MBThe past three months have felt like a bad sci-fi movie. As agency leaders, most of us have navigated the economic struggles right after 9/11 and the great recession of 07-08’. But nothing has come close to the economic, health, and social impacts that we’ve experienced recently. But we need to stay smart and fight our way out of this economic slowdown. I want to share some trends that will help you do just that. COVID continues to be a major topic of discussion throughout the world. It is...
EP 244: Navigating the complex legal issues that agencies face with Sharon Toerek
June 08, 2020 08:00 - 57 minutes - 79.3 MBMost agency owners would put attorneys in the cost column. Until they get into legal trouble. Then, they quickly realize how much they could have ultimately saved if they’d been a little more proactive and worked with an attorney before they got into hot water. But with the right attorney who specializes in agencies and understands our world, you can navigate common legal obstacles while saving hundreds of thousands of dollars. My guest is AMI’s go to attorney, Sharon Toerek. Sharon’s dept...
EP 243: How agencies and brands are approaching budgets and new projects for 2020 and beyond with Lee McKnight
June 01, 2020 08:00 - 56 minutes - 78.1 MBThere are two questions plaguing agencies in the spring of 2020. The first is how are brands going to respond to covid when it comes to budgets, tackling new projects and their relationships with agencies. The second is how can the agency sensitively and successfully mine for new business while the world is trying to get back on its axis. Fortunately, RSW/US recently released a new study that answers both of these questions and is filled with more good news than you might expect. The first...
EP 242: Paycheck Protection Program loan answers for agency owners with Craig Cody
May 25, 2020 08:00 - 48 minutes - 66.7 MBThe most popular relief loan in the US is the Paycheck Protection Program loan or PPP loan. Unfortunately, in a rush to get the funds out to agencies and other businesses, the Small Business Administration and Treasury Department forgot to define how the loan and its forgiveness will work. There’s a lot of grey area surrounding the PPP, so in this episode of Build a Better Agency, tax advisor Craig Cody joins me to explain what we do know and what we’re still waiting to discover. Craig i...
EP 241: Leveraging an agency owner’s strengths to crush biz dev with Jody Sutter
May 18, 2020 08:00 - 52 minutes - 71.7 MBVery few agency owners are giddy about the prospect of prospecting for new clients. It feels uncomfortable and unnatural. But what if it isn’t that they hate biz dev but that they just weren’t doing it in a way that aligns with their strengths? If sales felt comfortable and easy, wouldn’t you do more of it? In this episode of Build a Better Agency, we are joined by biz dev expert Jody Sutter of The Sutter Company, a new business consultancy that advises small agencies on organizing and ope...
EP 240: 5 mini plans agency leaders can use to thrive through covid with Drew McLellan
May 11, 2020 08:00 - 1 hour - 113 MBThe panic around COVID lockdown is plateauing. The storm has certainly not passed, but we’ve navigated out of the panic stage and now everyone is realizing they need to get back to business. Whether you live someplace that is still sheltering in place or you are figuring out how to get back to the office — we have to sustain our business through this and come out on the other side. If we do it well, we can not only come out on the other side but we can come on stronger and better than ever. ...
EP 239: A new tool to add to your agency’s sales strategy with Jeff Winters
May 04, 2020 08:00 - 54 minutes - 74.8 MBThere’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impossible to break through and actually get the attention of someone in the C-suite. My guest Jeff Winters proves that belief wrong for his clients every day. But will it work for your agency? There’s always been a great debate among agency owners – does cold email work as a new business strategy....
EP 238: Connect with agency prospects using virtual events with Nicole Mahoney
April 27, 2020 08:00 - 53 minutes - 74 MBWhen you realize that this episode is about holding a virtual event, you might jump to the conclusion that this is a C19 focused episode. Nothing could be further from the truth. Virtual events have been successful for years and are always worth considering, pandemic or not! Agency owner Nicole Mahoney has always been an innovative marketer on behalf of her agency. Her podcast and other industry-specific content has positioned her agency as one of the country’s authorities on destination m...
EP 237: What agencies don’t know about the PPP loan program with Stephen Katz
April 20, 2020 08:00 - 53 minutes - 72.9 MBAgency owners are scrambling to take advantage of the CARES Act, and in particular the Paycheck Protection Program (PPP) loans but there’s a lot we don’t know because there’s a lot that is not set in stone. There is a total lack of clarity around this how the PPP works – from application all the way through repayment and potential forgiveness. The 800-page act says one thing and the SBA says another. As I describe it in my conversation with guest Stephen Katz, we are repairing the plane ...
EP 236: Lead your agency through difficult times and remote working with Adam Carroll
April 13, 2020 08:00 - 1 hour - 84.7 MBAgency owners wear many hats and certainly one of the most important is leader. There are days when that’s easy and even fun. And then, there are days like the ones we’ve been having lately, when the weight of that role can get pretty heavy. Our employees need us to guide them through these uncharted waters. And to do that, we need to stay calm, confident and compassionate. But how do you do that when you can’t even be in the same room. The current COVID crisis is pushing teams and agency ...
EP 235: A very personal message to agency owners – how to survive the Covid chaos with Drew McLellan
April 06, 2020 08:00 - 44 minutes - 61.7 MBOdds are you cannot remember a more tumultuous time in your agency. You probably endured through 9/11 but we understood what happened and why. You probably survived the 07-08 recession but we saw it coming and had time to plan and adjust. Covid-19 brings a rare and overwhelming combination of a health scare, human isolation, and an economic shutdown all in one fell swoop. No wonder you’re feeling a bit frantic. That’s why I’m worried about you. If you can’t stand strong through this, your ag...
EP 234: Surviving the pandemic – where will your agency be in 60-90 days? with Kiri Sinclair
March 30, 2020 08:00 - 1 hour - 96.7 MBUS and European based agency owners are fightly vigilantly as the coronavirus pandemic unfolds in their region of the world. It’s affecting agencies and their clients in significant ways. I’ve been talking to agency owners non-stop for the last two weeks and one thing is for sure – one agency’s experience is not like another’s. For some, business and AGI has never been better. In others, 50% of their AGI has walked out in less than ten days. I wanted to connect with an agency owner who had a...
EP 233: How to grow your agency using creative collaboration with James Carbary
March 23, 2020 08:00 - 1 hour - 84.3 MBToday’s episode is a twofer – and both topics are going to benefit your shop. The first is the idea of collaborating with your prospects to create content that is valuable for both of you. From there you can leverage that shared experience to create new opportunities for your agency. The second is how you can write that book you’ve been thinking about, despite how overloaded your calendar and life can be. My guest is James Carbary, the owner of Sweet Fish Media, a podcast-first media compa...
EP 232: Getting your agency to the other side of the coronavirus with Drew McLellan
March 16, 2020 08:00 - 42 minutes - 58.6 MBThere’s not a small business owner on the planet who isn’t concerned about how the coronavirus is going to impact their business, employees, clients, and family. Those worries are complicated by the fact that this is also a health risk to those you love. I can’t help with the health risk part – but I can help ease your fears about your business. We’re going to survive this together and in this episode, I am going to give you some tips and tactics to get you and your agency through this storm...
EP 231: Agency Owners | Leveraging psychology to improve agency sales with Charlie Poulson
March 09, 2020 08:00 - 47 minutes - 65.9 MBThe more you know about a person, the easier it is to connect with them. One of the challenges when it comes to biz dev is that we really don’t know too much about the prospect we’re trying to build a relationship with, especially in the early stages of the sales pitch. But what if there was a way for you to gain those insights even if you’ve never met them in person? Charlie Poulson’s first job out of college was building PPT decks for one of the country’s largest agencies. That experie...
EP 230: Agency Owners | Using Traction to scale and strengthen your agency with Drew McLellan
March 02, 2020 09:00 - 52 minutes - 71.6 MBMany agency owners are familiar with the book Traction by Gino Wickman and his Entrepreneurial Operating System. It’s a fantastic methodology for improving your agency’s ability to scale effectively, growing a leadership team and building a more sustainable, profitable agency. If you implement Traction properly. Otherwise, it can be a huge waste of time and money. Traction” is not just a book — it is a new way of running your business so that you can delight your clients but also make yo...
EP 229: Agencies should sell with authority with Stephen Woessner
February 24, 2020 09:00 - 49 minutes - 68.4 MBI have long preached the concept of being a specialist versus a generalist to my audience, so it should come as no surprise to you that along with my co-author Stephen Woessner, CEO of Predictive ROI, I have just written a book on the subject. Sell With Authority is a playbook for agency new business efforts that will allow you to shorten your sales cycle, increase your pricing and profitability and actually attract your ideal customers to knock on YOUR door, rather than the other way arou...
EP 228: Growing your agency from 5 to 200+ with Robert Glazer
February 17, 2020 09:00 - 49 minutes - 68.5 MBRobert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency that specializes in partner or affiliate marketing. Initially, I planned on spending our time debunking the myths around affiliate marketing space (which we still covered), but our conversation took an interesting turn and instead we focused on Acceleration Partners’ growth journey. Robert described the transformation of his agency from five employees to several hundred in multiple countries – all in les...
EP 227: Trend worth tracking for agency owners with Rohit Bhargava
February 10, 2020 09:00 - 51 minutes - 71.3 MBWe get hired because our clients want to surround themselves with expertise and a depth of knowledge that they don’t have in-house. They know we have to stay current on the trends shaping our business and theirs if we want to remain relevant. But in a rapidly evolving marketplace, it’s challenging to stay ahead of the curve. Rohit Bhargava and his Non-obvious book series has been a go-to resource ever since the first book appears in 2013. Back in Episode #33, Rohit walked us through his pr...
EP 226: Agencies and accounting can be friends with Chris Hervochon
February 03, 2020 09:00 - 49 minutes - 67.8 MBMost of us didn’t major in math or accounting. In fact, many of us were drawn to our industry because it wasn’t math centric! Unfortunately, agency leaders are not math exempt. Without proper financial data, it’s impossible to successfully run a profitable agency. This means your accounting partner, in-house or not, should be your constant companion. Many agencies are exploring an outsourced accounting solution, just like most of us outsource our tax prep. But there is more to accounting t...
EP 225: Strengthen your agency’s hiring process with Drew McLellan
January 27, 2020 09:00 - 39 minutes - 53.7 MBIt doesn’t matter if you are a small shop, a specialized shop, in a major market, or based in rural areas – odds are, your biggest struggle right now is attracting and retaining talent. Many agency owners are losing sleep over staffing up or even worse, losing one of their key players. Interestingly, how you’re hiring may be one of the reasons your tenured employees are giving notice. Right now, employees and prospective employees hold all the cards. They are being recruited by organizatio...
EP 224: Agency culture redefined with John Waid
January 20, 2020 09:00 - 48 minutes - 67.2 MBCulture matters. As agency owners and leaders, we get that. And we love creating a “great culture.” But, developing a great culture is about more than beer o’clock and having a ping pong table. Yes, fun is important. But if you want to attract and retain the top talent in your industry, that alone is not going to cut it. John Waid of Corporate Culture Consulting joins us on this episode of Build A Better Agency to teach us a fresh approach to developing agency culture. He explains how to i...
EP 223: Find your agency’s next leader with Craig Barnes
January 13, 2020 09:00 - 57 minutes - 52.7 MBBiz dev, mentorship, and relationship management are critical responsibilities of every agency owner. But the hours in a workday are limited, and if we fail to delegate with confidence, the work that is uniquely ours will not get done. It’s just too easy to get sucked into client work or internal issues that we shouldn’t be focused on. Every agency owner needs a #1 who walks, talks, and leads like an owner because they enable us to actually do our job. In this episode, AMI’s own Craig Barn...
EP 222 : Productize your agency’s offerings with Jared Gold
January 06, 2020 09:00 - 55 minutes - 51.7 MBOne of the challenges of agency life is that typically everything we sell is a custom job. It’s tough to build in efficiencies or systemize our production when we never make the same deliverable twice. But it doesn’t have to be that way. Back in Episode 100, we discussed the idea of structuring your agency as a wonder bread factory vs. an artisanal bakery and there are different pros and cons for each. Website By Tonight’s Jared Gold successfully transformed his agency from an artisanal ...
EP 221: Increase your agency’s value and build a smart exit strategy with Gina Cocking
December 30, 2019 09:00 - 50 minutes - 45.9 MBMost agency owners hope to sell their agency someday down the road. If that’s you, understanding how agencies are valuated today will help you maximize that opportunity whenever it comes. Even if you aren’t interested in selling, you can and should still be beefing up your agency’s value. Gina Cocking joins us for this episode to provide an investment banker’s perspective on the valuation and sales process. She’ll walk us through the key items investment firms look for in your agency’s val...
EP 220: Strengthen your core and the core of your agency with Drew McLellan
December 23, 2019 09:00 - 44 minutes - 61.1 MBMaybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable and we often expend a lot of energy anticipating the next storm. But if your agency’s core is strong, you can rest a little easier, knowing you can weather whatever comes. Just like you have for years. We forget how much we’ve already accomplished and survived when we’re heads down all of the ti...
EP 219: A year of reflection and growth for agency leaders with John Jantsch
December 16, 2019 09:00 - 47 minutes - 43.4 MBThere was a time when you spent most of your time learning your craft. Whether it was account service or art direction or biz dev – you had to develop the skills to do your job well. There’s no doubt that our world demands on-going education so we can continue to serve our clients. But at this point in your career, you have the luxury of focusing on something a bit deeper — developing yourself as a leader, professional, and human being. That’s why I love John Jantsch’s new book The Self-Reli...
EP 218: How agency owners can leverage a virtual assistant with Jess Tyson
December 09, 2019 09:00 - 58 minutes - 53.6 MBHave you ever wished that you had a team member dedicated to helping manage your day, your email, your commitments, and your goals? When we have someone in the office, they often get usurped by other teams or the crisis of the day. That’s one of the many advantages of working with a virtual assistant. Many agency owners are enjoying added productivity and peace of mind that comes with someone always having their back thanks to their VA! My guest Jess Tyson takes a people-first approach to v...
EP 217: The buying journey of your agency’s prospects with Robin Boehler
December 02, 2019 09:00 - 53 minutes - 73.9 MBLike every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and yet don’t really understand what their prospects go through as they go to market. Robin and Steve Boehler are the principals at Mercer Island Group and every day, they help brands find that perfect agency partner. They have a u...
EP 217: The buying journey of your agency’s prospects with Robin Boehler
December 02, 2019 09:00 - 53 minutes - 73.9 MBLike every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and yet don’t really understand what their prospects go through as they go to market. Robin and Steve Boehler are the principals at Mercer Island Group and every day, they help brands find that perfect agency partner. They have a u...
EP 217: The buying journey of your agency’s prospects with Robin Boehler
December 02, 2019 09:00 - 53 minutes - 73.9 MBLike every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and yet don’t really understand what their prospects go through as they go to market. Robin and Steve Boehler are the principals at Mercer Island Group and every day, they help brands find that perfect agency partner. They have a u...
EP 216: Using AI to support your agency’s content strategy with Jeff Coyle
November 25, 2019 09:00 - 58 minutes - 80.7 MBThere are very few agencies today who aren’t trying to solve the content challenge. The content creation process is complicated and it’s often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren’t excited about paying for it. And it can be tough for us to document and demonstrate what’s working and what isn’t. At this summer’s MAICON (Marketing AI conference) conference, I met ...
EP 215: Recession-proof your agency with Drew McLellan
November 18, 2019 09:00 - 47 minutes - 64.8 MBFor the last decade, I have been living in the perfect home. I love everything about it— from the size and layout to its waterfront location. I thought I would never move again. But everything changed when I adopted my charcoal lab puppy, Heather. Heather is about four months old right now and she already exceeds the 30lb weight limit for pets, according to our homeowner’s association. It’s safe to say she’s not getting any lighter, so we don’t have any choice but to pack up and move. Ch...
EP 214: Why public speaking skills matter to agency owners with Michael Port
November 11, 2019 09:00 - 1 hour - 88.7 MBYou are agency owners, not career keynote speakers. But that does not mean you don’t earn your living as a presenter. You present every day of your professional lives. You hold one-on-one meetings in your office and lead all-agency meetings. Some of you are speaking at conferences and tradeshows as well. By sharing your expertise, teaching, and demonstrating that you know your stuff, you will create biz dev opportunities that start deeper in the funnel. It doesn’t matter if public speaking...
EP 213: Set your agency apart with Tamsen Webster
November 04, 2019 09:00 - 57 minutes - 78.3 MBWith so many people that have yet to join us on the show, I very rarely ask someone to come back on. But Tamsen Webster is an exception. You may remember episode 61, where Tamsen joined us to talk about speaking at conferences and tradeshows as a biz dev strategy. This time, we are going to take a different tack because Tamsen has been pretty busy since we last spoke. Every day, I talk to agency owners who struggle to see what differentiates them from their competitors. They fail to recogn...
EP 212: Giving employees a voice through brand advocacy with Glenn Gaudet
October 28, 2019 08:00 - 56 minutes - 78.2 MBEvery business is struggling to be seen and heard. They spend a lion’s share of their budget fighting to find an audience. Sometimes, it doesn’t have to be that hard. They are often overlooking an incredible resource. Their own employees. Employees can be some of the best advocates for any business; especially with the right system in place. They know the company inside and out, they talk to current and prospective clients about it and, if they love their work and their employer, they prob...
EP 211: Agency Edge Research Results 2019 with Susan Baier
October 21, 2019 08:00 - 58 minutes - 80.5 MBEvery year we partner with Audience Audit to conduct research that we know will benefit agency leaders. This year, we decided to re-visit some of the questions we initially asked in 2014 to see if there had been significant shifts. In some ways, the results showed a consistent trend and in some other areas, there’d been some pretty significant changes. In the 2019 study we included clients from the US, Canada, Australia and the UK and there were over 1,000 respondents who participated. I...
EP 210: Don’t wait for your perfect day as an agency owner with Drew McLellan
October 14, 2019 08:00 - 36 minutes - 49.8 MBIn the agency world, there are days where it seems like tomorrow will never come. It’s easy to get fixated on what is broken or what else needs to be done. There’s always one more tweak and THEN things will be good. Actually, no matter where you’re at in the ebbs and flows of agency life, it’s all pretty good. Even on your worst day, you have it better than most. The problem is, we often fail to realize that. We get tunnel vision digging ourselves out of holes and preparing for the next ...
EP209: How your agency should keep up with AI with Chris Penn
October 07, 2019 08:00 - 56 minutes - 78.1 MBOur agencies and the work we do will inevitably be impacted by artificial intelligence in the next 3-5 years. That’s just a fact. Odds are, it’s probably already changing the way you do business every day. There’s a lot of hype and buzz about jobs going away and most agencies are struggling to figure out how to keep up. Questions of what data to use, how to analyze it, what tasks can be automated, and what AI can do for clients pop up all of the time. And it all shifts on what seems like a...
EP 208: Love is damn good business with Steve Farber
September 30, 2019 08:00 - 1 hour - 93.4 MBI’m a big believer in love. Sure — romantic love or the love you have for your family is awesome but that’s not what I am talking about. I am talking about loving the people on your team and your clients. It’s amazing the level of connectivity you can create when you lead with love. It may seem odd, but I think love is especially important in the workplace. Agencies lead with love towards their employees and clients will likely keep those employees and clients and enjoy the fruits of those r...