Build a Better Agency Podcast
462 episodes - English - Latest episode: 15 days ago - ★★★★★ - 266 ratingsScale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Episodes
Episode 12: Growing Your Agency without Growing Pains, with Karl Sakas.
December 28, 2015 09:00 - 46 minutes - 64.2 MBKarl Sakas served as the #2 man in a couple different digital agencies before he created the Marketing Agencies community at Inbound.org, which has over 1,000 agencies in 48 countries. As president of Sakas and Company, Karl advises agencies worldwide about strategy, operations, and leadership. He also volunteers as a bartender on a 1930’s railroad car. He has recently published a book entitled, “The In Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice.” ...
Episode 11: Recognizing Your Role as an Agency Owner, with Trent Dyrsmid.
December 21, 2015 09:00 - 43 minutes - 59.3 MBBefore Trent Dyrsmid started a digital agency called Groove, he founded Dyrand Systems, a managed IT service provider that was recognized twice as one of Canada’s PROFIT Magazine’s 100 fastest growing companies. During his 8 years as CEO, Trent was fortunate to have been recognized as one of the Top 40 under 40 business people in Vancouver, B.C. In addition to overseeing Groove, Trent is also the host of the Bright Ideas podcast, where he regularly publishes interviews with some of today’s...
Episode 10: Establishing Life and Agency Goals for 2016, with Drew McLellan.
December 16, 2015 09:00 - 17 minutes - 24.3 MBDrew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting indivi...
Episode 9: Understanding Programmatic Buying and Real-Time Bidding, with Jay Friedman.
December 09, 2015 09:00 - 49 minutes - 67.7 MBJay Friedman is a nationally recognized and accomplished digital media expert, speaker, and author. You will often find him speaking at conferences, writing for lead publications, websites, and books. He recently authored the incredibly well written, information packed 7th edition of “Thirty Days to PAID Digital Media Expertise.” He is, without question, a well-versed expert on digital media and programmatic buying. In 2006, Jay joined Goodway Group to launch the digital division. Now in 2...
Episode 8: Making the Shift to Specialization, with Douglas Burdett.
December 02, 2015 09:00 - 46 minutes - 63.5 MBDouglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. What you’ll learn about in this episode: The importance of niche for creating a market How to run a niche blog that acts as lure for your other services Why buy...
Episode 7: Mentoring your best assets, with Mitch Matthews.
November 25, 2015 09:00 - 1 hour - 84.4 MBMitch Matthews is a keynote speaker, a success coach, and a bestselling author. He has an amazing podcast titled Dream, Think, Do. Mitch works with leaders from companies such as NASA, Disney, Booking.com, and more. He is passionate about coaching entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they love. What you’ll learn about in this episode: Why mentoring your employees is so important Mentorship 2.0: how to structure your mentor/mentee relationships...
Episode 6: Legal protection for today’s agency, with Sharon Toerek.
November 18, 2015 09:00 - 43 minutes - 60.3 MBSharon Toerek is an intellectual and property law attorney. Her national firm, Toerek Law, works with clients all over the country, devoting time to helping creative professionals protect, enforce and monetize their creative assets. Sharon consults with clients on legal issues surrounding copywriting, content protection, licensing of creative content, trademark and brand protection, and more. She is the former President of the American Ad Federation (AAF) Cleveland and serves on the Americ...
Episode 5: Stop Getting in Your Own Way of Scaling and Growing, with Drew McLellan.
November 11, 2015 09:00 - 17 minutes - 24.7 MBDrew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consu...
Episode 4: Clarity trumps persuasion, with Stephen Woessner.
November 04, 2015 09:00 - 53 minutes - 74 MBStephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients. What you’ll learn about in this episo...
Episode 3: Increasing your New Business Odds, with Peter Levitan.
October 19, 2015 09:00 - 39 minutes - 54.7 MBPeter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups. What you'll learn about in this episode: The major mistakes agencies make in regards to bringing on new business How to create distinction using your website and the reason mos...
Episode 2: Retooling and reinventing your agency for the future, with Jason Falls.
October 19, 2015 08:30 - 44 minutes - 60.8 MBJason Falls is one of the most widely read and respected voices in digital marketing and social media industries today. He leads digital strategy for Elasticity and he also shares his no-nonsense ideas regularly on his own website, www.jasonfalls.com. He is the author of some great books, including “No Bullshit Social Media” and “The Rebel’s Guide to Email Marketing.” What you’ll learn about in this episode: Why social cannot be an upsell The benefits of putting your pride aside, admit...
Episode 1: Increasing Client Loyalty, with Scott Monty.
October 19, 2015 08:00 - 45 minutes - 62.3 MBScott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations. He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Soft...